-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Chicago Radio Ratings 1-22-19
- Thread starter Dr Wayne
- Start date
Here is Robert Feder's comments on the ratings.
https://www.robertfeder.com/2019/01...radio-ratings-lite-fm-basking-christmas-glow/
https://www.robertfeder.com/2019/01...radio-ratings-lite-fm-basking-christmas-glow/
Making too many changes will blow of whatever audience they still have.
There are really very few options or alternatives for this station.
They need to abandon that "sweet" 55+ AM radio listener demo. This local "general talk" format does not work in 2019 and especially does not work with this particular bunch of awful hosts.
Under 55s overwhelmingly listen to music and sports, not talk. They also hardly listen to AM except for sports. Unless you think Chicago needs another sports station or that an under-55-friendly music format will bring younger listeners back to AM, then there really isn't much else for the station to do other than what it's doing now or becoming a third-tier right-wing Trump talker. Unless, of course, you'd consider a 50,000-watt blowtorch of leased ethnic programming or fire-and-brimstone money-grubbing preaching a possibility for this heritage Chicago AM.
"You say you want a revolution, well you know, we'd all love to see the plan." --John Lennon
"What's that quote from?" asks everyone under 55.
Lennon... hmmm. John Lennon... isn't he an anchor on CNN. Oh, that's Don Lemon. I'dunno.
Didn't he appear with his sisters once on some musical variety show back in the 1860s?
LOL!....Then the other day, I asked a teenager clerk at a c-store if she knew whether there was a mailbox nearby. All I got in response was a blank, befuddled stare.
Wunnerful, ah, wunnerful.
I am betting the ratings will be back in the crapper for the Lite again until next Christmas time, when they don't play Christmas music they play music from the 80's til now, so some of the voices you hear on their station at Christmas time like Elvis Presley and Bing Crosby won't be heard now, as they both died in 1977. There are only so meany songs from the 1990's that I like and mainly are form Disney movies, even through I do like Elton John Candle in the Wind 97, I don't know do they ever play that version?
Given the success of very similar (if not 100% identical) formats in Miami (#1), Tampa (#1), Seattle, San Francisco, San Diego it's quite likely that this station will be much better off than it was before.
It will take whatever under-60 listening that MeTV FM has.
While each market has its own competitive array, it can be noted that WFEZ, EZ 93, in Miami has been in the top couple of stations for a number of years and is currently #1 in 25-54 in that market.
The playlist is centered on the mid 80's, with only 10% being 90's songs. In fact, there are more 2000-2015 songs than 90's songs. About 20% of the songs are from the 70's, as well.
This format is more about "feel" than age, with the playlist spanning about 45 years.
They play "Candle" about once a day.
You are aware your tastes are not necessarily reflective of the target audience, right?
Me TV FM does seem to havre a great playlist of songs, I heard the pop version of Beauty and the Beast sung by Céline Dion (as Celine Dion) and Peabo Bryson play this morning that finished at about 1 AM this morning, and that played during the end credit credits of the animated version of Beauty and the Beast. But as the ratings for WLIT now, we won't know of how it does for ratings wise for January until mid to late February when the ratings comes out, and Robert Feder will have a report on it. Me TV FM you can get an idea of songs they play as they pretty much have a list of the last 5 songs they play at their home page at http://www.metvfm.com . And depending on the time of day, they can play at least 55 minutes of music before there is even a commercial break, and it might only be a few minutes long, and they will be back with more music. Plus week day mornings Pam Jones of WGN Radio chiefly does the ME TV FM morning minute reports from the WGN Radio news room between 6:00-9:00 AM. And I know that you said that stations that have very similar to WLIT have had success in other markets, doesn't mean WLIT will have that same success.
Next to last song played: Darlene Love -- Marshmallow World. Why is this being played on ANY station on Jan. 28?
- Status