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would the WOW factor work in this market

The audiences were “abandoned” because they weren’t sellable on FM, and no one (in any sellable number or demographic for a mainstream format) was listening to AM for music then, and not now.

This isn’t that hard a concept.

The breeze may scoop up some of that audience alongside the audience they can monetize. But no one is going to rely on that older contingent. It’s just business.
 
The format is on the air in Phoenix. Check that forum. The station is KOAI, which is geoblocked for me but another poster in Houston is hearing it fine. You can see the playlist either way. It's heavy on rock and pop hits of the '60s and '70s with, bizarrely, country tracks from this millennium mixed in. Last few songs played: Air Supply "Even the Nights are Better," Donovan "Sunshine Superman," Earth Wind & Fire "September," Gerry & the Pacemakers "Ferry Cross the Mersey," Edgar Winter "Frankenstein," America "Sister Golden Hair," Cream "Sunshine of Your Love," Elvis "Burning Love," Kenny Chesney "There Goes My Life," Beach Boys "I Get Around," Kenny Loggins "I'm Alright," Flock of Seagulls "I Ran," and so on.
 
Not entirely, some tunes I just heard that the Breeze doesn't touch, I get around - Beach Boys, From the beginning - ELP, Burning love - the King, Ferry cross the Mercy - G + Pacemakers, I ran - Seagulls, Sunshine of your love - Cream, Mercy Mercy Me - Gaye, There goes my life - Kenney Chestney, While my guitar gently weeps Beatles, Hunter Prey - Marveletts, Walk on By - Warwick, Sunshine Superman - Donovon, Ruby Tuesday - Stones, Lola - Kinks, Because - DC5, mostly stuff you heard a billion times but not bad to hear again. Not a WPON, KFXM, WMID, KYA or WKCE but a good start so far.
 
TheBigA said:
Such as "This Kiss" by Faith Hill, There Goes My Life by Kenny Chesney, and I Run To You by Lady Antebellum.

More like "HUH?" than "wow."
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The country songs he's programming seem at least a decade too recent to have much 55+ appeal. A lot of Boomers started listening to country music in the late '80s when grunge and rap started to go mainstream and push onto CHR and rock format playlists. I could see things like Mary Chapin Carpenter's "Passionate Kisses" or Garth Brooks' "Calling Baton Rouge" working well in this format, lots of Garth, even the Faith Hill song, but not Chesney, Lady A and Keith Urban. But if Sebastian was working in country radio in the early part of this millennium as you say, that explains a lot. To me, something's gotta go -- either the classic rock supertracks like "Sunshine of Your Love" or the way-too-contemporary country.
 
CTListener said:
The country songs he's programming seem at least a decade too recent to have much 55+ appeal. A lot of Boomers started listening to country music in the late '80s when grunge and rap started to go mainstream and push onto CHR and rock format playlists.
Click to expand...

Just played: Kid Rock's "All Summer Long" I bet that one turned a few heads.
 
kevtronics said:
How is this any different than Jack/Bob/Ben/etc. Variety Hits stations, except including more '60s and Country?
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The biggest difference is that the Jack and copycat stations are targeting 35-54, but this one is purposely targeting boomers, who are nearly all outside that demo.
 
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