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JVC Media To Launch Florida Man Radio In Orlando

Y2kTheNewOldies

Y2kTheNewOldies

https://radioinsight.com/headlines/179941/jvc-media-to-launch-florida-man-radio-in-orlando/

660 and 105.5FM will get the "Florida Man" Branding.

JVC Media of Florida, one of America’s largest independent and locally owned broadcast and entertainment companies, continues its rapid growth with the addition of Florida Man Radio – 660 AM and 105.5 FM in Orlando. Florida Man Radio will be a spoken- word format and will formally launch in early September 2019 with a live press conference from the JVC Orlando studios. The press conference will be hosted by the on-air staff including long- time Orlando talk legend Shannon Burke, the nationally syndicated Bubba the Love Sponge Clem, radio veteran Scott Ledger, and Attorney Justin Clark.

JVC Orlando Director of Programming Len Shackelford lends more info on Florida Man Radio, “This will be a personality driven talk station focused on Central Florida. There will be
NO topics off limits, including topics specifically about our on-air staff. Think sports, politics, pop culture… if you talk about it in your life or on social media, Florida Man Radio 660 AM and 105.5 FM will talk about it.”

“With Bubba the Love Sponge Clem hosting morning drive, Scott Ledger’s Dangerous Conversations in midday, Shannon Burke in afternoon drive, and Attorney Justin Clark’s You Have Power from 6pm-7pm, Florida Man Radio will be must-listen radio every day” says JVC’s EVP Shane Reeve. “The great talent and notoriety of our hosts will wake up talk radio in Orlando. Florida Man Radio will prove that there can still be creativity and real topics discussed on Orlando radio that affect each and every one of us.”

“This is exactly what radio needs right now, fresh, new, funny and local this is ‘Florida Man Radio”, said JVC’s CEO John Caracciolo. “The vision of a locally based talk station that isn’t afraid to confront the big topics while not taking it too seriously, screams the mantra of JVC. We aren’t afraid to buck the norms – keeping live and local radio working for our clients and listeners, providing great results for clients, and continuing to invest in great programming. I’m thrilled for the future of our stations across the country.”
Click to expand...

Bubba Sponge is getting promoted on this station.
 
Sigh, and I thought they were going with true oldies on 660 and Bud 94.1 was moving to 105.5. I love Shannon Burke and fondly remember his days on WTKS, but he has been on Orlando radio twice since the incident and was dropped when the stations changed format. As for Bubba, how many times is he going to be on Orlando radio and fail in this market. What is this the 5th, 6th time? I seriously doubt this format is going to last, especially on a 3500 watt/D 1000 watt/N directional AM station and 250 watt FM translator. They can't compete with Real Radio 104.1
Not to change the subject, but I thought the translator on 94.1 (Bud 94.1) was sold to I-heart and they were going to put WFLF on it. Anyone know what's happening with that?
 
Absolutely agreeing with you, Frank.

Man so many things throwing up ??? marks about this, at once.

I mean, alright, playing off the Florida Man gimmick, which... honestly... has more of a stigma outside the state, but ah, we're in tourist town.... right, so people will see, tune in, listen and .... (lost track of this as a rational thought already).

It's an unusual pairing of hosts to bring back to the table, even for it being Orlando, and honestly each of the hosts will have a different "following" of listeners remaining attached to the shows after a while. That will be a fun chart to study at meetings.

It puts Bubba back on a signal within some reach (although not reachable from his own studios' market in Tampa where's no longer a presence) of a listener or few who might miss that.

Shannon, actually, wasn't that bad (IMHO) in the Atlanta 106.7 show... I actually listened to that one online a fair amount.

Overall, though, honestly... I almost saw this as a stunt ahead of the real launch. Is it serious? Guess it is. But it would have been better kept in the bag of tricks as a "stunt" before real format if you asked me, and I know you didn't. :)

We'll give it listens for sure, just for how long?

Byron
 
FrankF said:
Not to change the subject, but I thought the translator on 94.1 (Bud 94.1) was sold to I-heart and they were going to put WFLF on it. Anyone know what's happening with that?
Click to expand...

Here's a possible answer to my question courtesy of CFL Radio.
http://www.cflradio.net/What's_News.htm

Looks like I-heart's going to use 94.1 as a second translator for 810 WRSO. Bud is still on 94.1 as of today, no word on what's going to happen to that. Perhaps it will be Bud 103.1 HD-2. Or it may just go away and become another place to pick up Florida Man Radio. They are going to need as many ways to pick that up possible if they want to have a chance to get some listeners.
 
FrankF said:
Here's a possible answer to my question courtesy of CFL Radio.
http://www.cflradio.net/What's_News.htm

Looks like I-heart's going to use 94.1 as a second translator for 810 WRSO. Bud is still on 94.1 as of today, no word on what's going to happen to that. Perhaps it will be Bud 103.1 HD-2. Or it may just go away and become another place to pick up Florida Man Radio. They are going to need as many ways to pick that up possible if they want to have a chance to get some listeners.
Click to expand...

They launched the format today at approximately 3:20 pm ET.
 
I highly doubt iHeart is going to use 94.1 to rebroadcast 810.

I don't think they paid $500,000 to dedicate to a Spanish News/Talk station that currently has a 0.1 Share with 10,000 CUME listeners.

They will use it in tandem with the 93.1 translator they are leasing from Carl Tutera to rebroadcast 540.

Ever since they moved from 102.5 to 93.1, their audience has been complaining they can't hear it on FM on the northern part of town due to 93.1 being a directional translator with a massive null to the north.
 
Speaking of 93.1 WFLA I tried here in Altamonte on my CCrane 2E and even that radio can barely get it. At my friend's place in Lockhart I can hear it no problem. So 2 miles is really a big change for this particular station. I just decided to listen to the gators on 540 or tunein. That is the only reason I personally listen to wfla.
 
Now they're (FMR) adding Ed Tyll and an affiliate in Gainesville via JVC's 3000-watt 104.9.

JVC looks serious with this. According to mentions on R-I (credit: https://radioinsight.com/headlines/181550/florida-man-radio-expanding-to-gainesville-adds-ed-tyll/) ... Looks like expansion is in the works for the rest of the state.

So I'm not sure how FMR is doing (at moment) in the Orlando metro on the AM/translator combo, but could/would this format possibly be something to eventually supplant the Wolf at 103.1 here in town?

Wolf or FM Talk on 103.1 FM in Orlando going forward..... ?

Byron
 
byron said:
So I'm not sure how FMR is doing (at moment) in the Orlando metro on the AM/translator combo, but could/would this format possibly be something to eventually supplant the Wolf at 103.1 here in town?

Wolf or FM Talk on 103.1 FM in Orlando going forward..... ?

Byron
Click to expand...

I can only see the overall ratings, but this was WDYZ's first full month in the ratings and they did not show. Hopefully with the next book they will, or are they not subscribing? As for WOTW, I thought they would add Florida Man Radio to 103.1 HD2 (or do a swap with 103.1 HD-3) now that Bud 94.1 no longer exists. It's still on 103.1 HD2 as Bud-FM. This last book shows WOTW HD2 with a 0.2 overall, but the 94.1 translator was still there for most of it, and I'm sure most of Bud's listeners were listening to the translator. We'll see what it gets later on this month.
https://ratings.****************/cgi-bin/rol.exe/arb131
 
Now JVC has brought in Stevie DeMann as Florida director of programming for stations, including FMR and The Wolf in Orlando, and the Ocala/Gainesville market signals.

Press release-wise, they keep things interesting at least.

Byron
 
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