its ratings while not bad is on the lower end of the Beasely Boston stations do you think Beasely might try something to not compete directly with WZLX
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is wbos in trouble
- Thread starter CassChopper96
- Start date
I think a sale to EMF might be more likely.
Beasley has been very patient with the struggles at WBEN-FM.
WBEN-FM now looks like a decent performing station to me IMO. its ratings really do fluctuate a lot. I think the station is okay unless they sink into WODS level
Beasley has something to compete with WZLX, and it is WROR, and it is doing quite well.
Why would they siphon people away from WROR in an attempt to grab som ZLX listeners?
Yes, let's ignore the demographics of Boston to continue appealing to aging Caucasian baby boomers that aren't listening.
MassMusicMan
Banned
Because it's working?
ROR--Classic hits (and yes we know ZLX used that slogan for years)
ZLX--Classic rock
BOS--Classic rock
From WBOS' Recently played
Motley Crue
Metallica
Foo Fighters
Ratt
ACDC
Pearl Jam
Warrant
Ozzy Osbourne
Blind Melon
I'm not sure those artists appear on WROR. Beasley has classic hits fans with WROR and for those who like to rock, they salute you with WBOS...a "me too" move (going after WZLX).
So they're not necessarily siphoning off listeners from their own WROR. They're competing with iHeart..just as iHeart did a "me too" by taking 101.7 country to compete with
WKLB which was doing quite well.
Some WBOS artists may also be on WROR admittedly
Billy Idol
Tom Petty
Aerosmith
Queen
Aging baby boomers that aren't listening? So far enough of them are to justify the formats being on. And both stations may have quite a few Generation X listeners.
Kasasa.com: "As of 2019, the breakdown by age looks like this: Baby Boomers: Baby boomers were born between 1944 and 1964. They're current between 55-75 years old (76 million in U.S.) Gen X: Gen X was born between 1965 - 1979 and are currently between 40-54 years old"
More GenXers may be listening to 92.9, 100.7 and 105.7, among other stations, than you may think. I myself am in the very tail end of Baby Boomers (born in 62)
ZLX--Classic rock
BOS--Classic rock
From WBOS' Recently played
Motley Crue
Metallica
Foo Fighters
Ratt
ACDC
Pearl Jam
Warrant
Ozzy Osbourne
Blind Melon
I'm not sure those artists appear on WROR. Beasley has classic hits fans with WROR and for those who like to rock, they salute you with WBOS...a "me too" move (going after WZLX).
So they're not necessarily siphoning off listeners from their own WROR. They're competing with iHeart..just as iHeart did a "me too" by taking 101.7 country to compete with
WKLB which was doing quite well.
Some WBOS artists may also be on WROR admittedly
Billy Idol
Tom Petty
Aerosmith
Queen
Aging baby boomers that aren't listening? So far enough of them are to justify the formats being on. And both stations may have quite a few Generation X listeners.
Kasasa.com: "As of 2019, the breakdown by age looks like this: Baby Boomers: Baby boomers were born between 1944 and 1964. They're current between 55-75 years old (76 million in U.S.) Gen X: Gen X was born between 1965 - 1979 and are currently between 40-54 years old"
More GenXers may be listening to 92.9, 100.7 and 105.7, among other stations, than you may think. I myself am in the very tail end of Baby Boomers (born in 62)
From August:
https://www.bizjournals.com/boston/...gs-you-need-to-know-today-and-a-changeup.html
>>as of last Thursday, the 12th ranked local station by market share (WBOS claimed about 3 percent of radio listenership in March) started mixing Bon Jovi and The Rolling Stones in with its Nirvana and Soundgarden.
I found the switch interesting on a couple of levels. As a middle-income Gen X male from upstate New York — where you can’t go 10 minutes without hearing Bob Seeger on the radio — I am the exact demographic at which this format is aimed. Yet I can’t help but wonder why the world needs another radio station built around outdated, testosterone-driven rock from the 80’s, even if that music is interspersed with the more musically interesting and introspective 90's grunge.
(Answer: they're going after ZLX for GenXers and Baby Boomers...does the world, or Boston, need another station like that? They're willing to take the risk. ("There are already a lot of rock and roll stations in Cincinnatti!"--"Well, why do you think that is?...
Rock and roll is where the money is."--Andy Travis, first episode of "WKRP")
The article also mentions Clark Smidt saying perhaps another station can pick up the alternative listeners with a flip of their own.
>>While 92.5 The River and WODS 103.3 might be tempted to move into that space, Smidt sees the biggest opportunity for WAAF — if it wanted to make a change.
https://www.bizjournals.com/boston/...gs-you-need-to-know-today-and-a-changeup.html
>>as of last Thursday, the 12th ranked local station by market share (WBOS claimed about 3 percent of radio listenership in March) started mixing Bon Jovi and The Rolling Stones in with its Nirvana and Soundgarden.
I found the switch interesting on a couple of levels. As a middle-income Gen X male from upstate New York — where you can’t go 10 minutes without hearing Bob Seeger on the radio — I am the exact demographic at which this format is aimed. Yet I can’t help but wonder why the world needs another radio station built around outdated, testosterone-driven rock from the 80’s, even if that music is interspersed with the more musically interesting and introspective 90's grunge.
(Answer: they're going after ZLX for GenXers and Baby Boomers...does the world, or Boston, need another station like that? They're willing to take the risk. ("There are already a lot of rock and roll stations in Cincinnatti!"--"Well, why do you think that is?...
Rock and roll is where the money is."--Andy Travis, first episode of "WKRP")
The article also mentions Clark Smidt saying perhaps another station can pick up the alternative listeners with a flip of their own.
>>While 92.5 The River and WODS 103.3 might be tempted to move into that space, Smidt sees the biggest opportunity for WAAF — if it wanted to make a change.
WBOS effectively killed my idea for a straight forward a Rock & Roll Top 40 type format. The 3 other stations still do not fit what actual Top 40 sounded like back then (Think of WHTT and WZOU). But other 3 play just enough Pop 80's and Hard Rock on WBOS to ward off any chance of that happening at all. I personally think of the latter for the MTV generation instead.
And BTW, Back To The 80's Saturday Night fits the very closest of what I envision what an all 80's station should sound like.
And BTW, Back To The 80's Saturday Night fits the very closest of what I envision what an all 80's station should sound like.
That is an inaccurate definition of Boomers.
The general definition is "anyone born after the end of WW II up to the a) early 60's or b) Kennedy assassination or c) British invasion.
More specifically, I've always seen it as being January 1 of 1946 to December 31 of 1963 (or, sometimes, 1964).
The whole concept was based on the return of the troops, the security of the war being over and the huge surge in birthrates 9 months after the German's lost and surrendered. This was further enhanced when the Japanese surrendered later in 1945.
As I was born 5 days into the Boomer generation and as a researcher and amateur demographer, I have payed a lot of attention to the definitions of generations, population trends and the like. I can't figure out why the site you cite (which is a bank / lender, not a demographic website) would think the Boomer generation began in the very middle of the greatest conflict of the century.
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