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January 2019 PPMs

First- Hello Breeze! Breaking into the Top 10 in the Vanity 6+ numbers. Highest share on that frequency that I can remember in a LONG while.

WIP still seeing Eagles fever from the playoffs. I'll expect them to settle back down in February.

Lots of stations see their Post-Christmas bump back to normalcy. B101.1 back to it's lowest number in a while.

WTDY is proving to be a formidable foe to Q102, taking it's first "non-Holiday" head to head month.

And it's nice to see WSTW (plus WXCY) be listed in the ratings once again.
 
Not from Philly, but seeing The Breeze 106.1 in the high part of the ratings is like seeing 94.1 the Sound in Seattle. They have actually gone to #4 in recent PPMs. The soft AC format is going up and up like a rocket - so much for those who thought it was ONLY a 55+ format and wouldn't touch the ratings. That 45-55 bracket is crucial, IMO.
'Breakthrough' Radio - N/A. Lol, even with a 102.5 translator. Like I said, interesting format, but little audience.
 
Was the subscribers a little more south, STW/XCY WOW, STW makes the ratings on occasion with a 0.1 but never this high. XCY is a big surprise, maybe the new xmtr site is responsible. R1 should throw in the towel and get the heck out of town, sell to some good company that knows how to program different formats. Philly is not DC or Baltimore, what don't you comprehend...
 
Was the subscribers a little more south, STW/XCY WOW, STW makes the ratings on occasion with a 0.1 but never this high. XCY is a big surprise, maybe the new xmtr site is responsible. R1 should throw in the towel and get the heck out of town, sell to some good company that knows how to program different formats. Philly is not DC or Baltimore, what don't you comprehend...

What "subscribers" are you talking about? This is not satellite radio with paid subscriptions.
 
First- Hello Breeze! Breaking into the Top 10 in the Vanity 6+ numbers. Highest share on that frequency that I can remember in a LONG while.

WIP still seeing Eagles fever from the playoffs. I'll expect them to settle back down in February.

but then again, WIP's February book should be interesting cos' now that spring training games are almost here :) - #JodyMac
 
Wow KYW at a solid 5 share! And the breeze blowing in like a monster storm! Amazing ratings, best that 106.1 frequency has had in years.
 
Wow KYW at a solid 5 share! And the breeze blowing in like a monster storm! Amazing ratings, best that 106.1 frequency has had in years.

Keep in mind that KYW is below the November and December pre-Holiday 12+, and most of that 5 share is in 55+. The Breeze is nearly double its October-November-December average, and it has really solid 25-54 numbers..
 
but then again, WIP's February book should be interesting cos' now that spring training games are almost here :) - #JodyMac

Especially if Bryce Harper joins the Phillies.

Would the success of the 76ers keep WIP phones busy in February or is Philadelphia sports radio like Boston and New York -- with the NFL and MLB teams dominating the chatter in or out of season and the NBA and NHL teams barely discussed?
 
Was the subscribers a little more south, STW/XCY WOW, STW makes the ratings on occasion with a 0.1 but never this high. XCY is a big surprise, maybe the new xmtr site is responsible.


I think it was just Nielsen publicly showing the numbers of the Delmarva stations once again. You don't just suddenly jump from 0.0 to 0.7 when you're an established station. Those stations have been there in the ratings, just not shown publicly. Not sure why Nielsen suddenly starts spiking these stations in again. But it's nice to see.
 
A Tidbit from AllAccess:

WTDY surged to #1 with P 18-34. WIOQ saw a small increase in share to hit #8, but was about 3 shares behind.

WTDY was also #6 in P 18-49

Impressive for the young CHR. What are they doing different than WIOQ, other than being shiny and new?
 
Not sure why Nielsen suddenly starts spiking these stations in again. But it's nice to see.

Stations with measured audience appear in the publicly released data if they are subscribers, otherwise they are not shown.
 


Stations with measured audience appear in the publicly released data if they are subscribers, otherwise they are not shown.

That's why I scratch my head. Is Delmarva suddenly subscribing in the Philly book? I doubt that Press Communications subscribes to the Philly book, but stations like WWZY and WKMK have been showing up in the Cume totals for a while.

Just curious as to how some of these stations continue to randomly show up... but others like WRFY, WZZO, or WJBR don't.
 
That's why I scratch my head. Is Delmarva suddenly subscribing in the Philly book? I doubt that Press Communications subscribes to the Philly book, but stations like WWZY and WKMK have been showing up in the Cume totals for a while.

Just curious as to how some of these stations continue to randomly show up... but others like WRFY, WZZO, or WJBR don't.

In the October subscriber list, WKMK shows as a subscriber, WWZY does not. Nielsen does not update the list every month, so there can be changes. I'd suspect both are subscribed at present based on the fact that at least one of them was subscribed last year.

None of the other stations you mention were subscribed last year.
 
wow, I made my prediction for the Breeze reaching a high 4 share 5 with top 5 adult females demos by summer but it looks like I was completely wrong! They might do it this spring! I question some of the really sleepy corny 70's early 80s songs they play but I guess it works, no need to make it tighter. I hear stuff like Dancing with myself on lite fm in NYC, a breeze could do really well in NYC too. I think Entercom wants to watch Detroit for a bit to see how their classic hits station holds up before they put a breeze on in nyc. Detroit and Philly also lack Hispanics that NYC has and it seems that this format does fairly well with Hispanic listeners when you program it right, so I'd expect it could do even better there.
 
wow, I made my prediction for the Breeze reaching a high 4 share 5 with top 5 adult females demos by summer but it looks like I was completely wrong! They might do it this spring! I question some of the really sleepy corny 70's early 80s songs they play but I guess it works, no need to make it tighter. I hear stuff like Dancing with myself on lite fm in NYC, a breeze could do really well in NYC too. I think Entercom wants to watch Detroit for a bit to see how their classic hits station holds up before they put a breeze on in nyc. Detroit and Philly also lack Hispanics that NYC has and it seems that this format does fairly well with Hispanic listeners when you program it right, so I'd expect it could do even better there.

The format per se has no Hispanic appeal unless, locally, the station gets a good sample of Hispanics in their music tests and looks for songs that appeal across the board.

The format, adapted to a different ethnic mix, has done very well in Seattle, where there are far fewer Hispanics and even fewer who grew up in Latin America listening to that kind of music.
 


The format per se has no Hispanic appeal unless, locally, the station gets a good sample of Hispanics in their music tests and looks for songs that appeal across the board.

The format, adapted to a different ethnic mix, has done very well in Seattle, where there are far fewer Hispanics and even fewer who grew up in Latin America listening to that kind of music.

What are some examples of soft AC songs that test well with Hispanic audiences? Are we talking about stuff like Gloria Estefan's "Rhythm Is Gonna Get You" and "Conga" that would be considered too uptempo and "ethnic" for a soft format -- even though they were across-the-board hits at CHR as currents? Ballads by Hispanic or African-American acts? Specifics, please.
 
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