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June 2019 Ratings

U

umfan

https://ratings.****************/cgi-bin/rol.exe/arb011

WMXD stays on top, WCSX holds steady to slide into 2nd because of a drop by WNIC where WOMC had a jump to tie at a 5.9 share. The cruise season must be helping WOMC as this is their best showing in months. WKQI is in 5th. WWJ has a strong showing for 6th. WYCD saw a slight gain for 7th and 'The Breeze' makes its first Top Ten Showing with a gain for 8th place. WRIF is in 9th, and The Ticket saw a significant drop for 10th place. Yeah, really smart move keeping Valenti and dropping the Lions. Kenyon should be fired for that!

WLLZ saw a solid gain, just missing the Top 10. Solid format change by iHeart. 105.1 fell below a 4 share for the first time in several months.

WJR saw a drop to a 2.6 rating. Sad to see such a poor performance from an iconic blowtorch.

Next book will show what, if any impact, the new ownership has on WDMK's performance.
 
I noticed Alternative is a missing format. Very strange the only large metro with no Alternative. Someone should put it on, I bet it would take off.
 
daddyoo said:
I bet it would take off.
Click to expand...

How much you want to bet? I'd take that bet.

Looking at the alternative format nationally, it's potentially a 2 share format, maybe a 3 share in a strong rock market like Philly or Austin. None of the likely owners (either iHeart or Entercom) have a station worth blowing up for that kind of return. So that's why it's a hole. And the music right now is at a low point, so there's no encouragement to do a flip. Cumulus makes more money with a low rated country station than it would with similar numbers in alternative.
 
daddyoo said:
I noticed Alternative is a missing format. Very strange the only large metro with no Alternative. Someone should put it on, I bet it would take off.
Click to expand...

89X from Windsor airs what could be called an Alternative format. They don't subscribe to the book which is why they didn't appear.

106.7 tried Alternative before flipping to WLLZ earlier this year. The results were pretty poor. This is a rare occasion where BigA and I are in agreement. I don't think another Alternative station, even a reasonably well programmed one, would do well in the Detroit market.
 
There was an Alternative in Detroit until about five months ago. It never even cracked a 2 share, despite having a great signal. That’s why the Alternative format does not, and probably won’t ever, exist in Detroit.
 
106.7 was not intended to stay Alternative long, it was just a placesetter to block WDZH from going Alternative. It wasn't a permanent move, anyway alternative can be heard on their HD2 for the time being.
 
106.7 tried Alternative before flipping to WLLZ earlier this year. The results were pretty poor.
Click to expand...

You're being polite. :)

Alt 106.7 was a total & abject failure. After 16 months, the station had fewer than 3,000 Facebook likes. Bear in mind this was a format that (on paper) was targeted to a social media savvy crowd. There are stations in Northern MI with more FB likes. The station never came anywhere close to cracking the top five in Adults 18-34. I don't believe they were even top 10.

89X is not an Alternative station anymore; it is a contemporary hard rock station. The word "Alternative" was completely removed from all branding in mid-2018, I believe. Twenty-One Pilots and Imagine Dragons have been replaced by Slipknot, Disturbed, Godsmack, a bunch of straight-ahead rock artists from Canada, and even Pantera (who is now played once in a great while on the station). It was a smart move on 89X's part, even despite Alt 106.7's demise, because I thought 89X's prior music position was too close to that of sister station 93.9 The River.

Planet 96.3 as "Modern Hits" suffered poor ratings for year, The Edge @ 105dot1 was a ratings dud, Alt 106.7 was a ratings calamity, and every time 89X has leaned more Active Rock (and less pure alt)...its ratings seem to improve.

Simply put, the indie/pop-flavored version of Alternative has never worked well in Detroit.

It wasn't a permanent move, anyway alternative can be heard on their HD2 for the time being.
Click to expand...

Not true; the HD2 currently runs a "CHUrban" format produced locally. Before that, it aired the national "Smells Like the 90s" feed from iHeartRadio.
 
it's potentially a 2 share format, maybe a 3 share in a strong rock market like Philly or Austin
Click to expand...

Austin - a strong rock market? Surely you jest. :)

93.7 KLBJ-FM is one of the most tightly playlisted, most boring classic rock stations I've ever heard in my entire life. I will say 101X is a pretty good standard bearer for the Alternative format on the FM dial, even though there are Alternative stations in other markets who perform better. "Artsy" rock + old school blues rock best describe the flavors of rock popular in that town.

The way Emmis ruined KGSR is sad.
 
MarkW said:
"Artsy" rock + old school blues rock best describe the flavors of rock popular in that town.
Click to expand...

Have you ever been to Austin? "Artsy" describes the town too. Yes a very strong rock town.

Meanwhile KLBJ may be boring to you, but it's among the highest rated.
 
Have you ever been to Austin? "Artsy" describes the town too. Yes a very strong rock town.
Click to expand...

Indeed I have - on three separate occasions. I stood in front of the Stevie Ray Vaughan statue.

KLBJ indeed fares well in the ratings, but it's not as if they have much direct competition. They greatly benefited from 102.3's flip away from Classic Rock years ago. There is a chasm ten miles wide between 93.7's format and that of sister station 101X. The Sports radio scene in Austin stinks. There is no Active Rock in the market (San Antonio to the south has a phenomenal Active Rock station whose signal dies just south of Austin). These things all make it easy very for 93.7 to achieve good ratings on a routine basis.
 
MarkW said:
You're being polite. :)

Alt 106.7 was a total & abject failure. After 16 months, the station had fewer than 3,000 Facebook likes. Bear in mind this was a format that (on paper) was targeted to a social media savvy crowd. There are stations in Northern MI with more FB likes. The station never came anywhere close to cracking the top five in Adults 18-34. I don't believe they were even top 10.

89X is not an Alternative station anymore; it is a contemporary hard rock station. The word "Alternative" was completely removed from all branding in mid-2018, I believe. Twenty-One Pilots and Imagine Dragons have been replaced by Slipknot, Disturbed, Godsmack, a bunch of straight-ahead rock artists from Canada, and even Pantera (who is now played once in a great while on the station). It was a smart move on 89X's part, even despite Alt 106.7's demise, because I thought 89X's prior music position was too close to that of sister station 93.9 The River.

Planet 96.3 as "Modern Hits" suffered poor ratings for year, The Edge @ 105dot1 was a ratings dud, Alt 106.7 was a ratings calamity, and every time 89X has leaned more Active Rock (and less pure alt)...its ratings seem to improve.

Simply put, the indie/pop-flavored version of Alternative has never worked well in Detroit.



Not true; the HD2 currently runs a "CHUrban" format produced locally. Before that, it aired the national "Smells Like the 90s" feed from iHeartRadio.
Click to expand...

Indeed I was being polite. I don't disagree with your characterization of 89X at all, but they are the closest thing to an Alt format in the market and their performance could reasonably be used to predict how such a format might fare. We are in agreement, I think, that the format has neither a good history nor is likely to succeed in this market.
 
I would argue that 93.9 is much closer to what passes as Alternative these days.

That said, when Fault 106.7 folded, I thought 93.9 would move more toward a straightforward Alternative approach, but if anything, they’ve moved more in a AAA direction while leaving in plenty of the Maroon 5 and Pink songs.
 
Re:

We are in agreement, I think, that the format has neither a good history nor is likely to succeed in this market.
Click to expand...

100% agreed.

And even though 89X's music bears little semblance to the style of music that appears on nationwide "Alternative" airplay charts and much more semblance to what appears on "Rock" airplay charts, my guess is most of the folks familiar with the station would indeed describe it as an "alternative rock" station.

As far as 93.9 goes, I've long considered them a Modern AC, even though they describe themselves as Adult Alternative. Indeed, in recent months, they seem to be willing to play a few purely Hot AC artists. I consider 107.1 Ann Arbor and 94.5 Grand Rapids to be far superior representations of Adult Album Alternative.
 
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