USC Sports to move its broadcasts to KABC 790

[Y2kTheNewOldies]

https://radioinsight.com/headlines/176529/usc-sports-move-to-kabc/

Fall 2019 is the date that KABC-AM will air USC Sports

USC has signed a 5-year agreement with AM 790 KABC to be the radio home of Trojan football and men’s basketball, USC athletic director Lynn Swann announced today (May 2).

USC will be the main sports property for KABC, which is part of CUMULUS MEDIA.

USC’s games will also be available via live stream on KABC.com, as well as on the TuneIn Radio app and on SiriusXM satellite radio. KABC also will carry the popular “Trojans Live” Monday evening show featuring USC coaches and athletics.

“We are very excited to be partnering with KABC to bring our football and men’s basketball game radio broadcasts to all of our fans throughout Southern California,” said Swann. “This is a wonderful pairing of organizations with long and strong traditions of success. A powerful station like KABC will help us strengthen the USC brand over the airwaves and bring great Trojan content to fans, supporters and alumni throughout the region. We are extremely proud to be the showcased sports property on KABC. It was important to us that our radio partner is without other team conflicts, thereby making USC its sports priority.”

 

[ChannelFlipper]

https://radioinsight.com/headlines/176529/usc-sports-move-to-kabc/

Fall 2019 is the date that KABC-AM will air USC Sports

After destroying the USC athletic department and football team in particular, it only makes sense that Swann will put the broadcasts on the place on the dial where they are least likely to be heard.

 

[davideduardo]

https://radioinsight.com/headlines/176529/usc-sports-move-to-kabc/

Fall 2019 is the date that KABC-AM will air USC Sports

I quit reading the press release when they referred to KABC as a "powerful station".

 

[Yabadabado1]

I quit reading the press release when they referred to KABC as a "powerful station".

There wasn't an asterisk after that "powerful station" release? As in "Powerful station"* followed by this at the bottom of the release: *"As compared to a Mr. Microphone from 1978 that most 9 year olds got as a present at one point in their life."

 

[davideduardo]

There wasn't an asterisk after that "powerful station" release? As in "Powerful station"* followed by this at the bottom of the release: *"As compared to a Mr. Microphone from 1978 that most 9 year olds got as a present at one point in their life."

Funny!

And very true.

 

[CTListener]

I quit reading the press release when they referred to KABC as a "powerful station".

I got as far as "great Trojan content" before getting the feeling I was reading some sort of product-placement porn.

 

[max88]

Swanee still thinks he's playing at SC when KABC radio ment something in Southern California.

 

[K6JHU]

I seem to remember threads on this board of the 'What can be done with KABC" variety (religious, ethnic, brokered). Well, now something is being done with KABC, and the opinion here all seems to be negative.

 

[TheBigA]

USC sports had been broadcast on KSPN, but as the press release points out, they were subject to pre-emptions by other teams. The last sentence says they will have no such conflicts on KABC. And from KABC's point of view, they might as well go all-Trojan all the time, since they have little else that's worthwhile. Too bad the teams aren't stronger. The strength of the program is about equal to the strength of the signal.

 

[ChannelFlipper]

I seem to remember threads on this board of the 'What can be done with KABC" variety (religious, ethnic, brokered). Well, now something is being done with KABC, and the opinion here all seems to be negative.

USC football games that do generate an audience generally air on Saturday afternoons and thus have no impact on regular scheduling, except that some might forget to turn the station after the game is over giving the Monday morning show a slight, but almost certainly un-measurable bounce. USC basketball games are on Saturdays and weekday nights. USC basketball and taped recordings of my last performance at the karaoke bar would probably generate about the same level of interest, so they can only detract and not enhance the station.

It is not a bad deal from KABC's point of view, but it borders on incompetency at the highest levels from USC's point of view. On the other hand, incompetency combined with illegality has pretty much been par for the course in general for USC these days.

 

[hotpatrick2004]

Of course there negative. Get rid of the talk that people dont listen to n make it all sports. This is a joke noone will listen. Mr hayes should be embarrassed at the product he puts on the air. He must b a laughing stalk in the industry. Flip the format to sports then it will b a good idea until then its a joke.

 

[davideduardo]

Of course there(sic) negative. Get rid of the talk that people dont(sic) listen to n(sic) make it all sports. This is a joke noone(sic) will listen. Mr hayes(sic) should be embarrassed at the product he puts on the air. He must b(sic) a laughing stalk(sic) in the industry. Flip the format to sports then it will b(sic) a good idea until then its(sic) a joke.

Drew Hays is hardly a "laughing stock" in the industry because insiders know that the combination of Cumulus ownership in the past and a signal that does not cover a big piece of LA are obstacles that ca n't be overcome. And the viable options are way outside of Cumulus' areas of expertise.

Patrick: this forum is not a great big text message thread. Using texting abbreviations, etc., make posts hard to read. Yes, we got the point but please try to use the right words and avoid confusing abbreviations. Thanks!

 

[davideduardo]

I seem to remember threads on this board of the 'What can be done with KABC" variety (religious, ethnic, brokered). Well, now something is being done with KABC, and the opinion here all seems to be negative.

Flipper has it right: the USC games are on days and dayparts that don't really affect the ones that big clients and agencies normally buy, and many are at night when radio listening is at a null point. The benefit for KABC is revenue in time periods that are otherwise not salable.

 

[SuperRadioFan]

Patrick: this forum is not a great big text message thread. Using texting abbreviations, etc., make posts hard to read. Yes, we got the point but please try to use the right words and avoid confusing abbreviations. Thanks!

I hope Patrick takes "stalk" of your advice hee hee

 

[hotpatrick2004]

I will improve on my grammar n punctuation mr edwardo. You are always a wealth of information.

What do you mean viable options are outside cumulus expertise? They shouldnt be.

Thanks david

 

[davideduardo]

I will improve on my grammar n punctuation mr edwardo. You are always a wealth of information.

Thanks david

Glad you did not take this personally.

I've come to realize that there are a number of users who either have handicaps or are ESL individuals, and too many texting acronyms can make it hard for them to follow the forum. With all the abbreviations from FCC to NEMO (remembering when boards has switches with that label) that are used in radio, adding even more can be hard for some to follow.

I did not realize until today that even some of the common abbreviations for job functions are not know outside the walls of stations. The case in point was my use of "MD" for Music Director. We use it all the time. R&R and Gavin and FMQB and the like listed the "PD" and "MD" often. But outside of the industry, not a common term. GSM, LSM, DoS, DoM and the like are probably not well understood either.

 

[Gregg.]

Should we take this new agreement between KABC and USC as an encouraging sign? If Cumulus were planning to sell off KABC, would it sign a five-year deal to broadcast Trojans football and basketball on AM 790? It involves not just the games but also a Monday evening Trojan Sports program.

Maybe this deal was already in the works when the recent decision to sell KLOS to Meruelo Broadcasting was not yet formulated. But still, would Cumulus go ahead and sign a contract with USC if the company were planning to exit Los Angeles entirely? And for that matter, planning to exit New York City too, with WABC now an almost-stand alone AM station like KABC.

 

[hotpatrick2004]

Hey david edwardo what do you mean by kabc options are way out of cumulus expertise? I will take my answer off the air LOL

 

[TheBigA]

Should we take this new agreement between KABC and USC as an encouraging sign? If Cumulus were planning to sell off KABC, would it sign a five-year deal to broadcast Trojans football and basketball on AM 790?

In the weeks before Cumulus traded WNSH to Entercom, they dropped the syndicated morning show, and replaced it with a local show. I imagine that change was made in consultation with the new owner. Same could be the case here. Or maybe not. My view is that this new arrangement can't be any worse for ratings than what they're doing already.

 

[michael hagerty]

In the weeks before Cumulus traded WNSH to Entercom, they dropped the syndicated morning show, and replaced it with a local show. I imagine that change was made in consultation with the new owner. Same could be the case here. Or maybe not. My view is that this new arrangement can't be any worse for ratings than what they're doing already.

The deal could also be non-binding upon a new owner in the event the station is sold.