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eyeconic
Guest
six times during smackdown tonight between 8:00 and 9:00 and two spots back to back twice...
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"Smackdown," as in the wrestling show? They're advertising a relaxing favorites station during wrestling? There must be some demo crossover there that I simply don't comprehend!
That's gotta be a buy where they purchased a wide time swath and it got dumped there.
At least they're getting something on the air. I've seen lots of B101.1 billboards and TV spots.
At least they're getting something on the air. I've seen lots of B101.1 billboards and TV spots.
I’m imagining a cross-channel buy for generally demo-favorable cable networks and some happened to end up on USA then, vs nights they’d have things like Modern Family.
I’ve been seeing the B101 commercials and billboards a lot. A good number of Breeze spots on Action News mornings. The stations have pretty clearly carved their territories for at work listening—so far I’ve seen versions of the 101 spot with Justin Timberlake and Maroon 5, while the Breeze is cranking out Chicago.
My one cynical thought as I listen to that Breeze voice guy in the spots is “maybe they’re songs radio forgot for a reason.”
B 101 wants to be fun, the Breeze relaxing. It should be interesting to watch it play out long term.
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eyeconic
Guest
I thought it odd on a wrestling program, unless more females are getting into wrestling nowadays like they did football and baseball...
I was in Philly last week and I haven't seen any billboard ad for the Breeze. I, however, saw a billboard ad for B101 off the PA turnpike near the Lansdale exit.
I’m imagining a cross-channel buy for generally demo-favorable cable networks and some happened to end up on USA then, vs nights they’d have things like Modern Family.
I’ve been seeing the B101 commercials and billboards a lot. A good number of Breeze spots on Action News mornings. The stations have pretty clearly carved their territories for at work listening—so far I’ve seen versions of the 101 spot with Justin Timberlake and Maroon 5, while the Breeze is cranking out Chicago.
My one cynical thought as I listen to that Breeze voice guy in the spots is “maybe they’re songs radio forgot for a reason.”
B 101 wants to be fun, the Breeze relaxing. It should be interesting to watch it play out long term.
Can you even imagine someone getting to work and saying to their co-workers, "I saw a commercial this morning for a station playing relaxing favorites. Guuuuuuuuuys, doesn't that sound amazeballs? Do you think we should [turn off the station we've been enjoying for the past 20 years and] give it a try?"
Ha...nope. Mind you, someone changed at my dentist, but they’ve bounced around when I’ve been in between 98 and 101. Perhaps he who sits at the reception desk controls the music. Or the head doc has a soft spot for Celine Dion.
Either way, personally, I’d rather have 101 or 98 on while they do their thing.
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