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kw1025
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Summer trend out today. WECK 3.6 12 plus. Those are the facts.
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The only station ive seen self promote itself on these boards is a translator fed by an lpfm in fresno, ca that's reliving glory days that should've been left behind when they died
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kw1025
Guest
Sorry to stir it up. I’m just excited !! That’s all.
I should've said "the only station ive seen self promote itself more then WECK is.....
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kw1025
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They died. That’s not us. We promote ourselves however we can, and if the radio industry promoted itself properly, they wouldn’t find a 1KW AM in Buffalo on their heels or beating them. WECK is promoting itself. No other station is. They deserve to lose, and they will. Wall Street won’t give them the money to even promote themselves. Sad! WECK is all over the place and we have zero Wall Street money. It just takes passion and belief.
While that's certainly good news, a trend does not a book make (apologies to Yoda).
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kw1025
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Really?.... I did not know that!, last trend was 3.4.
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kw1025
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Our signal is our biggest obstacle. Fortunately, smart speakers, etc can help WECK more than any other station, as those stations do not have signal deficiencies
A trend is still a three month rolling average. The difference is that a trend is not fully weighted, as it contains parts of two books. But it is the same sample size as a book.
Thought Neilsen revised the monthly reporting which is now weighted. No?
Yep, indeed this is the case.
CONTINUOUS DIARY MEASUREMENT (CDM) Effective with July (Summer 2019) Diary survey which covers the May-Jul 2019 period, we will implement Continuous Diary Measurement in the 46 markets that used to be measured four times per year. With CDM, the monthly reports will be the currency and CDM clients will receive the full complement of demos and dayparts in each of the services to which they subscribe.
So, in fact, there are no trends at all in the continuous measurement diary markets. There are just books, each of which is "currency" but unlike the PPM markets where each book covers 28 days, the 46 diary markets have a book covering the most recent month and the two previous 4-week periods.
What I don't understand is how "I'm not Buddy" got the data already when the Buffalo CDM is not released until August 14.
I wonder how this affects the Buffalo subscribers who did not buy the trends. I'm assuming they had to buy the 12 annual "books" in a "like it or not" situation.
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I guess we'll know if those numbers are accurate in a few days, huh?
I had read months ago about Nielsen's revisions to "trends," which now are essentially "Thirty Day Books," but didn't want to appear contentious. I also wonder (as do you) how the the information provided by the OP was derived.
No, they are not 30 day books. They are 12 week books, with each month producing a new currency book. So instead of trend-trend-book-trend-trend-book, we have book, book, book, book 12 times a year. Each book is fully weighted, while trends were pieces of two different surveys.
In fact, Nielsen just issued a bulletin cautioning subscribers not to do multi-book averages as the books are already rolling averages. Their cautionary statement was that you can not average the May-Jun-July book with the Jun-July-August book as you would be weighting June and July twice as the June and July data is already included in the August data; you could, though, average Jun-Jul-Aug with Sept-Oct-Nov.
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That's exactly what I meant, a book every 30 days. "Book-book-book 12 times a year" better summarizes it.
But each "book" covers the prior 12 weeks. Each month, the oldest 4 weeks are dropped and the newest ones are added. The difference is that each issuance is a full, weighted and proportional report, not one weighted and proportional book every 3 months and two kludged "trends" in between.
Trends were not considered "currency". All 12 of the new books are.
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Has Nielsen ended the quarterly reports? No more Spring, Summer, Fall, Winter books? Or will they add 3 monthly books and call it a quarterly.?
If Nielsen is issuing a "warning" to subscribers about how to interpret the data, that's a red flag. I don't know if the new system will be more or less accurate, but salesmen like "Not Buddy" will spin the data to serve their narrative. When a book is bad it's inaccurate, when it's good it's gold.
Any advertiser with a brain shouldn't need to see a Nielsen report for WECK anyway. It's safe to say that a Golden Oldies format on an AM signal is reaching 65+ demos and little else. That's not criticism, just reality...
If Nielsen is issuing a "warning" to subscribers about how to interpret the data, that's a red flag. I don't know if the new system will be more or less accurate, but salesmen like "Not Buddy" will spin the data to serve their narrative. When a book is bad it's inaccurate, when it's good it's gold.
Any advertiser with a brain shouldn't need to see a Nielsen report for WECK anyway. It's safe to say that a Golden Oldies format on an AM signal is reaching 65+ demos and little else. That's not criticism, just reality...
In the 46 continuous measurement diary markets, there will be no "season" book. And there will be no "trends".
Every 28 day period except for 4 hiatus weeks during the year there will be a complete book, labeled with the name of the preceding 3-month period, starting with the May-June-July book, then the June-July-August book, then the July-August-September book and so on.
While trends were a always two weeks from one season book and one week from another, and thus impossible to weight correctly, the new 3-moth books will all be complete "currency" books, 12 a year instead of 4.
They are not issuing a warning. They are saying that one can not average the same month in twice or three times, as there were some questions on that. Apparently some users thought that the same math we used with trends worked with the new monthly currency books. They are just saying you can't add something that is already a rolling average to parts of itself.
In other words, you can not average the "July" book with the "August" book as each of those books is really a 12-week period, so June and July would be added in twice in such an incorrect average.
It should not be more or less accurate. But it gives greater immediacy, with data at most being one month plus processing time old vs. as much as 3 months old with the 4 book a year system.
But even many local advertisers want to know if they are making the best buy against older demos. WECK can prove it reaches its audience efficiently and with significant scale to produce results for the advertiser who values the older consumer.
A good question which remains unanswered.
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