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The Saddest Commercial I've Ever Seen

landtuna

landtuna

This is a Cox Cable commercial so I am unsure if it airs in all major markets.

The commercial begins with the mom dropping her teen son off at his dad's house. The dad has obviously just moved into his own house. The two of them then have a wonderful day: playing video games, eating take out food and warming the hearts of the viewers. Later, when picked up by mom, he exclaims the virtues of Cox Cable internet speed to which the mom replies "mom's cookies are also awesome".

Although I get what Cox is doing in this commercial it is an extremely sad commentary on our current culture that kids can be "bought" by offering them high speed internet or the time honored cookie jar. These are obviously separated parents and kids who are accepting the benefits of marital separation.

While I don't think this is the world's worst commercial it is undoubtedly one of the most insidious - and one in which teen viewers of separated or divorced parents will pick up quickly.

I will nominate this commercial as one which should not be aired and, additionally, criticized for the message it is sending.

Cox Cable does have some good commercials. This is not one of them.

Just found the commercial: https://www.ispot.tv/ad/IJTx/cox-communications-fun-at-dads
 
Last edited:
Good observation

I saw the commercial through your link and fully agree - it is an unusual commercial but a sad picture of divorced parents with kids today, and frankly it's one of the worst commercials I've seen.
 
Comcast's commercials charging AT&T is misleading customers with their bundle promotions play as if they're supposed to strike a nerve. It does, but only because the commercials are so danged moronic.
 
RadioPatrol said:
https://www.dish.com/dig/news/dish-1-in-customer-satisfaction-j-d-power/

https://variety.com/2018/tv/news/dish-directv-customer-satisfaction-jd-power-1202959664/

Dish Bragging about their JD Power Review for Customer satisfaction on their commercials are strange given that there are so many complaints about them when it comes to contract disputes specifically.
Click to expand...

I had DISH way back when for TV only and was very unimpressed with them. No contract disputes on my watch but just their day to day business made it difficult to do business with them. Then there was the time that, despite having a contract in writing, they refused to honor it and sent my account to collection when I refused to pay their 'penalty'. Won't do business with DISH ever again.
 
landtuna said:
This is a Cox Cable commercial so I am unsure if it airs in all major markets.

The commercial begins with the mom dropping her teen son off at his dad's house. The dad has obviously just moved into his own house. The two of them then have a wonderful day: playing video games, eating take out food and warming the hearts of the viewers. Later, when picked up by mom, he exclaims the virtues of Cox Cable internet speed to which the mom replies "mom's cookies are also awesome".

Although I get what Cox is doing in this commercial it is an extremely sad commentary on our current culture that kids can be "bought" by offering them high speed internet or the time honored cookie jar. These are obviously separated parents and kids who are accepting the benefits of marital separation.

While I don't think this is the world's worst commercial it is undoubtedly one of the most insidious - and one in which teen viewers of separated or divorced parents will pick up quickly.

I will nominate this commercial as one which should not be aired and, additionally, criticized for the message it is sending.

Cox Cable does have some good commercials. This is not one of them.

Just found the commercial: https://www.ispot.tv/ad/IJTx/cox-communications-fun-at-dads
Click to expand...

I don't know what to make of this. On one hand, it is reality, and my best guess Cox is trying to relate to that. On another hand, it is kinda sad and why highlight that? But I've seen worse on local cable. Much worse.
 
seatownmedia said:
I don't know what to make of this. On one hand, it is reality, and my best guess Cox is trying to relate to that. On another hand, it is kinda sad and why highlight that? But I've seen worse on local cable. Much worse.
Click to expand...
Local car dealership commercials have to be some of the worst. Do they purposely try to make them look as bad as possible?
 
Don CT said:
Local car dealership commercials have to be some of the worst. Do they purposely try to make them look as bad as possible?
Click to expand...

I would say that some car dealership commercials are of the "in your face" variety but don't come close to the Cox Cable level. Most of our car commercials here in the Phoenix area seem to be of the "national" (or "manufacturer") variety or else that of the local Arizona dealers group. Very few independent type commercials (I'm thinking of the "Go See Jack!" type here for you Phoenix folks).

I do get a kick out of the national Chevy commercials though. They say absolutely nothing! Totally worthless.
 
landtuna said:
I would say that some car dealership commercials are of the "in your face" variety but don't come close to the Cox Cable level. Most of our car commercials here in the Phoenix area seem to be of the "national" (or "manufacturer") variety or else that of the local Arizona dealers group. Very few independent type commercials (I'm thinking of the "Go See Jack!" type here for you Phoenix folks).

I do get a kick out of the national Chevy commercials though. They say absolutely nothing! Totally worthless.
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I don't understand those Chevy commercials. They can't be just strangers who happen to see a bunch of Chevys on the beach and act surprised to know they are in a commercial.
 
Kelly A said:
GM just reported huge earnings last quarter without Europe, so I guess their US spots must be working.
Click to expand...

Bear in mind the subject was Chevy, not GM.

Those buyers obviously are not paying attention to the various auto reviewers virtually all of whom do not rate Chevy very high.

Keep in mind there are other ways car manufacturers earn revenue by other than selling cars (financing being the main one).
 
landtuna said:
Bear in mind the subject was Chevy, not GM.

Those buyers obviously are not paying attention to the various auto reviewers virtually all of whom do not rate Chevy very high.

Keep in mind there are other ways car manufacturers earn revenue by other than selling cars (financing being the main one).
Click to expand...
Chevy looks so dull and uninspiring. The brand has fallen so far from what it used to be.
 
Don CT said:
Chevy looks so dull and uninspiring. The brand has fallen so far from what it used to be.
Click to expand...

Other than the Corvette, what Chevys would you consider exciting and inspiring? One of Chevy's most popular models was the Nova -- even in Spanish-speaking countries! GM sold a lot of them. I drove a 1977 Nova for about five years. It was generally dependable transportation, but dull and uninspiring would be just the adjectives I'd use to describe it.
 
CTListener said:
Other than the Corvette, what Chevys would you consider exciting and inspiring? One of Chevy's most popular models was the Nova -- even in Spanish-speaking countries! GM sold a lot of them. I drove a 1977 Nova for about five years. It was generally dependable transportation, but dull and uninspiring would be just the adjectives I'd use to describe it.
Click to expand...

There is an urban legend that "Nova" means "It won't go" or "it won't run".

While "no va" does mean that, "Nova" means a star that rapidly increases in brilliance and then folds back.
 
landtuna said:
Keep in mind there are other ways car manufacturers earn revenue by other than selling cars (financing being the main one).
Click to expand...

GM Financial only represents about 7% of the net income of GM, and much of that comes from floorplan financing... although they certainly do personal auto loans and lease financing for dealers.
 
DavidEduardo said:


There is an urban legend that "Nova" means "It won't go" or "it won't run".

While "no va" does mean that, "Nova" means a star that rapidly increases in brilliance and then folds back.
Click to expand...

That's why I mentioned it, just to try to head off the usual worthless responses from people who've bought into that urban legend over the decades.
 
landtuna said:
Bear in mind the subject was Chevy, not GM.

Those buyers obviously are not paying attention to the various auto reviewers virtually all of whom do not rate Chevy very high.

Keep in mind there are other ways car manufacturers earn revenue by other than selling cars (financing being the main one).
Click to expand...

The point still remains, given the numbers being reported, GM (which includes Chevrolet as their major marque) is selling vehicles at a good clip, so they must be doing something right when it comes to marketing. Look at the Chevy column here: https://www.usdebtclock.org/auto-sales.html
 
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