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Heritage Alt KFOG Flips

TheBigA said:
You know the format is in trouble when one of its heritage stations flips. After many staff changes, Cumulus announces it will flip KFOG to a simulcast of all sports KNBR:

https://www.allaccess.com/net-news/archive/story/189048/kfog-san-francisco-to-flip-to-knbr-simulcast
Click to expand...

Well it had to happen at this point though. You had Cumulus go through a series of unrelated flips this year due to the EMF deal where KFOG's former San Jose translator 97.7FM got sold to EMF. KFOG's audience was mid 50?
 
TheBigA said:
You know the format is in trouble when one of its heritage stations flips. After many staff changes, Cumulus announces it will flip KFOG to a simulcast of all sports KNBR:

https://www.allaccess.com/net-news/archive/story/189048/kfog-san-francisco-to-flip-to-knbr-simulcast
Click to expand...

I think we've hit a saturation point with alternative and there's going to be a crash. Matt Maeson's "Cringe" is at an insane 3556 spins according to Mediabase.

This frankly isn't sustainable. KFOG just is the first of what will fall.
 
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