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Kvvf 105.7 y kvvz 100.7 stunting?
- Thread starter e-dawg
- Start date
Yes, a Vicente Fernandez song followed by a J Balvin tune.
Stunting.
Would not be surprised if they bring back the previous Latino Mix flagship, Latin trap is booming in every market these days. From Los Angeles, Dallas, San Antonio, Houston, Phoenix, Sacramento to now San Jose. Chuy Gomez seems to be coming back on 105.7 constantly teasing on twitter.
Probably we might see Entravision flip KSSE to Fuego sooner than later.
Probably we might see Entravision flip KSSE to Fuego sooner than later.
KSSE is a relatively poor signal... it's a Class A. There are already two B's in the reggaeton / rhythmic format in LA, one of them a superior facility on Mt Wilson and the other on Verdugo where KROQ is. Either of them has at least double the population coverage of KSSE.
So, Hot 105.7 / 100.7 is dead? There's a shocker!! (Sarcasm.)
David - weren't you gung ho about the approach where English CHR/Pop was mixed with a couple Spanish language songs a hour? Evidently, that didn't work out too well (even though I seem to recall decent numbers in the South Bay book for a period).
These stations seem to be perennial underachievers, regardless of format. Maybe these stations need to be sold to someone who is more capable of maximizing their value?
David - weren't you gung ho about the approach where English CHR/Pop was mixed with a couple Spanish language songs a hour? Evidently, that didn't work out too well (even though I seem to recall decent numbers in the South Bay book for a period).
These stations seem to be perennial underachievers, regardless of format. Maybe these stations need to be sold to someone who is more capable of maximizing their value?
https://radioinsight.com/headlines/...cisco-stunting-in-preparation-of-monday-flip/
Here is an article on the flip.
Here is an article on the flip.
No, I was not a fan of mostly English music with a few Spanish songs. The audience who wants English CHR has too many choices in most markets.
What I did say is that mixing English and Spanish CHR hits is the norm for CHRs in Latin America, but the blend can change depending on product... it can go from 60% or more Spanish hits to as little as 30% when there is not much product.
Stations that forcefully try to be bilingual generally don't make it... going back to Super Q in Miami in the early 80's. Their problem is being very dependent on Hispanic friendly CHR / Rhythmic product which is not a constant. And they are affected by how rhythmic the local CHR stations are, also. But Hispanic targeted stations that play some English and use English street words in on air talk can be very successful.
This station's main issue is signal, not its format.
I always wondered why 105.7/106.5 had their transmitters so far East. There is the excellent HAAT factor - negative to the East and positive to the west. So you can run 50,000 watts with what's something like 1800 ft elevation, and that gives incredible field strength in San Jose proper. But pretty much the entire East Bay is in the shadow of Mission Peak / Monument / whatever that hill is... They managed to move 106.5 over to where KSJO/KBAY are, but not KVVF. I never looked it up, but I'm guessing there must be some reason they can't take 105.7 there as well.
Dave B.
After listening to KVVF for two hours online, it's quite painfully hard to listen to in just minutes, repeats the same songs and artists back to back. Playing one Nicky Jam following by another Nicky Jam song. Same applies with the other artists, playlist separation rules needs to be worked on.
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https://news.****************/artic...ay-Area-Flips-KVVF-San-Jose-to-Latin-Rhythmic
Now KVVF is Latin Rhythmic format.
Now KVVF is Latin Rhythmic format.
And The Breeze isn’t? Close enough to South Bay.
Unless you have an HD radio, The Breeze is quite scratchy in the South Bay especially south past the 101-85 San Jose area. Some places in South County you're able to get KWAV from the coast. Bay-FM dropping their sparse 90's and early 2k's last year left a big "Classic AC" hole in the Morgan Hill-Gilroy-South San Jose area. (The first incarnation of "Classic hits" Bay FM 2016-2018 felt to me like an AC without 2k's till today)
Or a small mountain town. KVGC in Jackson, up here in the foothills. It's so bad that it's good (he says, ducking for cover).
Dave B.
Second month since the format flipped to Spanish CHR and Latino Mix went from a 2.6 in Sept to a 2.1 in October for the San Jose market.
But in both 18-34 and 18-49 in San Francisco the station is up slightly compared to its average in the prior format iteration. Sales for Spanish language buys come from the SF book predominantly.
Bob Kieve said that they had an outrageously great offer for KARA, which is why they sold it.
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