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Winter 2019 Ratings

Element9 said:
A friend at one of Buffalo's better ad agencies passed along this note, "tell those guys squabbling about WYRK on the Buffalo radio message board that WYRK is #2 Persons 25-54, Monday-Sunday, 6am to midnight, second only to WBLK. And its sales department continues to excel selling WYRK and WBLK. Persons 25-54 WYRK's share is up from Fall 2018 and up from Winter 2018."

So there's that.
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I'm surprised an agency staffer would even think to look at 6 AM to Midnight Monday to Sunday; I don't think I have seen a 7-day 6 A to Midnight buy since I was about 19 when a media director at McCann told me "we don't buy that way any more".

You might try asking for the ranker on 25-54 6 AM to 7 PM, Monday to Friday. Seeing the top 5 would be most interesting.
 
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Element9 said:
A friend at one of Buffalo's better ad agencies passed along this note, "tell those guys squabbling about WYRK on the Buffalo radio message board that WYRK is #2 Persons 25-54, Monday-Sunday, 6am to midnight, second only to WBLK. And its sales department continues to excel selling WYRK and WBLK. Persons 25-54 WYRK's share is up from Fall 2018 and up from Winter 2018."

So there's that.
Click to expand...

So what you're saying is that WECK took the top end off WYRK's demos, huh? ;)
 
Some highlights from this sprawling thread...

WYRK's overall ratings are declining, yet they are gaining 25-54 year olds? Fuzzy math? That would mean they shed listeners over 55 and gained new younger ones. Maybe they picked up the disenfranchised MIX audience (the few that existed).

Buddy is a P1 Country listener, but doesn't listen to WYRK. That's valuable data for Nielsen. Buddy pays for Nielsen, but is skeptical about the accuracy of the report. Nielsen is still happy to take his money.

Some guy at an anonymous Ad Agency (not a WYRK Employee) wants to set the record straight on a Radio forum site?

Country formats are declining because Taylor Swift signed a deal with Satan. Film at 11...
 
DavidEduardo said:
I'm surprised an agency staffer would even think to look at 6 AM to Midnight Monday to Sunday; I don't think I have seen a 7-day 6 A to Midnight buy since I was about 19 when a media director at McCann told me "we don't buy that way any more". You might try asking for the ranker on 25-54 6 AM to 7 PM, Monday to Friday. Seeing the top 5 would be most interesting.
Click to expand...

Consider the context... here we are debating Persons 12+ Monday-Sunday 6 a.m. - midnight, somebody contributes a morsel of 25-54.... and we give them the back of our hand?

As to "fuzzy math," not at all. In fact, it's quite conceivable that a station can lose teens or 55+ listeners, decline in Persons 12+ and yet score strong ratings "in demo." Recall the years when CHR was a raging hot format and put up strong 12+ Ratings, most of which were driven by massive 12-24 or 12-34 year olds. This also happened with Music of Your Life formats which posted massive 55+ ratings, thereby showing very strong 12+. Not fuzzy at all. I'm told Star102.5 exhibits similar characteristics, appearing mid-pack Persons 12+ But reasonably robust 25-54, especially Women.

So there's that.
 
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Ok, since I have to have kidney stone surgery this morning, I am in a somber mood, so I will try to make sense of this. I buy Neilson because some agencies like to see it. I do not think the methodology is good, but they do, so I buy it, for a lot of money. If WECK did not have ratings, I would not buy it. But we do. Very good ones. Especially 35 plus.

Country is fading. Ask any record label rep or someone close to industry. It is still huge, but getting smaller.

Also, there is lot of speculation here bout ratings. Don’t speculate. Ask me. Not only does WECK subscribe to all trends monthly, but all books as well. That is something that even my competition at bankrupt cumulus or I heart don’t even do.

Ok. I said my piece. Without using one curse word!
 
Buddy Shula said:
Country is fading. Ask any record label rep or someone close to industry. It is still huge, but getting smaller.
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Ask any record label rep? If they think country is fading ask them what they're doing to fix it. Are they making better music? That's their job.

The truth is ALL music is fading. It's flattening and diversifying. It's the Balkanization of American culture. But country radio isn't in the music business. They're in the radio business. So it doesn't matter what country music does. It's up to country radio to play the songs that attract an audience. If that's traditional country, so be it. If it's rhythmic rap music, then that's what it is.
 
Buddy Shula said:
Ok, since I have to have kidney stone surgery this morning, I am in a somber mood
Click to expand...

May your surgery go well and your recovery be speedy!
 
I had a friend who had kidney stone surgery. It was a real pain in a place that you don't want pain... Good Luck, Buddy!
 
Thought this thread was about ratings. Turned into a bloody Get Well Soon card. Anybody else scheduled for surgery?
 
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