Fleetwood Mac, Prince, Modern English, Michael Jackson, Hall & Oates, Police, When In Rome, Gloria Gaynor, Peter Gabriel, Queen, Stevie Wonder, Supertramp, Jackson Browne, Culture Club, Journey, J. Geils Band, Tom Petty, Earth Wind & Fire, Michael Jackson, Kenny Loggins, Bee Gees, Talking Heads, Rupert Holmes, Billy Joel, Irene Cara, Phil Collins, Whitesnake, Hall & Oates, Bruce Springsteen, Lionel Richie (in that order). Has WOGL always been so male-heavy?
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WOGL: That's a whole lotta men!
- Thread starter Miguelito
- Start date
And from this we can conclude that songs by male artists test better with the stations target demo than songs by female artists.
I don't know that you can conclude anything from a limited sample. During my drive, I heard Bananarama into Cyndi Lauper. Back to back women. Must be that only women test well.
Miguelito is right. Today's Classic Hits station artist line up is overwhelmingly male and overwhelmingly white. But that's because it's overwhelmingly rock-oriented. You can look at hourly playlists and see this is true. In years past, stations like WOGL played more women and more people of color.
If we grew up in the 1960s and 70s, it's likely we listened to Top 40 on AM radio, which had plenty of Motown and female artists. Yes, there were album rock stations on FM, but their ratings were not that good. When not all car radios had FM tuners, we were hearing mostly Top 40 music on AM.
It was only years later, when FM radios became universal, that Album Rock stations overtook Top 40 in the ratings and WMMR became Phialdelphia's top station. Now it's 20-30 years later. Classic Hits stations have to echo AOR as well as Top 40. If you're going to play mostly songs that were common to both formats, the music is going to be more white and more male.
You can't ignore Michael Jackson, Madonna, Whitney Houston, Prince, Lionel Richie, etc. But they only get heard a few times per hour on Classic Hits. Today you aren't likely to hear much Hall & Oates, Huey Lewis, Billy Joel, James Taylor or Elton John on Classic Rock stations, even though they were core artists on Album Rock stations in their day. So they get plenty of spins on Classic Hits, even though they are limited on Classic Rock.
I sometimes wonder if this is a good way to program a Classic Hits station, which you want playing in offices and businesses where the work force is diverse, and maybe more female than male. I wonder if, in a city like Philadelphia, a station with a more diverse and more female 70s-80s-90s playlist would do better. But Classic Hits stations are doing just fine with their current playlists, so I guess it will be more Aerosmith and Van Halen, but not that much Janet Jackson and Cher on WOGL and similar stations.
If we grew up in the 1960s and 70s, it's likely we listened to Top 40 on AM radio, which had plenty of Motown and female artists. Yes, there were album rock stations on FM, but their ratings were not that good. When not all car radios had FM tuners, we were hearing mostly Top 40 music on AM.
It was only years later, when FM radios became universal, that Album Rock stations overtook Top 40 in the ratings and WMMR became Phialdelphia's top station. Now it's 20-30 years later. Classic Hits stations have to echo AOR as well as Top 40. If you're going to play mostly songs that were common to both formats, the music is going to be more white and more male.
You can't ignore Michael Jackson, Madonna, Whitney Houston, Prince, Lionel Richie, etc. But they only get heard a few times per hour on Classic Hits. Today you aren't likely to hear much Hall & Oates, Huey Lewis, Billy Joel, James Taylor or Elton John on Classic Rock stations, even though they were core artists on Album Rock stations in their day. So they get plenty of spins on Classic Hits, even though they are limited on Classic Rock.
I sometimes wonder if this is a good way to program a Classic Hits station, which you want playing in offices and businesses where the work force is diverse, and maybe more female than male. I wonder if, in a city like Philadelphia, a station with a more diverse and more female 70s-80s-90s playlist would do better. But Classic Hits stations are doing just fine with their current playlists, so I guess it will be more Aerosmith and Van Halen, but not that much Janet Jackson and Cher on WOGL and similar stations.
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Remember what radio is intended to do. It's goal is to deliver a certain sales demographic to advertisers. There are other stations that deliver people of color or women. The goal here isn't to deliver a mixed audience of music lovers. This station does a great job delivering the intended audience to advertisers. If you fit the demo, this station is for you. If you don't, there are lots of other stations available that play a different mix of songs from the same era. But radio is not intended to be a free music delivery service.
BEN-FM.
Agreed. So let's look at another random sample...
Bee Gees, Huey Lewis & the News, Boston, Madonna, Taste of Honey, Rick Springfield, Stevie Nicks & Tom Petty, Michael Jackson, Don Henley, Barry White, Naked Eyes, Deee-Lite, Manfred Mann, Montell Jordan (is WOGL actually playing "This Is How We Do It" or is this a mistake?!), Modern English, Prince, Carl Carlton, Peter Gabriel, Lionel Richie, Whitney Houston, Billy Joel, Earth Wind & Fire, Simple Minds, John Travolta, Madonna, Fleetwood Mac, Phil Collins, Michael Jackson, Pat Benatar, Elton John
The entire music industry is dealing with male domination, as evidenced by last year's Grammy awards. Great music is not defined by the musician's sex.
https://people.com/awards/grammys-2018-male-dominated-grammys-show/
WOGL is moving into the 1990s and possibly 2000s much like CBS-FM has several 2000s titles rotating. I think CBS-FM plays only one 70s song an hour now. I'm sure David Eduardo could break down the numbers for both stations as to what percentage of each decade they're focusing on.
I see some R&B in there...Montel Jordan, Michael Jackson, Deee-Lite, Whitney Houston, Earth, Wind & Fire, Prince, Carl Carlton, Lionel Richie.
I see some R&B in there...Montel Jordan, Michael Jackson, Deee-Lite, Whitney Houston, Earth, Wind & Fire, Prince, Carl Carlton, Lionel Richie.
Wouldn't be surprised if we hear Britney Spears...or the Backstreet Boys!
Wouldn't Entercom want that kinda stuff on B101.1 though?
It’s not like it is all-or-nothing, though. If the songs fit texturally and with the respective target audiences, overlap will happen. Balance, positioning, flow....yadda, yadda ,yadda...all comes into play. There’s going to be places where overlap technically exists.
No, I know. But I just thought they might want to keep one a bit hipper than the other. Also, if they're gonna start playing contemporary hits from my young adulthood on the Classic Hits (read: Oldies) station, they're gonna have to drag my old ass kicking and screaming so I suppose this won't be the last time I protest "they gotta keep em separated." LOL.
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