I'm not sure exactly when, but I know 101.9 was, at one time, AC as "K-Lite" before switching to alternative as KSCA, which it still uses today. As K-Lite, it had some of my favorite call letters ever, KLIT!
There are stories about how vandals would "steal" the hyphen in the raised metal letters of K - L I T on the front of the building they shared with KMPC and the Golden West TV operations. The radio manager threatened to fire anyone found responsible, which resulted in further removals of the hyphen.
I guess they bough hyphens by the box.
KMPC-FM became KSCA in May, 1989. The soft AC ran until July 1994 when the AAA format began, with calls changing in September after FCC approval. So K-light ran for five years.
Southern California's Album Alternative until February 5, 1997 when new owner Heftel Broadcasting played a song by Marco Antonio Solis as that singer and morning host Renán Almendariz Coello kicked off La Nueva 101.9 with a regional Mexican format. La Nueva was #1 in LA in its first full book, Spring of 1997.
There are stories about how vandals would "steal" the hyphen in the raised metal letters of K - L I T on the front of the building they shared with KMPC and the Golden West TV operations. The radio manager threatened to fire anyone found responsible, which resulted in further removals of the hyphen.
I guess they bough hyphens by the box.
KMPC-FM became KSCA in May, 1989. The soft AC ran until July 1994 when the AAA format began, with calls changing in September after FCC approval. So K-light ran for five years.
Southern California's Album Alternative until February 5, 1997 when new owner Heftel Broadcasting played a song by Marco Antonio Solis as that singer and morning host Renán Almendariz Coello kicked off La Nueva 101.9 with a regional Mexican format. La Nueva was #1 in LA in its first full book, Spring of 1997.
And---KMPC-FM became K-LITE after KIQQ gave up the format to become KQLZ, Pirate Radio on March 17, 1989. Autry's people (specifically GM Bill Ward) saw the opportunity to have an FM that would complement KMPC-AM, which at the time was doing an Adult Standards format. The K-Lite format (which I believe was supplied by Century 21), was very soft with gold that went back to the 50s (the last song in the format on KIQQ was Earl Grant's "The End" from 1958).
Of course, within three years of making that switch, Ward took KMPC from Standards to Sportstalk.
I remember, in late 1996, sitting in Bill Ward's office at KSCA... just half a block down from the entrance to Forest Lawn... and hearing him tell Richard Heftel and me that 103.9 had been proven not to be a competitive signal in the LA market due to its low power.
Right.
I know you meant "101.9" and not "103.9"(KACE) haha. When 101.9 was KMPC-FM/KEDG they mentioned their format on air as "Full-Spectrum Rock and Roll"; I really liked the old KUTE 101.9 The Quiet Storm where you could hear not only Anita Baker type music but songs that fit the format like songs by Heart ("These Dreams") and Dire Straits ("Your Latest Trick")
I know you meant "101.9" and not "103.9"(KACE) haha. When 101.9 was KMPC-FM/KEDG they mentioned their format on air as "Full-Spectrum Rock and Roll"; I really liked the old KUTE 101.9 The Quiet Storm where you could hear not only Anita Baker type music but songs that fit the format like songs by Heart ("These Dreams") and Dire Straits ("Your Latest Trick")
101.9 had been proven not to be a competitive signal in the LA market due to its low power.