Spring Ratings -- 2019

[tbolt909]

I think the issue is more of "if you ask the current group of 35-54 listeners what station plays all their favorite older songs" you will get the response of it being WHTT.

If you ask the people who were 35-54 in the 80's the same question, it's unlikely that they will name WHTT as the station's window has "remained on the same street" but the passersby have changed. In fact, if they know about Radio Buddy, they will likely name that station instead.

The audience aging out of target demos makes "heritage" of vastly less importance today, where most stations have about 80% of their listening in a roughly two decade (or one generation) age span.

That's hilarious. Anybody who was in their 50s in the 1980s is now pushing 90(or not). It's quite the "undertaking" to ask them about listening habits from Yesteryear.

Mr. Moderator, is the "Not Buddy" guy who speaks for Buddy violating your terms of service? Just lift his ban. That way he can tell us how his station really is #1 if Nielsen didn't cheat him. All those feeble 80 somethings who forgot or misplaced their diaries...

 

[davideduardo]

That's hilarious. Anybody who was in their 50s in the 1980s is now pushing 90(or not). It's quite the "undertaking" to ask them about listening habits from Yesteryear.

You are purposely making clear points obtuse.

In simple terms: The audience that thought WHTT to be their "oldies" station in the 80's is no longer in that station's target. Those listeners are likely to no longer find WHTT to be playing their favorite old pop music. The audience has changed because the station's demographic target has remained fixed.

Mr. Moderator, is the "Not Buddy" guy who speaks for Buddy violating your terms of service? Just lift his ban. That way he can tell us how his station really is #1 if Nielsen didn't cheat him. All those feeble 80 somethings who forgot or misplaced their diaries...

Buddy voluntarily withdrew from the group. If he chooses to return and "behaves" he can return. The same rule applies to everyone.

 

[SirRoxalot]

"Not Buddy", I've got the numbers that count - up to age 64 - and you're not Top 10 anywhere. Whatever you've got 65+ simply doesn't matter to most buyers. If you can make a decent living, good for you. As far as getting a full power FM is concerned, somebody's got to be willing to sell it to you. I'm sure you be posting when that purchase is signed - just like you'll let us know when you hit that 4.0 share 12+.

 

[four4rock]

I think the issue is more of "if you ask the current group of 35-54 listeners what station plays all their favorite older songs" you will get the response of it being WHTT.

If you ask the people who were 35-54 in the 80's the same question, it's unlikely that they will name WHTT as the station's window has "remained on the same street" but the passersby have changed. In fact, if they know about Radio Buddy, they will likely name that station instead.

The audience aging out of target demos makes "heritage" of vastly less importance today, where most stations have about 80% of their listening in a roughly two decade (or one generation) age span.

I'm not certain that's 100% accurate. But, even so, simply knowing what station plays a certain set of tunes, is a long way from actually listening to that station. That'd assume that people want to listen to the same tunes from age 35 until death... which I do not expect to be the case. Sure, everyone kinda reminisces about the 'good old days' from time-to-time... but, that's a long way from being a regular in the past. Peoples tastes, preferences, situations, outlook, etc evolve quite a bit from 35 on. [Though, in fairness, 97Rock sure as heck has made a career of playing the same worn out music for decades! LOL]

 

[Element9]

WECKS (sic)share 35 plus is in Buffalos top 10. WECK SHARE 50 plus ( our demo) is top 5 Our spring cume is up from 36000 a year ago to 64300 now. June cume is 72000. , all with a 1 KW station and two 220 watt translator. My hair dryer has more wattage. Just 0.7 shares away from WGR 12 plus. Rox, I would like you to explain how WECK has gone up that much in that short time. I would like you to explain our 64000 weekly cume, half of WBEN. Give us your explanation, then let us know your wisdom on how we cannot get a major FM in Buffalo to purchase. Waiting to hear your words of wisdom, before you know any facts.

Really folks, this isn't that hard to discern. Taking the evidence presented by I'm Not Buddy ("INB") and SirRoxalot ("Rox"), WECK clearly appeals to listeners 65+. This is why WECK doesn't perform well with Persons 35-64. The 50+ reference presented by INB includes listeners 65 and older, a demographic in which the format/station (not surprisingly) scores well. One needn't be a ratings or statistics wizard to extrapolate and determine that massive 65+ recall and listening contributes to the strong 50+ number referred to by INB. Correspondingly, there appears to be very few listeners below the age of 65.

Quoting 50+ (or 18+ 25+, 35+ for that matter) blurs the focus. A station could be #1 Persons 18+ because it has massive 18-34 numbers, but not one body 35 and older. In a way, quoting "+" numbers parallels quoting 12+ ... except the rewards are better.

 

[spt87]

It's kind of strange how much everyone jumps on Buddy or "Not Buddy" like a pack of angry dogs. All I see is a guy who is enthusiastic about his station. If iHeart bought WECK everyone would complain they let the entire staff go, filled the schedule with syndicated talk and ran news from WHAM that was 4 days out of date. He has taken a struggling station and done something with it. If it makes money or not (hopefully it does) I don't care as a listener as long as he can keep it going.

I'm under 55 and listen WECK when I'm visiting WNY. Was just there for 4 days. The station sounds great to me. Something different. I only listen to the AM which has good signal coverage in Niagara County. I also listened as I headed home and it didn't get unlistenable until about 10 miles west of the Scottsville service area on the 90. Entercom should have tweaked the music on the KB revival a few years ago to be like this to build on what they started but they chose to tank the station instead.

In Boston, we have an oldies station on AM with a translator as well - WJIB. But when I say oldies I mean 1940's thru 1970's - so it is OLD. Kinda of mashup of XM 40's on 4, 50's on 5, 60's on 6 and 70's on 7. I think there is a small amount of '80s as well. It is listener supported meaning that people send in money to fund the expenses. The only staff is the owner plus maybe some contract engineers. I believe it went listener supported in part as the ratings got too high and the music fees were raised (a problem many would like to have).

So there is a market for this stuff. Maybe it is limited, too limited for the big players but if the little guys can make it work it brings another option on the radio.

 

[kw1025]

"Not Buddy", I've got the numbers that count - up to age 64 - and you're not Top 10 anywhere. Whatever you've got 65+ simply doesn't matter to most buyers. If you can make a decent living, good for you. As far as getting a full power FM is concerned, somebody's got to be willing to sell it to you. I'm sure you be posting when that purchase is signed - just like you'll let us know when you hit that 4.0 share 12+.

You are TOTALLY wrong that advertisers do not want a 65 year old audience. Totally wrong. If we are going after nightclubs you are right, but we are not. We go after all business that want this demo that has money to spend. 25 and 30 year olds do not have the money. Additionally they don’t listen to radio. In fact 40 year olds don’t listen to radio. The older demo is the only demo that will save radio. As far as your ridiculous assumption of WECK ratings, WECK is number 2 behind WBEN for 65 plus, 61 to 70 WECK is number 8 with a 3.4 share. Adults 55 to 64 WECK is tied for number 10. 4 book average. Women 55 to 64 WECK in number 8 with a 4.2. I am not sure what you are looking at, but we have all books, all demos, all numbers. You deal with lots of opinion. I deal with facts. In June , WECK has a 72,000 cume. WECK has had the biggest cume growth of any Buffalo radio station in the past year. 53 percent growth, and we did not start with zero like pathetic WHLD. WECK is a major station in Buffalo. Our team has created that. And yes, the 4 share is around the corner. We are very well positioned to compete with the bankrupt cumulus, who does not even have a receptionist until 11am, and the bankrupt Iheart. The other biggies will soon be there too. WECK is bring people back to radio. A 1 KW that covers basically Erie county, that is beating 50KW fms. The entire radio market will soon wish they were apart of the new Radio One Buffalo...you were also wrong when you said our corporate name could be an infringement on Pegula name. What a tool. Also, a reminder, WECK is the TOP RATED Oldies station in America. Right here in Buffalo, targeting all those feeble, fragile, frail 65 year olds. The full power FM is another thing I can’t wait to announce, another thing you are wrong about. Keep your cowboy hat on and hold on tight to that bronc!

 

[Rusty Bridges]

When I hear commercials on Buffalo stations like Star, Jack, 97 Rock and WYRK, I hear Celino & Barnes, Mike Barney, West Herr, Home Depot, Walgreens, William Mattar. I don't recall hearing some of these on the Cheektowaga station. I have older friends who listen to the Oldies station, but they also listen to 97 Rock, WYRK, WHTT and Jack a lot more. I asked a friend who's around 68 about his choice of radio stations. His reply, "I lived through the 60s. Listening to that music makes me feel old. It's good, no doubt, but there's a lot of good music from the 80s and 90s and today that I like." Interesting point of view from one individual.

 

[four4rock]

When I hear commercials on Buffalo stations like Star, Jack, 97 Rock and WYRK, I hear Celino & Barnes, Mike Barney, West Herr, Home Depot, Walgreens, William Mattar. I don't recall hearing some of these on the Cheektowaga station. I have older friends who listen to the Oldies station, but they also listen to 97 Rock, WYRK, WHTT and Jack a lot more. I asked a friend who's around 68 about his choice of radio stations. His reply, "I lived through the 60s. Listening to that music makes me feel old. It's good, no doubt, but there's a lot of good music from the 80s and 90s and today that I like." Interesting point of view from one individual.

Exactly.

 

[TheBigA]

WECK is the TOP RATED Oldies station in America. Right here in Buffalo,

Bigger than MyFM in Chicago?

 

[four4rock]

You are TOTALLY wrong that advertisers do not want a 65 year old audience. Totally wrong. If we are going after nightclubs you are right, but we are not. We go after all business that want this demo that has money to spend. 25 and 30 year olds do not have the money. Additionally they don’t listen to radio. In fact 40 year olds don’t listen to radio. The older demo is the only demo that will save radio. As far as your ridiculous assumption of WECK ratings, WECK is number 2 behind WBEN for 65 plus, 61 to 70 WECK is number 8 with a 3.4 share. Adults 55 to 64 WECK is tied for number 10. 4 book average. Women 55 to 64 WECK in number 8 with a 4.2. I am not sure what you are looking at, but we have all books, all demos, all numbers. You deal with lots of opinion. I deal with facts. In June , WECK has a 72,000 cume. WECK has had the biggest cume growth of any Buffalo radio station in the past year. 53 percent growth, and we did not start with zero like pathetic WHLD. WECK is a major station in Buffalo. Our team has created that. And yes, the 4 share is around the corner. We are very well positioned to compete with the bankrupt cumulus, who does not even have a receptionist until 11am, and the bankrupt Iheart. The other biggies will soon be there too. WECK is bring people back to radio. A 1 KW that covers basically Erie county, that is beating 50KW fms. The entire radio market will soon wish they were apart of the new Radio One Buffalo...you were also wrong when you said our corporate name could be an infringement on Pegula name. What a tool. Also, a reminder, WECK is the TOP RATED Oldies station in America. Right here in Buffalo, targeting all those feeble, fragile, frail 65 year olds. The full power FM is another thing I can’t wait to announce, another thing you are wrong about. Keep your cowboy hat on and hold on tight to that bronc!

"I deal with facts."

Hahaaaaaa. No. No, you don't. The ratings book(s) is "fact"??? Say what? LOL You are citing sample data that might (hopefully) represent the whole. Hardly "fact." That's just silly... but it is your "opinion".

 

[kw1025]

[QUOTE=four4rock;6268431

I have no idea with how you are trying to compare what commercials are on what stations. Some of the clients you mentioned are on WECK, others perhaps our format does not make sense. Not sure of your point. We have plenty of advertisers that only use WECK. Some advertisers we will not allow on the air, like bad pays, bad attitudes, rate hawks, and some we simply don’t allow because we don’t like them. Not sure why you call WECK the Cheektowaga station. Do you call KISS the grand island station??? Do you call LKK the weathersfield station? WECK has more listeners in Buffalo and Hamburg than Cheektowaga.

 

[kw1025]

Bigger than MyFM in Chicago?

My FM Chicago is not an Oldies station.

 

[TheBigA]

My FM Chicago is not an Oldies station.

Whoops, forgive me, it's MeTV-FM, WRME

http://metv.fm/

They play 60s & 70s music. That's oldies.

Also KSurf in LA has a cume of 189,000.

 

[davideduardo]

"I deal with facts."

Hahaaaaaa. No. No, you don't. The ratings book(s) is "fact"??? Say what? LOL You are citing sample data that might (hopefully) represent the whole. Hardly "fact." That's just silly... but it is your "opinion".

The fact is that the ratings are "the facts" as far as transactional ad buying is concerned.

Whatever defects, variations and wobbles a random probability sample may have, there is no other way of measuring the value of advertising on individual stations and on radio in general.

 

[tbolt909]

The fact is that the ratings are "the facts" as far as transactional ad buying is concerned.

Whatever defects, variations and wobbles a random probability sample may have, there is no other way of measuring the value of advertising on individual stations and on radio in general.

The guy who is "Not Buddy" says WECK is Number 8 in 61-70 year olds. Number 8..! That sure seems like an an underwhelming fact.

 

[flybynight]

Number 8 in 61-70 year olds.

Now there's a color-bar-graph I never thought of sending out with my résumé and cassettes back in the day!

Then again, that could be a great reverse-psychology selling point! "The New WECK: Old people hate us!"

 

[kw1025]

The guy who is "Not Buddy" says WECK is Number 8 in 61-70 year olds. Number 8..! That sure seems like an an underwhelming fact.

61 to 70 year olds are not old. Given all the stations in the market, and our value rate proposition, it’s pretty good.

Go to other major markets and see what a 1kw am does

 

[kw1025]

Whoops, forgive me, it's MeTV-FM, WRME

http://metv.fm/

They play 60s & 70s music. That's oldies.

Also KSurf in LA has a cume of 189,000.

WRME plays 80s as well. In a 4 book average WECK beats them.

KSURF In LA has a cume of 189k. Do you know what the population is? Millions. that’s a low cume and share. weck has 72000 cume in June. Erie country has 900000 people

 

[TheBigA]

KSURF In LA has a cume of 189k. Do you know what the population is? Millions. that’s a low cume and share. weck has 72000 cume in June. Erie country has 900000 people

I'm just responding to your claim that WECK is the "top rated oldies station in America." Comparing shares is not how that's done.