It's been a couple of weeks and nobody's mentioned that Kiss is replacing Ryan Seacrest with a local voice. Noah Maciejewski, a Fredonia grad who hosted weekends on Kiss and Alt Buffalo will be taking over from 10 AM to 2 PM on Nov. 4th. With his addition the average age of a full-time Kiss jock might actually be under 50...
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Seacrest Out
- Thread starter SirRoxalot
- Start date
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Buddy Shula
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Total cost cutting with fees and barter. Mid Days was never KISS biggest day-part
So the kid gets a break doing middays in a format that totally fits his personal demo. Bravo! I hope he knocks it out of the park and makes his mark. Posters bitch about syndicated programming but then when a company goes live and local (even if the kid voice tracks and even if it's cost cutting), it's still a point of contention. But the line about the average age of the staff now being under 50 is funny--- and true.
It's interesting to me that Entercom has been eliminating live hosts from middays at a lot of their stations, including Star in Buffalo. But they haven't replaced any of them, as far as I can see, with syndication. Now we have an example where they're eliminating syndication n and replacing it with local talent. As others have said, there is a cost to running syndication. Why should Entercom share its revenues with iHeart? What's in it for them? Nothing. By dropping Seacrest, they get to keep all the revenues for themselves.
My only question is if they'll continue to run American Top 40 on weekends. My guess is yes.
My only question is if they'll continue to run American Top 40 on weekends. My guess is yes.
You don't understand: The cost IS the barter, and the barter is the cost.
So the listeners sit through 12 minutes of commercials, but only a half of them go into Entercom's pockets. Why split revenues with the competition?
And the hidden cost of barter is having a third party controlling your inventory and, thus, your rates.
Any national sales manager can tell lots of stories about agencies saying, "I won't buy you at that rate as I can get you for half that through a syndication buy" when the station carries barter shows.
i do understand.. ive been in radio 16 years.
i worked for a station that ran seacreast and we never ran 12 minutes of commercials for him or even 6 in one break
And a third party that is pushing their own podcasts and digital agenda on your air.
I hope the young man does well. As for Entercom, their cost for the jock - including benefits - is likely less than the revenue from one spot per hour. As pointed out above, barter is a cost. Anything that puts a local, live body on the air is good for the medium as radio fights to maintain relevance vs. music streaming services.
Not a factor in the decision.
On one hand, Entercom terminated the long time midday host at STAR. Was it his job performance, bad ratings or just cost cutting? The latter is likely the reason. Live and Local was not a factor. In the case of Seacrest, it's more cost cutting. The new guy will likely voice track middays and is probably only part time...
There's big hopes for you then in year 17, because you'll start that one knowing that when someone speaks of the number of syndie commercial minutes, they are referring to the amount per hour, not per break.
I'm pretty sure my station didnt run 16 minutes per hour of barter spots when we ran seacrest, mario lopez or john tesh.. i wanna say it was maybe 2 to 3 minutes an hour? But this was 5 years ago.. it certainly wasnt 16 though
Three minutes per hour is still a lot more than it costs for a jock if you can sell those spots. It might be a tougher sell at night or overnights and at some times of the year (first quarter) but overall it should pay to keep the money local.
i d ont disagree but sometimes a station just doesnt have the cash on hand/billing to pay that cash...... lets assume $20 an hour times 5 hours a day x 4 weeks x 12 months.... accounting for holidays and other variables.. youre looking at $20,000 grand for a part time talent.. and for stations like mine in a small town, $20,000 is one entire month of billing. We actually dont run any syndicated content during the weekdays but for a station who doesnt have alot of tech help and doesnt wanna deal with an outside voicetracker, john tesh or ryan seacrest are names everyone knows abd the programs auto download to your automation
I'd love to know about any station that sells anything at all in overnights. Most stations bill $0 in that period, so barter is an option. However, the principal bartered overnight shows take some daytime inventory for the deal.
And few stations bill significantly after 7 PM. Those are mostly bonus spots you hear if you hear any at all.
I'm guessing that your radio background does not include any sales experience.
Web person may have been riffed during the last purge. Then again, what does it take to take down a page? Couple of tags, half a line of code and poof! Vapor.
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