Straight from the station's twitter account- Delilah returns for the night show starting January 2
Click here for tweet/video
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106.1 The Breeze adds Delilah
- Thread starter atthestars
- Start date
This just leaves the question... will Mix 99.5 WJBR continue to carry her as well? (Or are they considered a Wilmington station and thus, a different market?)
They carried it when B 101 aired it, so logistically, it can happen.
Ah. Did not know that. Thanks!
Another great reason to not listen! haha
A poster in another city questioned the idea of adding Delilah to this kind of station, given the positioning they're using:
He opined: "Relaxing favorites" seems to be a key slogan point. She may be too foreground... and listeners calling with personal pain and problems aren't all that "relaxing" to listen to."
On the other hand, Delilah is an iHeart syndicated show, and this is an iHeart station. Plus Delilah was part of TheBreeze in San Francisco, which was a pioneer in this particular brand.
He opined: "Relaxing favorites" seems to be a key slogan point. She may be too foreground... and listeners calling with personal pain and problems aren't all that "relaxing" to listen to."
On the other hand, Delilah is an iHeart syndicated show, and this is an iHeart station. Plus Delilah was part of TheBreeze in San Francisco, which was a pioneer in this particular brand.
Older leaning stations... and I mean 35+ here... have a lot of problems getting night listening from adults who are predominantly watching streamed or TV video at that time of day (unless they are at work). Delilah may have a narrower appeal, but it's an example of how benchmarking can create return visits in weaker dayparts and is a good fit for adult stations.
Plus, as others have said, she has heritage in this market.
That’s an intriguing point about how the show blends in. Honestly, I find Delilah more comical than anything. A sort of schmaltzy version of Povoch or Springer—the same sad-sack stories over and over, met with meaningless pablum from Delilah. But all of that comes knowing I’m not the audience.
She still works for the target audience. Maybe they don’t pay much mind to the chatter. Maybe her voice is soothing enough to mitigate it. Whatever, good for her. She found the formula for success.
She still works for the target audience. Maybe they don’t pay much mind to the chatter. Maybe her voice is soothing enough to mitigate it. Whatever, good for her. She found the formula for success.
Actually, Delilah's station list was in decline. Most AC stations not owned by iHeart were dropping her, as they tried to stay more contemporary. (She is syndicated by Premiere Networks, an iHeart subsidiary.) But with iHeart converting several stations to The Breeze Soft AC, I would imagine they'll add her. As David Eduardo says above, she does pull in listeners who might otherwise be watching TV or videos at night.
I also think it's interesting that her show is much more edited than in the past. It used to be she would play a song for a caller that would have something remotely to do with the story they had just told. Now she simply says "OK, I'll play a song for your friend Eddie." But then a song that's already in rotation plays that has nothing to do with the caller's story. And I don't think she tells us the song titles or artists any more.
I think she just opens the phone lines and answers listeners calls, offers encouragement and promises to play a song for them. She probably doesn't actually hear or respond to any music anymore. Someone else assembles the show. Or the individual stations have the option to just take her raps and blend them with the station's own particular playlist.
I also think it's interesting that her show is much more edited than in the past. It used to be she would play a song for a caller that would have something remotely to do with the story they had just told. Now she simply says "OK, I'll play a song for your friend Eddie." But then a song that's already in rotation plays that has nothing to do with the caller's story. And I don't think she tells us the song titles or artists any more.
I think she just opens the phone lines and answers listeners calls, offers encouragement and promises to play a song for them. She probably doesn't actually hear or respond to any music anymore. Someone else assembles the show. Or the individual stations have the option to just take her raps and blend them with the station's own particular playlist.
As evidenced here and at KISQ in San Francisco. The other plus is it provides a hosted daypart at a time they'd probably just VT or run host-less.
The show has been run this way for a number of years. I assume the calls are pretty much dropped in to each of the playlist variations, and since there are so many variants there's no plausible way for Delilah to back announce.
Nope. He died last year.
oh wow sorry to hear that
Actually it seems to me her show is similar to that of Dr. Laura except with music. Side note: Ugh how I hated board opping Dr. Laura. I did it a few times and used to hope the satellite that fed the show to Premiere Radio would fall out of the sky. On top of that the station manager wanted me to listen to the show at home to monitor how the station sounded. (Most of the time I was working my paying job, so I didn't listen to often).
I always wondered how that worked with Delilah's feed. I'm assuming she just records her stuff and it gets sent to stations and the individual station pops in the music. So a mainstream AC station would have a different playlist from a soft AC station, but with the same Delilah voicetracks. But then couldn't that be dangerous? What if somebody calls crying that their significant other cheated on them and they needed a song to soothe their sorrows and the mainstream AC station plays an appropriate song but the soft AC station has a song like "Me and Mrs. Jones" or "Secret Lovers" cued up which would make a bad story even worse? 
Is someone at the individual station checking to make sure there are no trainwrecks like that?
Is someone at the individual station checking to make sure there are no trainwrecks like that?I always wondered how that worked with Delilah's feed. I'm assuming she just records her stuff and it gets sent to stations and the individual station pops in the music. So a mainstream AC station would have a different playlist from a soft AC station, but with the same Delilah voicetracks. But then couldn't that be dangerous? What if somebody calls crying that their significant other cheated on them and they needed a song to soothe their sorrows and the mainstream AC station plays an appropriate song but the soft AC station has a song like "Me and Mrs. Jones" or "Secret Lovers" cued up which would make a bad story even worse?
Also a question: does anyone pay close enough attention to actually care? (I kid.)
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