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Chris Stigall - Mornings 6-9 on 990 WNTP
- Thread starter Radio Wreck
- Start date
Ummmm, ok. Good luck with that.
WNTP (and WFIL) haven't subscribed to the ratings in a while. They've always ran behind WPHT when they did subscribe and were visible. Does anyone know how they're doing recently?
Shocking, just shocking, that a company that purports to value the sanctity of life sees no problem with a drunk driver who puts countless other lives at risk. https://patch.com/pennsylvania/te/radio-host-charged-dui-tredyffrin-apologizes-report
Again, that's the weird thing with Nielsen recently. Do those AC stations subscribe to the Philly book, and that's why they show up, but Salem doesn't?
Same weirdness in Allentown, where a couple of Cumulus stations showed up in the recent ratings, but a couple of Cumulus stations didn't.
Sounds like he served his sentence and apologized. Not going to be an issue for fair-minded people.
I’m a fair minded person. Also the friend of someone who will live the remainder of his days unable to walk, in lifelong pain, unable to work yet still caught in the government red tape of trying to prove that, and unable to have childreN of his own, because someone chose to do exactly that. So I tend not to give a pass to empty, hollow, hypocritical pseudo-apologies. And I see nothing unfair about that.
His apology sounded genuine. His future behavior will determine whether that's true or not. Most people learn after the first DUI and change their behavior accordingly. Sadly, many others don't. Some never do. Hopefully, Chris is in the first category.
For someone who never accepted anyone else's remorse/apologies...wait, let me correct that, never accepted those from anyone with differing viewpoints....his apology reeks of hypocrisy.
NewsTalk 990 Now 990 The Answer
With Chris Stigall's debut this morning, WNTP has adopted Salem's News-Talk format branding "The Answer." Most of Salem's other news/talkers shifted to "The Answer" a few years back, but 990 stuck with "NewsTalk." Stigall's debut in the 6 to 9AM slot displaces Salem's Hugh Hewitt, who moves to 11AM to 1PM and loses an hour of his show clearance. Mike Gallagher and Dennis Prager also get trimmed by an hour to two hours each.
With Chris Stigall's debut this morning, WNTP has adopted Salem's News-Talk format branding "The Answer." Most of Salem's other news/talkers shifted to "The Answer" a few years back, but 990 stuck with "NewsTalk." Stigall's debut in the 6 to 9AM slot displaces Salem's Hugh Hewitt, who moves to 11AM to 1PM and loses an hour of his show clearance. Mike Gallagher and Dennis Prager also get trimmed by an hour to two hours each.
Competition is a beautiful thing, not just in radio, but in everything. Conservative Talk listeners will get to choose between two excellent local shows, each with its own distinct sound. Chris Stigall is the more polished broadcaster, highly likable, and a fantastic interviewer with comedic experience. Rich Zeoli had an amazing raw talent when he began. Fortunately WPHT's several programmers over the years have allowed him to hone his skills and now he leads what's one of the funniest, most entertaining ensemble shows the market's had in a long while. Regardless, the winner here is the listener.
It's my understanding Nielsen won't list public numbers, even 12+, for stations that don't subscribe. Even if WNTP did buy the book, the station's rating would not necessarily be an indicator of its success- at least in the context of some of the posts above. High individual station ratings are not the goal of Salem's business model for its N/T stations. Revenue is a bit off for the year, but that was expected considering it's an odd-numbered year and big political buys are far fewer. Expect next year to be a different story, particularly if there are contested Republican primaries.
Salem's "The Answer" model generally seems to be a local morning show, followed by clearance of most of its network shows. If local management teams are allowed any autonomy, I would think at least some consideration would have had to have been given to having Stigall here doing afternoons instead. My guess is either Salem wants uniformity with its Answer stations, or, the determination was that morning local spot revenue potential was higher despite the fact that WPHT no longer has a PM drive show of its own.
Since it was brought up, Atlantic City showing up on a Philly 12+ list isn't a big deal. If a PPM panelist lives in southern Gloucester County (Phila. metro) and for whatever reason regularly drives just 15-30 minutes southeast, most big Atlantic City FMs will likely stop on his or her seek in the car.
George Brusstar
It's my understanding Nielsen won't list public numbers, even 12+, for stations that don't subscribe. Even if WNTP did buy the book, the station's rating would not necessarily be an indicator of its success- at least in the context of some of the posts above. High individual station ratings are not the goal of Salem's business model for its N/T stations. Revenue is a bit off for the year, but that was expected considering it's an odd-numbered year and big political buys are far fewer. Expect next year to be a different story, particularly if there are contested Republican primaries.
Salem's "The Answer" model generally seems to be a local morning show, followed by clearance of most of its network shows. If local management teams are allowed any autonomy, I would think at least some consideration would have had to have been given to having Stigall here doing afternoons instead. My guess is either Salem wants uniformity with its Answer stations, or, the determination was that morning local spot revenue potential was higher despite the fact that WPHT no longer has a PM drive show of its own.
Since it was brought up, Atlantic City showing up on a Philly 12+ list isn't a big deal. If a PPM panelist lives in southern Gloucester County (Phila. metro) and for whatever reason regularly drives just 15-30 minutes southeast, most big Atlantic City FMs will likely stop on his or her seek in the car.
George Brusstar
I also thought that 990 may have considered placing the Stigall show in the afternoon as the only live and local show in town. Why would they want to split an already diminishing audience? But in addition to the two possibilities mentioned above, perhaps the night time signal may be the issue. We're going into winter and soon the station will kick down into night time power during afternoon drive time. I realize that when the show starts at 6 AM the station is still on reduced power but during November it goes to full power at 6:45 AM which still leaves plenty of AM drive time at 50,000 watts.
Just spitballing, but perhaps afternoons are —mostly— sacrosanct with the relatively new afternoon national show. There may some fiddling with the times, but among the stations with a local program, for the most part, do any air it entirely out of its time period?
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