I listen to 1010 WINS on Radio.com.The past 2 days when they go to a break,the first few seconds of the local ad plays,then the streaming ad comes on .Then going back to the Live it's a few seconds late. Can't this be fixed?
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1010 WINS Live vs. streaming
- Thread starter Fred Ziffel
- Start date
Its an broadcasting industry wide thing. Iheart and Entercom would cover up the local ads for national ads on their apps/browser because of how the advertising contracts were handled. Some ads are geo targeted for the local area. I know whenever Entercom and Iheart airs ads on apps the local ads gets covered up with promotions for app only podcast shows and national ads.
Newson app does the same thing they cover up local ads on the local newscasts for national ads on the TV side.
Commercials on OTA and streaming are different. I would listen to WBBM online and compare it with the skywave signal received here in suburban West Houston and the commercials are completely different.
Even the commercials on the Texans game on KILT-FM/HD-1 and KILT (AM)--which simulcasts on the sister FM HD-2 channel at lower fidelity than the game on FM/HD-1--are completely different from each other.
Even the commercials on the Texans game on KILT-FM/HD-1 and KILT (AM)--which simulcasts on the sister FM HD-2 channel at lower fidelity than the game on FM/HD-1--are completely different from each other.
They should hire the person from Iheart. Their transitions from programming to internet ads back to programming are flawless.
There are a lot of factors involved. Generally, stations don't run the analog signal commercials on the streams when they have spots done by AFTRA talent and the client has specified "no streaming". In this case, it's easier to sell the stream separately.
The reason behind this is that AFTRA requires additional payment, and advertisers don't want to incur those fees.
How much revenue is in streaming inventory?
I'm pretty sure this has only been out of sync this week.It's probobly only about 3 or 4 seconds off.
I remember once I was listening The Clark Howard Show on the stream of WICC 600 out of Bridgeport, then owned by Cumulus. The show went into its commercial break at around :18 past the hour and did not come back until the first segment of the show after the bottom of the hour. I can pick up WICC over-the-air where I live albeit very staticy, but listenable and I checked and they had gone back to The Clark Howard Show before :25 after the hour.
Usually barely enough to cover the streaming expenses. As David said; covering the local broadcast spots on a stream are done using spots designated or approved for streaming, PSA's, etc. Even after several years of covering local spots, I don't think traditional radio has found the magic bullet where advertising streaming revenue is even close to OTA radio.
Hard to imagine that it ever will be. Even if the stream listeners someday approach OTA listeners in raw numbers, too many of them will be out of market -- in some cases, WAY out of market -- for the streamed ads to be of much value.
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