What time did the show run?
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No news on WCBS and WINS this morning!
- Thread starter wadio
- Start date
What time did the show run?
I posted the press release earlier in this thread. Here it is again:
https://entercom.com/press/press-rel...de-prevention/
...or you could have just answered the question. ;-)
7 to 9 a.m. Sunday.
While this might be throw-away time for FM music stations or AM stations that do infomercials on Sundays, it is still a sacrifice for WINS and WCBS. Both stations often enjoy better ratings on weekend mornings than on weekdays since they are still running their regular format with all the elements, while most other stations are either on autopilot or infomercials. People still need news, weather and traffic, even on a weekend. The news cycle is only repetitive if you heard it earlier.
That said, suicide prevention is important. But as stated above, maybe WCBS should have run it Sunday morning and WINS run it Sunday evening. I believe it ran last year as well on both stations. Was it on WFAN-AM-FM, too? I didn't check.
While this might be throw-away time for FM music stations or AM stations that do infomercials on Sundays, it is still a sacrifice for WINS and WCBS. Both stations often enjoy better ratings on weekend mornings than on weekdays since they are still running their regular format with all the elements, while most other stations are either on autopilot or infomercials. People still need news, weather and traffic, even on a weekend. The news cycle is only repetitive if you heard it earlier.
That said, suicide prevention is important. But as stated above, maybe WCBS should have run it Sunday morning and WINS run it Sunday evening. I believe it ran last year as well on both stations. Was it on WFAN-AM-FM, too? I didn't check.
Thanks!
WINS:
Average Monday to Friday 6 AM to 10 AM: 60,000
Average Saturday 6 AM to 10 AM: 38,000
WCBS
Average Monday to Friday 6 AM to 10 AM: 48,000
Average Saturday 6 AM to 10 AM: 30,000
(5 book average on Adults 18+ to avoid seasonality)
Sunday listening in 6-10 AM is even lower.
I believe you have looked at share, not rating or AQH persons. A higher share of the much lower percentage of people listening to radio on the weekend is still a lot less people.
I agree, and there are several other news stations, one of which is on FM, that aren't owned by Entercom. So the information was available on the radio elsewhere.
If they're owned by Entercom, it was on there at the same time. This was not an optional thing.
I think the important issue here is consistency.
WCBS used to be my news station of choice but since they started adding "paid programming" to their schedule I switched to WINS for news instead.
When I tuned in WINS Sunday morning my first thought was, "Damn, they're doing it too!" I assumed it was an infomercial and turned it off immediately. I'm a casual listener and was not aware of the public service aspect of this.
So, not only was I not exposed to whatever commercials they ran during the hour or so I might have stayed tuned, I would not have been inclined to tune in again next week. Again, I didn't know this was a one-off, it seemed like a permanent "paid program," as Entercom (via WCBS) has trained me to expect.
That's "news" to me! Please name them.
WCBS used to be my news station of choice but since they started adding "paid programming" to their schedule I switched to WINS for news instead.
When I tuned in WINS Sunday morning my first thought was, "Damn, they're doing it too!" I assumed it was an infomercial and turned it off immediately. I'm a casual listener and was not aware of the public service aspect of this.
So, not only was I not exposed to whatever commercials they ran during the hour or so I might have stayed tuned, I would not have been inclined to tune in again next week. Again, I didn't know this was a one-off, it seemed like a permanent "paid program," as Entercom (via WCBS) has trained me to expect.
That's "news" to me! Please name them.
Nonetheless, Entercom believed they had an obligation as a company to make sure as many people as possible heard the special on suicide. That feeling of responsibility outweighed the continuity of programming.
It would not surprise me to see them do occasional special "roadblock" programs on things like opioid abuse, also.
I think their willingness to sacrifice revenue and audience continuity is admirable.
They ran no commercials during the special. It was a public service show.
Also it was a ONE-TIME thing. They will be back to regular programming this Sunday.
How about WNYC-AM & FM? I know they weren't preempted on Sunday.
That's like telling a Z100 listener to switch to WQXR! Yeah, it's a music station but ...
Not really a fair comparison. The demos between are pretty similar. In San Francisco, KCBS and KQED get about the same audience.
But if you really wanted news last Sunday morning, it was there.
Some questions:
- The numbers on Sunday morning are low so how much revenue was lost?
- The numbers on Sunday morning are low so how much actual good did the special do for the relatively few people who heard it?
- Did the "good will" generated by promoting this non-prime-time special outweigh any loss of revenue? Big companies like to appear virtuous. I don't know if that's the case here, and I know nothing about the special, but it strikes me as a possibility.
Maybe the same audience numbers but a very different audience. Most NPR listeners I know listen to nothing but. I suspect the reverse may also be true.
Regardless news was available for those who wanted it. You could also listen to WBZ in Boston.
Let's look at WNYC FM in New York.
Around 30% listen to WLTW. 25% to WNEW. WHTZ gets 20%. CBS FM, WNYL and WKTU get about 18% and WINS and WCBS share each with 12% and 10% of the WNYC FM audience.
WNYC FM has about 5 times the cume of WNYC Am, but it is interesting that the AM shares nearly 30% of its smaller cume with WCBS AM.
Looking at a variety of NPR stations, it appears that listeners to NPR share with other stations just about the same as the average for any other group... about 6 stations detected in an average week.
You're trying to double, or triple-down on this like someone on TV uses a Sharpie(tm) to prove their point with a (badly) modified weather map. After a while, it just appears like flailing for no useful purpose. Just a simple: 'Oh yes, I guess I missed all the promotion of a PUBLIC SERVICE PROGRAM on SUNDAY MORNING, would have sufficed.' We all miss things from time to time. It happens.
That, and for someone who 'stopped listening to all Entercom stations', you sure seem upset that after turning on the radio, they weren't playing what you wanted.
Radio does the huge, overwhelming majority of its business Monday to Sunday 6 AM to 7 PM. That entire time span is radio's "prime time".
Nights and weekends are often bonused to get on a buy, or sold at low rates.
The station likely lost zero dollars for the two hour special; they likely scheduled the Sunday inventory in all the other hours of the day.
Those Sunday morning numbers are not "so low". They are just much lower than the same daypart numbers on weekdays. They are actually quite large numbers for the market. For example, WINS' Sunday morning numbers would make it about 7th in Monday to Friday morning drive, instead of 3rd which it actually has in the daypart.
Why the personal attacks, and why the political reference? It's possible to have an intelligent, rational discussion without either.
Nobody is personally attacking you, nor “Trolling” you.
Besides the industry professionals here that have made several attempts to explain the use and placing of Public Service, or Community Outreach Programming, let alone others who pointed out that the program in question WAS scheduled by Entercom to broadcast on all their stations, you persist by heaping on your uninformed rationale for why a company shouldn’t run this sort of programming when YOU wanted to listen to the news.
When you’ve lost the argument because you made some wrong assumptions, flailing around trying to find some glimmer of gotcha, doesn’t help your argument, nor would be considered debate.
Besides the industry professionals here that have made several attempts to explain the use and placing of Public Service, or Community Outreach Programming, let alone others who pointed out that the program in question WAS scheduled by Entercom to broadcast on all their stations, you persist by heaping on your uninformed rationale for why a company shouldn’t run this sort of programming when YOU wanted to listen to the news.
When you’ve lost the argument because you made some wrong assumptions, flailing around trying to find some glimmer of gotcha, doesn’t help your argument, nor would be considered debate.
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