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Star 94.1 This Morning

I was on my way to work this morning flipping through stations and heard various "best-of" morning show segments and a few stations with part time jocks or an afternoon jock filling in live. I put on Star 94.1 to hear what they were doing and noticed it was music and sweepers for several minutes, so I stuck with them to see when they'd finally break. They never had a live or voicetracked voice on the station, no traffic reports, it was just a musical jukebox. I couldn't believe what I was hearing.

Some folks could argue that it's a holiday week and radio listening is lower because of people being on vacation, and that is certainly true, but that doesn't mean your radio station should run jockless in a prime day part. No part timers? No "best of" (and I use the term loosely) Jeff and Jenn? Come on Star 94.1... this is a major market, you can't put something on the air in mornings? Were Jeff and Jenn too lazy to produce best-of segments? Or was the new PD too lazy to schedule a jock?

There has been debate on this board for a few years now about "what is wrong with Star?", and today we answered it. When the other stations in the city are putting in effort, they're not. Having an attitude that it's ok to run without a voice in morning drive is an attitude that results in you being 12th month after month. It's a shame how far this station has sunk, today was a new low. Come on Entercom, we expected better out of you. Fix it or flip it.
 
Some folks could argue that it's a holiday week and radio listening is lower because of people being on vacation, and that is certainly true, but that doesn't mean your radio station should run jockless in a prime day part.

Sure it does. This is the Holiday book, and it doesn't count in station ratings. You're ascribing way more importance than it deserves.
 
Could have been a computer / programming error. Were there traffic reports? I had sales secretary mess up one of my shows when I was on vacation. IIRC 94.1 is not in the Colony Square building with 92.9 and V103. There might not have been anyone in the studio to fix it. Depending on the automation someone might be able to fix it from home or with their phone. I guess nobody from the station was listening. Every station I ever worked at morning drive "counted". With PPM you are always in a ratings "sweep". I bet someone will get "called into the office". I have been "called into the office" and it wasn't pleasant.
 
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...Having an attitude that it's ok to run without a voice in morning drive is an attitude that results in you being 12th month after month. It's a shame how far this station has sunk, today was a new low. Come on Entercom, we expected better out of you. Fix it or flip it.

I find it funny that what Star did (or didn't do) made a listener out of you...
 
It would be so easy to change star back to 94-Q and that would give Atlanta a station that fills a niche.. and bring back the live jocks. :)
 
Would Neilson allow 94Q with Q 100 now Q99.7 in the market?

That has nothing to do with Nielsen, which picks up actual listening with its Portable People Meter.

As far as listener confusion regarding which station they want to listen to, that would be a matter between the two stations.

The question is academic anyway; I don't think 94.1 will become 94Q again.
 
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