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Question about ratings

C

CassChopper96

It dosent really happen to the Philadelphia ratings board. However in smaller markets such as Allentown half the radio stations say N/A on the ratings board do the owners of stations like WLEV and WCTO even know what the ratings for those stations are on a month to month basis

https://ratings.****************/content/arb145
 
CassChopper96 said:
It dosent really happen to the Philadelphia ratings board. However in smaller markets such as Allentown half the radio stations say N/A on the ratings board do the owners of stations like WLEV and WCTO even know what the ratings for those stations are on a month to month basis

https://ratings.****************/content/arb145
Click to expand...

I'd say they didn't have enough listeners during those books to show up. That feels like an acceptable answer when looking at stations that had less than a 1-share when they did show up. But I'm not sure WTH is going on with stations like WCTO (from 10.3 to N/A) and WLEV (4.8 to N/A).

Also curious: Radio Online has Allentown-Bethlehem as market #71 while AllAccess has them as market #73!
 
Miguelito said:


I'd say they didn't have enough listeners during those books to show up. That feels like an acceptable answer when looking at stations that had less than a 1-share when they did show up. But I'm not sure WTH is going on with stations like WCTO (from 10.3 to N/A) and WLEV (4.8 to N/A).

Also curious: Radio Online has Allentown-Bethlehem as market #71 while AllAccess has them as market #73!
Click to expand...

They are not subscribed.
 
WLEV and WCTO I think are good performers in the Allentown I may be wrong area so that’s kind of weird. I wonder how do WLEV WCTO and WODE do in terms of billing
 
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atthestars said:
Is that normal, for groups to drop certain stations in their cluster from subscribing? WODE, WWYY, and WEEX all still appear for Cumulus, but not WCTO or WLEV
Click to expand...


I don't know if there is a change in policy at Nielsen. Previously, it was "all or nothing" in that you could not opt in or out on single stations in a cluster.
 
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