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Star 94.1 PD Out

I’m hearing some pretty strong rumors that Star PD Ron Roberts was ousted this afternoon. He was only at the station for ten months but was responsible for one of the bigger PR gaffes in Atlanta radio history with the way he orchestrated the changing of the Jeff and Jenn show to Jenn and Friends. That was a textbook example of how not to change your morning show.

I didn’t think it was possible for someone to make Star worse than it was, but Ron figured it out!
 
Anyone counting how many PDs Star has had in the last ... let's say 10 years? Got to be 7 or 8, right?
 
Anyone counting how many PDs Star has had in the last ... let's say 10 years? Got to be 7 or 8, right?

"Why settle for a Morning Zoo when you can have a zoo all day, every day on Star 94!"
 
DoctorRadio997,

You’d be more interesting to read if you knew what you were talking about. You seriously think one person gets to make big decisions like that in a corporate environment? Thanks for thinking I had that kind of clout, I guess.
 
Star would be smart to put thier HD2 signal on the main channel. Ratings would blow the roof off, do something different in this ultra stale market, Hell Chattanooga radio is way better than Atlanta's.
 
But in all seriousness, one must wonder what the heck is next for 94.1.

10 months isn't enough time to properly assess a PD, and it's only been six weeks since the new morning show started.

Seems like odd timing, unless they're planning a new format entirely.

Just how committed is Star to AC/almost-CHR?
 
Star would be smart to put their HD2 signal on the main channel. Ratings would blow the roof off, do something different in this ultra stale market, Hell Chattanooga radio is way better than Atlanta's.

Well, now that would certainly return a lot of music to the Atlanta airwaves that hasn't been heard there in a long time.

Question is, is it sellable?

I say yes, considering there are three other stations playing some version of CHR.

I would be inclined to think that shaving off the top-end of the 25-54s might be more profitable.
 
It is definitely sellable, Just look at commercials on TV alot of them play 60s and 70s music..It is just that every PD in Atlanta is 21..
 
It is definitely sellable, Just look at commercials on TV alot of them play 60s and 70s music..It is just that every PD in Atlanta is 21..

Totally agree.

Make 94.1 THE station for all of us disenfranchised kids of the late 70s and 80s who remember when the station was 94Q and play the music of those great times...and go deeper than 175 songs on repeat.

I could program the crap out of that format and win.
 
You and I both could......Although I went to the original Woodstock in 1969, I am much older than you, and it pains me with the music, if you call it that, we have today.
 
Notice they were paying T-Pain’s “Low” just now. This is the the number 1 CHR and Hot 100 song for 2008 but was never played on Star 94-1. There’s lots of “30 year history” songs that were never played on Star. Someone mentioned awhile back that the current music director most likely has no idea what was played back in the day on Star. Ask one of us, we will tell you. The only true CHR time for Star in the last 30 years was 1993. Came close in 2001 and 2007-2010 but never closer than in 1993.
 
I didn’t think it was possible for someone to make Star worse than it was, but Ron figured it out!

I happen to disagree with you, Doctor. I think in terms of formatics, imaging, music and writing (the imaging), Star 94-1 sounds as least as good as it's ever sounded. And frankly, I take your "opinion" with a grain of salt since you have a history of posting anything negative you can think of about Star.

I have no inside information on why Ron was fired, but I highly doubt it was because of the changes or that Star is planning a format flip. As big as the changes were, they had to have been approved by Rick Caffey. And Rick wouldn't have approved Ron's changes and then fired him for making them. And given that Rick had to have approved the changes, Ron bought himself at least 6 months as far as what the ratings will be.

I'm guessing--and again, this is only a guess--that Ron's dismissal had to do with the way the changes were made. In other words, planning the changes while Jeff Dauler was still employed put Jeff's longtime friend and partner Jenn Hobby in a bad position that might have killed their relationship. Ron should have terminated Jeff before putting a replacement show in place, and then informed Jenn. The way the change was made--and I agree with you here, Doctor--resulted in really bad press for Star and anger among some listeners. Of course, we don't know whether it was Ron's decision to handle it like he did or whether he was scapegoated when the pushback got loud.

As far as the changes themselves, Jenn is very talented and a natural. Whether her leading a morning show will succeed is a question. I like the idea that Ron put something on the air that's different from what the other stations are doing; that's what Star needed to do in the highly-contested race for women. But, there are not a lot of female-led shows. Her co-host Mark Owens is in my opinion acceptable and not much more. Ron probably wanted someone who will not overshadow Jenn (and again I'm just guessing).

Amanda Kelly should be fine for middays. I like Kannon in the afternoon; again, he's different from what's on the other stations, which is good. My question is why was Kannon scheduled for just 2 to 6? He should be on from 2-7 or 3-8. Atlanta's rush hour is still in full force from 6 to 7 at least, and there is a tremendous difference in jock quality on Star between 5-6 and 6-7. I think Kannon needs to expand to at least the 6PM hour.

In any case, Ron is a talented programmer who got caught in a bad situation. Life sucks sometimes.

By the way, has anyone noticed that Atlanta radio is kind of weaponized in afternoon drive with Adam Bomb and Kannon?
 
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DoctorRadio997,

You’d be more interesting to read if you knew what you were talking about. You seriously think one person gets to make big decisions like that in a corporate environment? Thanks for thinking I had that kind of clout, I guess.


Ron - I don't know you. But, I love that you posted on this board. You sound like you certainly "get it." You will do great in your next management position and grow and create something far better than Star has been in years. You are the true definition of a Timex watch. You didn't miss a beat on the business or personal level. I forgot what Dr radio posted, but won't forget what you said. Bravo!
 
The only true CHR time for Star in the last 30 years was 1993. Came close in 2001 and 2007-2010 but never closer than in 1993.

I would agree, and you could probably go back another 10 years, ever since 94Q flipped out of the "Rock 40" AOR/CHR format in the late 1970s. It's almost always been some kind of AC/CHR hybrid...sometimes Hot AC, sometimes not.

And the only reason they were CHR in 1993 is that they were the only game in town after Power 99 flipped to 99X the year prior.

Heck, prior to the 99.7 flip window of opportunity in 1993 you'd have to go back to when they were simucasting Quixie 790 sometime in the early 70s to find another time when 94.1 was a true CHR.
 
Star seems like damaged goods, but I would be surprised if Entercom were to call it quits on the Star brand.

I wouldn't mind them placing a Soft AC format on that frequency, though!
 
Jabba - what would happen if Star went back to Steve & Vicki in the morning and played all the hits from the late 70's through the late 80s?
 
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