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Facebook video views steadily decline as Netflix grows

Y2kTheNewOldies

Y2kTheNewOldies

https://www.fiercevideo.com/video/f...-netflix-extends-its-lead-over-social-network

Both Netflix and Facebook are still chasing YouTube in the international online video service popularity contest. But, Netflix is continuing to set itself apart as the runner-up.

Ampere Analysis issued its latest barometer – in which it surveyed 41,000 respondents in more than 20 markets during the first quarter of 2019 – and found that since the third quarter of 2016, U.S. and European viewers of videos on Facebook have declined from 28% to 23% of internet respondents.

During the same time span, YouTube also declined in views (from 70% to 66% of respondents) while Netflix rose by 15 percentage points from 22% to 37% of respondents. Amazon viewers have increased nine points.
Click to expand...

Online video viewing over platform competition is at play here.
 
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