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WABC selling for $12.5M is embarrassing

PTBoardOp94 said:
... but also by then the PPM should have been well understood by Cumulus executives.
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But it was not. The fact that they had nobody on the various "study groups" and pre-launch committee (I was on just about all of them) shows they did not understand that a big change was coming.

A few of us saw early PPM devices as early as about 1995 in the skunk works on the third floor in Columbia and there was plenty of PPM talk at the annual consultant's fly-in in the 90's... yet Cumulus did not seem to think that it would be an issue.
 
PTBoardOp94 said:
Was Cumulus a big enough player, especially in the future PPM markets, prior to the Citadel merger to really care about the PPM? It seems like most of the major market holdings Cumulus owns came from Citadel.
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Cumulus had a couple of Nashville stations and KC rimshots when I worked there in '04 and a few suburban New York stations, but that was about the extent of its large and major market properties before the Susquehanna deal.

Not sure if it would’ve cared about PPM when the research was starting or not. Also, David and the Big A could probably tell you more, but Cumulus might not have even been invited to that early research. Of course, if it wasn’t, it probably had access to people who were. You tend to lose those people when you go on massive firing sprees. Cumulus cut pretty much every important Susquehanna person as soon as it got the keys.
 
DavidEduardo said:


The fact that they had nobody on the various "study groups" and pre-launch committee (I was on just about all of them).
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Since I am writing from Boston, I would be interested if Greater Media (A mid size company) was represented on any boards and/or committees?
 
MarkW said:
...but dumping Rush and Sean for the likes of Geraldo and Rita Cosby and making life miserable for account executives was a recipe for self-destruction.
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If memory serves, Rush and Hannity were removed from WABC when iHeart purchased WOR, and moved in-house, in line with the iHeart strategy in other markets. I do vaguely remember at the time, management were not happy with the decision.
 
leethalweapon said:
If memory serves, Rush and Hannity were removed from WABC when iHeart purchased WOR, and moved in-house, in line with the iHeart strategy in other markets. I do vaguely remember at the time, management were not happy with the decision.
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Yes and no. At one point, Cumulus was talking about dropping Rush from all their AMs, including WABC. In the end, the only change was in NYC:

https://www.nydailynews.com/entertainment/rush-hannity-leaving-cumulus-wor-article-1.1411314

Rush stayed on Cumulus stations in DC and Chicago.
 
Wimmmex said:
Since I am writing from Boston, I would be interested if Greater Media (A mid size company) was represented on any boards and/or committees?
Click to expand...

Not that I remember... but there were people involved with that company at the Consultant Fly-in annual meetings (while called "consultant" most of the attendees were group programmers).
 
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