Missing Radio Format in New York City

[xmradiopro]

I was just thinking of a easy listening format of Artist from the 60s & 70s of Roger Miller, Judy Collins, Gordon Lightfoot, Carpenters, Barry Manilow, Carol King, Ann Murrey, etc. is missing from radio in New York City. I already heard advertisers won't support in but was wondering why advertisers won't support it ?

 

[TheBigA]

FYI there is a different board for New York City radio:

https://www.radiodiscussions.com/forumdisplay.php?702-New-York

 

[vchimpanzee]

And you already started this thread.

https://www.radiodiscussions.com/showthread.php?717887-Missing-Format-in-New-York-City-Radio

 

[davideduardo]

I was just thinking of a easy listening format of Artist from the 60s & 70s of Roger Miller, Judy Collins, Gordon Lightfoot, Carpenters, Barry Manilow, Carol King, Ann Murrey, etc. is missing from radio in New York City. I already heard advertisers won't support in but was wondering why advertisers won't support it ?

Again: major advertisers target some part of 18 to 54. There is no ad money in big markets for the 70 year olds your music blend would attract. They are consumers with established brand preferences and skepticism towards advertising.

 

[TheBigA]

That music mix looks a lot like WUMB, the non-commercial station of U-Mass in Boston.

 

[CTListener]

Again: major advertisers target some part of 18 to 54. There is no ad money in big markets for the 70 year olds your music blend would attract. They are consumers with established brand preferences and skepticism towards advertising.

Not only that, but the demographics of 21st-century New York City include precious few fans of Anne Murray, Roger Miller and the like. If you're thinking New York, think rhythmic.

 

[CTListener]

That music mix looks a lot like WUMB, the non-commercial station of U-Mass in Boston.

No it doesn't. Collins and Lightfoot are peripheral artists at best on WUMB. In fact, I see nothing by them having been played in the last 24 hours. The others are pop stars of the distant past and don't fit the format at all.

 

[TheBigA]

No it doesn't. Collins and Lightfoot are peripheral artists at best on WUMB.

On second thought you're right. Way too commercial and too popular for WUMB. Play more John Hiatt or Odetta. But it's the right era.

My point is it fits best on a non commercial station.

 

[CTListener]

On second thought you're right. Way too commercial and too popular for WUMB. Play more John Hiatt or Odetta. But it's the right era.

My point is it fits best on a non commercial station.

WUMB used to play a lot of Lightfoot and Collins under its old "Folk Radio" branding. The emphasis now is on current artists as well as veterans who are still recording and touring, with the inactive or departed legends of the genre -- like Odetta and Lightfoot -- heard sparingly. Hiatt, Bob Dylan, Emmylou Harris, Van Morrison, Richard Thompson, Joan Baez ... they all go back a long way, but they're still out there making music. The presence of those '60s and '70s legends on the playlist, even if much of the material being played by them was recorded from the '90s through today, does give the station an elderly sound, I admit, and I'm sure the demographics of its small listener base really haven't improved much since the music took on a rocker, rootsier edge.

 

[SomeRadioGuy]

I was just thinking of a easy listening format of Artist from the 60s & 70s of Roger Miller, Judy Collins, Gordon Lightfoot, Carpenters, Barry Manilow, Carol King, Ann Murrey, etc. is missing from radio in New York City. I already heard advertisers won't support in but was wondering why advertisers won't support it ?

Youve posted about this at least once before elsewhere on this site.. if you think its such a good idea, buy some time on WVOX or another brokered station who will gladly sell you the time.... play the music and sell the ads to pay the bills

 

[John Gallagher]

Would have been a GREAT over the air format...in 1990. Why not try Live365 or another option so you can do it yourself?

 

[TheBigA]

As I often say, a personal playlist is not the same as a radio format. You can make a personal playlist and it will cover a couple of hours of your favorite songs. But a radio format has to run 24/7.