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NBC News Gears Up for Podcast Push

Y2kTheNewOldies

Y2kTheNewOldies

https://variety.com/2019/tv/news/nbc-news-msnbc-podcasts-chuck-rosenberg-1203202146/

Yes this move is NBC and MSNBC adapting to the venues the median audiences are at today.

So too does NBC News, and executives are convinced these days that podcasts represent a good means of doing just that. Not too long ago, the news unit largely relied on “showcasts” of MSNBC’s primetime programs to reach the podcast crowd. But there are new efforts ahead, says Steve Lickteig, executive producer of podcasts and audio for NBC News and MSNBC. Chuck Todd’s weekly podcast related to “Meet the Press” was recently revamped. The company plans to launch several new podcasts throughout 2019, including one that will eventually become a daily one focused on the 2020 election.

The move comes as many media companies are embracing podcasts. Spotify’s recent acquisition of Gimlet Media, a leading podcast producer, has accelerated the format, and market researchers expect older consumers to begin accepting the format as readily as the younger generations that already have. The New York Times Co. has the popular “The Daily” podcast, and ABC News has moved quickly into the arena, with offerings that include “Start Here,” a 20-minute look at the day’s news led by Brad Mielke and “The Investigation,” a look at the recent Special Counsel probe of Russian influence on the 2016 U.S. election.
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The thing to know is that this podcast push will take place primarily on the NBC News platform, and won't involve radio in any way. NBC News has a relationship with iHeart, and it's possible they will utilize that platform at some point. But don't expect to hear Chuck Todd or Chuck Rosenberg on the radio. Which is too bad, because good audio is good audio regardless of the platform. Some other companies have taken their podcasts and made them available to news/talk radio stations. As far as I can see, that's not the plan here. At least not yet.
 
Podcasts are a poor excuse for broadcasting. They lack the timeliness, spontaneity and energy of a live show. They aren't part of the flow that you find on a cohesive, well run talk station. It basically amounts to voice-tracked talk. Sad.
 
wadio said:
It basically amounts to voice-tracked talk. Sad.
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On the other hand, you can take them with you and listen at any time, under any circumstances, not tied to a radio. You can do podcasts on a plane or in the subway. It puts the control in the hands of the listener.
 
You can also do podcasts for hyper-niche audiences.


TheBigA said:
On the other hand, you can take them with you and listen at any time, under any circumstances, not tied to a radio. You can do podcasts on a plane or in the subway. It puts the control in the hands of the listener.
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