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WECK 4.6 Third Phase Summer

B

Buddy Shula

Guest
That's right- that is raw quarter hours 12 plus:

Blk 11.5
BEN 9.6
YRK 8.8
GRF 7.2
HTT 5.7
GR 4.9
KISS 4.7
WECK 4.6
JOY 96 3.8
STAR 102 3.7
WWWS 2.6
WBUF 2.5
WBFO 2.4
EDGE 2.2
WNED 1.2
WLKK 1.1

That is what the RAW DATA says.....not weighted! These are the real numbers. On to a 5 share!
 
Buddy Shula said:
That's right- that is raw quarter hours 12 plus:

Blk 11.5
BEN 9.6
YRK 8.8
GRF 7.2
HTT 5.7
GR 4.9
KISS 4.7
WECK 4.6
JOY 96 3.8
STAR 102 3.7
WWWS 2.6
WBUF 2.5
WBFO 2.4
EDGE 2.2
WNED 1.2
WLKK 1.1

That is what the RAW DATA says.....not weighted! These are the real numbers. On to a 5 share!
Click to expand...

I think I just saw a goat fly by my window.
 
Buddy Shula said:
That's right- that is raw quarter hours 12 plus:

Blk 11.5
BEN 9.6
YRK 8.8
GRF 7.2
HTT 5.7
GR 4.9
KISS 4.7
WECK 4.6
JOY 96 3.8
STAR 102 3.7
WWWS 2.6
WBUF 2.5
WBFO 2.4
EDGE 2.2
WNED 1.2
WLKK 1.1

That is what the RAW DATA says.....not weighted! These are the real numbers. On to a 5 share!
Click to expand...

There are no phases in CDM, and Buffalo is now a CDM market. There are only books... full books, every month covering the last three 28 day periods.

There is no Summer book. No Spring, Fall or Winter, either. There are 12 books a year in Buffalo, named after the approximate month that measurement concludes.

What, exactly, is this data?
 
DavidEduardo said:


Goats are well known for eating diaries, you know.
Click to expand...


Maybe if the BS really begins to get flung here, we'll see a cow fly by (channeling my inner Twister movie fandom)
 
Buddy Shula said:
Dave, This is Phase 3 Summer 2019 weeks 9-12

The "September" book comes out Monday. I will have that info.

View attachment 1330
Click to expand...

That's something I was not aware of, as I only have two diary markets to look at now. I'm not going to bother our Nielsen rep with a call so maybe you can tell me why they still use the season names when it appears that all the data is now based on rolling 84-day weighted releases named after months?
 
Phase 3 Raw Summer Sewage? The September Book comes out next week. If it doesn't match this unauthorized data posted by BS, then it's just more BS...
 
tbolt909 said:
Phase 3 Raw Summer Sewage? The September Book comes out next week. If it doesn't match this unauthorized data posted by BS, then it's just more BS...
Click to expand...

You clearly are a jealous person. I posted and ATTACHED the ACTUAL Neilson Trend that came out TODAY. I posted this above. If you can open the attachment you will see the UNWEIGHTED quarter hours. This is the raw data. When the September book comes out Monday, you will likely see WECK at about a 3.5, only because of the weighting. Unauthorized data???? I am a freaking Neilson subscriber every month! It's authorized! TBolt, you obviously have no idea what the Neilson methodology means. You make stupid, petty, comments, because that is all you know how to do. Your jealousy could not be more obvious.

I want everyone to remember , WECK is a locally owned 1KW AM. We are beating 50,000 watt FM's backed by Wall Street. It's pretty incredible. Plus, the fun has just started, as you will find out in Q1.

Tbolt, you are washed up rocker who is going no where....who knows nothing..who has nothing........get a life, and when you are ready to have a talk with a successful business person and broadcaster, let me know.

Powers that be (Frank and Dave), KICK this stupid **** off this board. He contributes nothing. You kick me off, and I provide real info, but you let this ******* just pontificate and lend his ridiculous comments that benefit no one.

Meanwhile, WECK will keep kicking radio ass.
 
Continuous Diary Measurement

https://www.nielsen.com/us/en/press...urement-launches-in-46-nielsen-audio-markets/
Click to expand...

According to the official Nielsen press release, month-to-month reports and "three month" cumulative reports are weighted. Buffalo, and markets named in the Nielsen press release get 12 - one month (month-to-month) books. There is no longer a need to break out the monthly performance using the extrapolation formula, as was the case with trends. Each month is now an actual stand alone book.

Persons 12+ is a beauty contest. The money is in the station's salable demo. If you're targeting 55+ and the numbers look good, mazel tov! Most stations in Buffalo trade on Persons/Men/Women 25-54 or some variant within that broad-based demo, such as 18-49; 25-49. Actually, these days, most stations in Buffalo trade on delivering results for each client using a number of solutions. "How can we help get more customers through your doors?" Over-the-air is just one arrow in the quiver.
 
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Element9 said:
Continuous Diary Measurement

According to the official Nielsen press release, month-to-month reports and "three month" cumulative reports are weighted. Buffalo, and markets named in the Nielsen press release get 12 - one month (month-to-month) books. There is no longer a need to break out the monthly performance using the extrapolation formula, as was the case with trends. Each month is now an actual stand alone book.

Persons 12+ is a beauty contest. The money is in the station's salable demo. If you're targeting 55+ and the numbers look good, mazel tov! Most stations in Buffalo trade on Persons/Men/Women 25-54 or some variant within that broad-based demo, such as 18-49; 25-49. Actually, these days, most stations in Buffalo trade on delivering results for each client using a number of solutions. "How can we help get more customers through your doors?" Over-the-air is just one arrow in the quiver.
Click to expand...

You are confusing "monthly reporting" with month-to-month.

There are no trends, because each "monthly" report is actually a rolling average of the last three four-week periods. Each month, Nielsen issues a report named after the last measured month, but which is based on the data from three "months". So the "month to month" reports are actually "three month cumulative reports"

There are no monthly estimates for single 4-week periods.

Previously we had quarterly books (weighted) and 8 trend reports (unweighted). The trends were made up of two months from one quarter and one from the other, which is why they were not weighted. }

From Nielsen:

"Multi-Book Averaging in Continuous Diary Measurement
Users should include only non-overlapping surveys for multi-book averages in the Continuous Diary Measurement markets. The overlapping reports of May/June/July and June/July/August both include the months of June and July while May and August are unique to each survey period. Therefore, an average of these overlapping surveys would over-represent June and July and under-represent May and August."

In other words, the September book is actually July, August and September. The October book will be August, September and October. There are no "trends" or single month reports except via mathematical (and unweighted) calculation.

More:

Nielsen is transforming the measurement of the 46 four book markets measured with the Audio Diary from
a quarterly view to monthly reporting. This transformation will allow clients to react more quickly to
marketplace changes. With Continuous Diary Measurement each report will be based on a three month period and it will be released each month. Each report will add the newest month and drop the oldest month. For example, the first new
monthly currency report will be the May-June-July 2019 report released in August and the next report will be
June-July-August released in September.

And more:

Monthly Reporting
● 12 reports a year instead of 4 in the markets currently measured 4x per year starting in mid-2019
● Monthly currency data based on a 3 month rolling sample
● The first new Continuous Diary Measurement survey will be May-June-July 2019 released in August
 
Buddy Shula said:
Weighted, it will be 3.5 Just a hunch
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So your "Raw" data is NOT the real number. Your list includes JOY 96 (a station that no longer exists). Does Nielsen allow subscribers to "sell" based on raw data or do they recommend the "Real Book"?

Trends were never "currency" anyway. It was the quarterly books. Now, it's the monthly book(comprising 3 months). BS continues to personally attack anyone who doesn't lavish him with praise...
 
Looks to me like a lot more old people fill out books than young people. I'll wait for the weighted numbers. With that said, one household can have an inordinate amount of influence on a market the size of Buffalo these days. Let's see where things go over time. That's the real test. Let's remember - this is still largely a summer book.
 
Interesting to see the substantial disparity in understanding and interpretation of relatively simple statistical data... let alone the root technique of sampling. 'we've got a 4.6... but it'll actually be a 3.5... but we're essentially going toward a 5.' It apparently breeds a self-labeled "successful businessperson" to call people names. Nice.
 
SirRoxalot said:
Looks to me like a lot more old people fill out books than young people. I'll wait for the weighted numbers. With that said, one household can have an inordinate amount of influence on a market the size of Buffalo these days. Let's see where things go over time. That's the real test. Let's remember - this is still largely a summer book.
Click to expand...

The PPM is household based. All members must participate or nobody does. In the diary, each participant is separate, and if some household members return diaries and others don’t it is ok..

Nielsen knows the participation and return rates, so they oversample groups that return fewer diaries. The sample only requires minimal weighting on the broader demos.

And keep in mind that oversampled demos (age, gender, income, ethnicity, geography) are weighted down.
 
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tbolt909 said:
So your "Raw" data is NOT the real number. Your list includes JOY 96 (a station that no longer exists). Does Nielsen allow subscribers to "sell" based on raw data or do they recommend the "Real Book"?

Trends were never "currency" anyway.
Click to expand...

The terms of use in the DOM* book do not allow selling or publication based on trends or raw data.

* DOM = description of methodology. See https://www.americanradiohistory.com/Archive-Arbitron/DoM/DOM-2019-Summer.pdf for the latest issue of the "Purple Book".
 
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