So says the trades... Also stations in New York Washington and other locations...
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Kffg sold to emf...
- Thread starter leethalweapon
- Start date
Cumulus is unloading. 5 stations to EMF and several to Entercom. NYC's WPLJ is worth quite a bit; the idea of it becoming a "K-LOVE" affiliate after its long rock-and-pop history is rather sad. I grew up in NYC in 'PLJ's AOR heyday.
But Cumulus itself has been trying to make reforms after their Chapter 11 Bankruptcy though. We have to wait and see who else is on the list Cumulus is planning to sell though after KFFG, WPLJ and WYAY have their sale approved though.
I know KABC Radio has been mentioned to be removed due to low ratings and also KGO radio for similar reasons though and Cumulus should remove them. Plus Cumulus has been trying to market themselves as a podcast distributor in recent years in the way they hype up Ben Shapiro though.
https://radioinsight.com/blogs/1745...entercom-emf-deal-part-1-the-corporate-level/
And now the ramifications over the KFFG Sale is discussed here.
And now the ramifications over the KFFG Sale is discussed here.
https://radioinsight.com/blogs/1745...cumulus-entercom-emf-deal-part-2-the-markets/
Part 2 on the editorial on How San Jose is affected by the EMF Deal
Part 2 on the editorial on How San Jose is affected by the EMF Deal
https://radioinsight.com/headlines/...for-cumulus-aloha-acquisitions-wrqx-moves-to/
KFFG San Jose to change call letters soon due to the EMF Deal
KFFG San Jose to change call letters soon due to the EMF Deal
From the link above:
In the latest San Francisco ratings book, KBAY and KUFX are both ahead of KFOG while KRTY and KEZR were ahead last month (this month, KFOG is tied with KRTY and just slightly ahead of KEZR)
In the latest San Francisco ratings book, KBAY and KUFX are both ahead of KFOG while KRTY and KEZR were ahead last month (this month, KFOG is tied with KRTY and just slightly ahead of KEZR)
And those call letters would indicate that EMF plans to carry K-LOVE on the main carrier. I would imagine Air1 will reside on the HD2 and, knowing EMF, a least one "Frankentranslator" is on the way (HD2 translator). Smart buy for EMF for sure.
Been following KFFG since I worked there in 1995 when it was KHQT.
This is normal since KRTY hardly makes it into San Francisco and KEZR is a rimshot at best for the San Francisco market.
Why is KFOG even a "thing" still?
The vast majority of the marketplace has rejected the brand, as evidenced by multiple consecutive years of terrible billing & terrible ratings.
Cumulus' in-house market research evidently remains horrible. How did they miss the Soft AC opportunity that iHeart has so adeptly exploited?
The vast majority of the marketplace has rejected the brand, as evidenced by multiple consecutive years of terrible billing & terrible ratings.
Cumulus' in-house market research evidently remains horrible. How did they miss the Soft AC opportunity that iHeart has so adeptly exploited?
Or they could just sell it to EMF. Sure they could easily blow the station up and come with a completely different format, just as they could have done with WPLJ and KLOS. They chose to stay with heritage and try to fix it. In the case of KFOG, there have been multiple attempts at tweeking the music, changing the morning show, changing the market manager, and on and on. At some point, they will probably blow it up, and you'll see weeks of hand-wringing from the public wondering how such a thing could have happened, and how it could have been prevented.
https://ratings.****************/cgi-bin/rol.exe/arb009
KFOG-FM is at a 1.6 in the ratings but that was prior to Cumulus removing the KFFG simulcast though.
KFOG-FM is at a 1.6 in the ratings but that was prior to Cumulus removing the KFFG simulcast though.
And when you ask those wringing their hands when they last actually listened to the station on a regular basis, you'll get "Um...it's been a long time, but I thought that was just me. I mean K-Fog's still a big deal, right?"
Happens every time.
Most operators vastly prefer to fix a damaged or declining brand. This is because a full format shift is very expensive. First, all existing revenue is lost, and it takes close to a year to get back to former levels with a new format if the format even works as expected. So in a market like San Francisco, you are talking about a revenue hit of perhaps as much as $5 million based on startup costs, lost revenue and the slow build to get new revenue.
The thing to know is Cumulus just hired a new EVP of Content: Brian Phillips. He will oversee all radio programming. Brian was once a very successful alternative rock PD with Susquehanna, the company that owned KFOG before Cumulus. He ran 99X in Atlanta. Brian knows the format, and how to make it successful. I trust he will come up with a way to fix KFOG.
"Trust" is not a word I tend to use when discussing Cumulus.
Moving KFOG to full-blown alternative when "Alt 105.3" was already there seemed like a dumb idea to me. Talk about cutting a small slice of pie into two even smaller slices.
Nope. When I ask, I get people who actually did listen to it on a regular basis until one of two very specific events: 1) blowing out most of the staff in 2016 and 2) blowing out the rest of the staff in 2018. I listened almost exclusively until event 1, regularly until event 2, and now I couldn't care less.
" I haven't listened in a year" qualifies as a long time. "I haven't listened in three years" qualifies as a really long time. Especially in a medium that measures its audience monthly.
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