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Radio.com & TuneIn Added To Apple Music & Siri

https://radioinsight.com/headlines/180690/radio-com-tunein-added-to-apple-music-siri/

Apple Music to carry content from Entercom and Tunein for IOS 13.

Entercom, the #1 creator of live, original, local audio content, today announced a collaboration with Apple to integrate its robust portfolio of leading news, sports and music stations into the Apple iOS13 software, launched today as part of Apple’s latest technology update.

“Today marks an exciting new day in audio,” said David Field, Chairman, President and Chief Executive Officer, Entercom. “We are delighted to partner with Apple to provide listeners with enhanced access to our lineup of many of the country’s leading radio brands and personalities and other rich audio content. By integrating radio directly into their latest technology, Apple sends a clear message about the importance of local radio, the country’s number one reach medium.”

All Apple platforms, including iOS, macOS, tvOS, Windows, watchOS, CarPlay and HomePod will feature direct access to RADIO.COM stations via Siri and Apple Music beginning today.
 
This is a huge change of policy for Apple. Up til now, it has been the policy of the company to ignore traditional media or anything outside of the Apple system. The company ran a number of curated radio stations out of their headquarters in Cupertino, and inherited a number of curated music channels when they bought Beats. But none of them had any impact in the music business, and consumers found their own playlists far preferable to Apple curated lists. Now, for the first time, the company will carry curated content from a radio company. It's a blow to the idea of Apple as a content creation company.
 
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