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All-Star Game Rating Sets Record Low

Y2kTheNewOldies

Y2kTheNewOldies

https://tvnewscheck.com/article/top-news/236729/all-star-game-rating-sets-record-low/

NEW YORK (AP) — Baseball’s All-Star Game had a record low television rating.

The American League’s 4-3 victory over the National League on Tuesday night in Cleveland had a 5.0 rating and 11 share on Fox, according to Nielsen Media Research. The game was seen by an average of 5.93 million households and 8.14 million viewers.




That is down from the previous record low rating of 5.2 and 8.69 million viewers for the AL’s 8-6, 10-inning victory last year.

The game averaged 8,302,000 viewers on Fox, Fox Deportes and Fox streaming services, peaking at 8,592,000 viewers from 9:15-9:30 p.m. EDT. It was the most-watched Fox prime-time telecast since February and the network’s most-watched Tuesday night since the World Series opener between Boston and the Los Angeles Dodgers last October.
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I remember in past years the MLB was notable for attracting older viewers though out of the sports leagues.
 
I'm starting to think this single-channel exclusivity for games like this is a bad idea. I wonder how many more viewers they would have had if they had simulcast with FS1 and MLB. Or all of the RSNs. Go where the baseball viewers are.

This year's NBA All Star Game was also down to a 5 rating, but it was only on cable channels TBS and TNT.
 
TheBigA said:
I'm starting to think this single-channel exclusivity for games like this is a bad idea. I wonder how many more viewers they would have had if they had simulcast with FS1 and MLB. Or all of the RSNs. Go where the baseball viewers are.

This year's NBA All Star Game was also down to a 5 rating, but it was only on cable channels TBS and TNT.
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https://www.marketwatch.com/story/the-sports-with-the-oldest-and-youngest-tv-audiences-2017-06-30

But according to this study the MLB has an older median audience age at 57 in comparisons to the NBA 42 and MLS has 40 has the youngest median audience in this 2016 study.

Average age 2000 2006 2016
PGA Tour N/A 59 64
LPGA N/A 59 63
Horse racing 51 56 63
ATP tennis 51 56 61
NASCAR N/A 49 58
MLB 52 52 57
WNBA 42 49 55
WTA Tennis 58 63 55
Olympics 45 50 53
College football 47 48 52
College basketball 44 48 52
NFL 44 46 50
Boxing 45 47 49
NHL 33 42 49
NBA 40 40 42
MLS N/A 39 40
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RadioPatrol said:
https://www.marketwatch.com/story/the-sports-with-the-oldest-and-youngest-tv-audiences-2017-06-30

But according to this study the MLB has an older median audience age at 57 in comparisons to the NBA 42 and MLS has 40 has the youngest median audience in this 2016 study.
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Biggest surprise to me is the relatively young viewership boxing continues to attract at a time when most other sports audiences are aging sharply. I don't see mixed martial arts on the list -- guess it hasn't been a regular TV presence long enough for any comparisons to be made, but I would imagine its viewers' average age is in the MLS/NBA range.There certainly is an awful lot of boxing on cable TV every weekend, and ESPN+ has gone in heavily on the fight game, showing live cards from the US, Europe, Asia and Australia. Is this indicative of a resurgence of interest in the sport or merely a case of what's always been true about boxing on television: It's easy and cheap to televise, fits neatly into prearranged time slots, and carries an inherent element of danger that keeps eyes glued to the screen?
 
CTListener said:
Biggest surprise to me is the relatively young viewership boxing continues to attract at a time when most other sports audiences are aging sharply. I don't see mixed martial arts on the list -- guess it hasn't been a regular TV presence long enough for any comparisons to be made, but I would imagine its viewers' average age is in the MLS/NBA range.There certainly is an awful lot of boxing on cable TV every weekend, and ESPN+ has gone in heavily on the fight game, showing live cards from the US, Europe, Asia and Australia. Is this indicative of a resurgence of interest in the sport or merely a case of what's always been true about boxing on television: It's easy and cheap to televise, fits neatly into prearranged time slots, and carries an inherent element of danger that keeps eyes glued to the screen?
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My sons and their 35-42 age crowd all seem to prefer mixed martial arts to old fashioned boxing. I have never seem any of them watch a boxing match.

I don't watch either.

And I think those NASCAR numbers are suspect as well. If you look at the crowds attending most any race it is clear the average age is well under 58. Perhaps its just the old farts who stay home and watch on TV.
 
CTListener said:
Biggest surprise to me is the relatively young viewership boxing continues to attract at a time when most other sports audiences are aging sharply. I don't see mixed martial arts on the list -- guess it hasn't been a regular TV presence long enough for any comparisons to be made, but I would imagine its viewers' average age is in the MLS/NBA range.There certainly is an awful lot of boxing on cable TV every weekend, and ESPN+ has gone in heavily on the fight game, showing live cards from the US, Europe, Asia and Australia. Is this indicative of a resurgence of interest in the sport or merely a case of what's always been true about boxing on television: It's easy and cheap to televise, fits neatly into prearranged time slots, and carries an inherent element of danger that keeps eyes glued to the screen?
Click to expand...

I do remember at one point Boxing was well marketed in the Filipino neighborhoods in some parts of the country when Manny Pacquiao was the biggest name in that sport in the 2000's and early part of the 2010's. But that started to fade when Pacquiao became a member of the Philippine Congress that started to fade.


MLS I knew Carson, CA has an MLS Stadium for the L.A. Galaxy and David Beckham was trending at one point. But that got overshadowed by the recent Women's world cup champs though
 
landtuna said:
My sons and their 35-42 age crowd all seem to prefer mixed martial arts to old fashioned boxing. I have never seem any of them watch a boxing match.

I don't watch either.

And I think those NASCAR numbers are suspect as well. If you look at the crowds attending most any race it is clear the average age is well under 58. Perhaps its just the old farts who stay home and watch on TV.
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constants on the Price is Right are also younger then the average PIR viewer
 
TheBigA said:
I'm starting to think this single-channel exclusivity for games like this is a bad idea. I wonder how many more viewers they would have had if they had simulcast with FS1 and MLB. Or all of the RSNs. Go where the baseball viewers are.

This year's NBA All Star Game was also down to a 5 rating, but it was only on cable channels TBS and TNT.
Click to expand...

Not really sure how that would change anything. By airing it on Fox, it's available to everyone and fans who wanted to watch it would go there. Airing it on multiple other platforms wouldn't increase the audience. Airing it exclusively on cable might reduce it. All the decline shows is a continuing weakening of baseball's popularity because there are more entertainment alternatives out there.
 
They really need to incorporate the Hall of Fame ceremonies into All Star Weekend. Do the induction ceremonies when there are no games playing. The fact that they do it on a Sunday afternoon up against every game does a disservice to the HOF.

Move the All Star game to the weekend with HR Derby and the induction ceremony.
 
Realistically, isn't it time for MLB, the NBA and the NHL to consider eliminating all-star games and just putting four or five straight days off near the midway point of their schedules?
 
CTListener said:
Realistically, isn't it time for MLB, the NBA and the NHL to consider eliminating all-star games and just putting four or five straight days off near the midway point of their schedules?
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You forgot about the Probowl, but to be fair so does everyone else.
 
Quote Originally Posted by CTListener View Post
Realistically, isn't it time for MLB, the NBA and the NHL to consider eliminating all-star games and just putting four or five straight days off near the midway point of their schedules?

I dont think you understand the reason for having all star games and special events like this. They bring in millions of dollars in local tourism for the cities that host them its not all about having good tv ratings.
 
Quote Originally Posted by CTListener View Post
Realistically, isn't it time for MLB, the NBA and the NHL to consider eliminating all-star games and just putting four or five straight days off near the midway point of their schedules?

Also not to mention the millions of dollars they raise for charities during the events.
 
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