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More changes at Kicks: Dallas and Scott swap slots

Interesting...I've been seeing this a lot where stations will flip talent to see if a different combination will achieve better results. Sort of like adjusting the batting lineup of a baseball team. Sometimes it works, sometimes it doesn't. With country music, we're seeing more audience in afternoon drive, so it might be a better move for Dallas. On the other hand, Scott will probably be a "more music" morning host, and I've been seeing that at other country stations. So we'll see if the results pan out.
 
TheBigA said:
Interesting...I've been seeing this a lot where stations will flip talent to see if a different combination will achieve better results. Sort of like adjusting the batting lineup of a baseball team. Sometimes it works, sometimes it doesn't. With country music, we're seeing more audience in afternoon drive, so it might be a better move for Dallas. On the other hand, Scott will probably be a "more music" morning host, and I've been seeing that at other country stations. So we'll see if the results pan out.
Click to expand...

River put Kaedy back in PM drive, and it seems to have helped them. She was never that great a fit for mornings, even on a station with a music-focused morning show.
 
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