Are there any CHRs nationally (aside from KBKS, WHYA, KFRH and KREV) that are particularly aggressive in how often they spin new adds, how quickly they add songs to power rotation, and/or how quickly songs descend into recurrent and gold categories? In an age where CHRs are becoming more and more conservative and recurrent heavy, I’d be surprised if there are any other large market (1-50) examples.
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Most musically aggressive CHRs?
- Thread starter Tomgsinger
- Start date
Stations in big markets use today's versions of "callout" (often Internet based) to test currents.
New songs are found by actually listening, watching comparable stations / respected stations on BDS or MediaBase, and trending for on-demand streaming.
New songs are given exposure level rotations. They are tested against station listeners after perhaps 100 spins, and if they are "working" they are moved into "hit rotations" and if they become really big, they are powered. They stay in those rotations as long as the research scores justify the rotations. When scores drop, rotational categories are changed.
Decades ago, consultant Jerry Clifton said that there were never more than 17 hits at any given time. That's why perhaps 30 to 35 years ago Top 40 became the Top 20 with a few new songs and more recurrents. I think that today, with so many more new music exposure options, finding consensus songs is even harder.
Add in the fact that CHR is increasingly a 25-44 female format which has pretty much divorced itself from teens and you have slower adds, more familiar music and more recurrents.
The staitons filling the teen and 18-34 void are often the rhythmic and hip-hop focused Churban and Urban and Rhythmic CHRs.
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