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It's Beginning to Sound a lot like Christmas!

D

discjockeyj1964

KSWD 94.1 The Sound flipped to all Christmas music today, as The Sounds of Christmas. This was a strategic move, as Warm 106.9 KRWM, also flipped to Christmas music. Understanding that 6+ numbers don't amount to a hill of beans, nonetheless, KSWD has finished ahead in AQH over KRWM for the past 3 books. This will keep the Sound listeners from flipping over to Warm, and may blunt a huge ratings surge by KRWM over the next 6 weeks. Not bad, 44 days of Christmas music. There were some stations around the nation that flipped in October, so both stations held off some, to allow Halloween to pass, and almost get to Thanksgiving.

Will be interesting to see if this strategic move does indeed keep KSWD's numbers from dropping, and maybe increase their numbers as people flip through the dial and find an alternative to KRWM.

To the grinches out there, who think this is all too early; I was intrigued to find in the last several monthly surveys that 7,000-19,000 listeners were tuned into KRWM 106.9's year round Christmas music channel on HD2, in September and October.
 
Hmm. I wonder if KPLZ will try the Christmas music again this year? I'm also curious about KCMS, as they usually go all Christmas, but last year they held it to about third Christmas music until the evenings. I don't know about you all, but I think four Christmas stations is too many.
 
Noooooooooooooooo!! Is this KRWM's earliest flip ever? And what's this with KSWD? No love for relaxing favorites at work to get away from Burl Ives and Andy Williams?
When Santa Claus arrives in the Big Apple at the end of the Macy's parade, I'll turn on the Holly Jolly, Most Wonderful Time, Santa Baby, Jingle Bell Rock.
The Yakima market at least does it right - KARY goes all Xmas at 12AM the following morning after Thanksgiving.
 
Kelly A said:
Ten years from now, stations will be flipping to Christmas right after Labor Day weekend.
Click to expand...

Four months away from the regular format would probably harm the station significantly when it returns, and I don't think the advertisers who love the Christmas format would ever get on board any earlier than late October. But who knows? In the '70s and '80s, I'd have been shocked to hear a single Christmas/winter song on the radio in any month not starting with D.
 
I'm sure ten years from now, whoever's left in the big box retail business will start Black Friday on Wednesday night, 8PM.
 
In know it was an HD-2 channel, but I wonder how that Arizona station who programmed a 24/7 year round Christmas music channel did this past year? Hmm..Maybe David knows...
 
CTListener said:
Four months away from the regular format would probably harm the station significantly when it returns, and I don't think the advertisers who love the Christmas format would ever get on board any earlier than late October. But who knows? In the '70s and '80s, I'd have been shocked to hear a single Christmas/winter song on the radio in any month not starting with D.
Click to expand...
It was fairly standard procedure for Christmas songs to begin right after Thanksgiving and increase as Christmas approached, switching to all Christmas sometime on December 24th. Switching to all Christmas before then was virtually unheard of and I always thought it strange that it wasn't an option after the beginning of winter, even on Beautiful Music stations.
 
I've heard Prime Day ads on stations nationally. The seasonal employment ads do not air around central Washington as Amazon has no distribution hub in Yakima/Tri-Cities. I've heard them on K103 Portland however.
 
crainbebo said:
I've heard Prime Day ads on stations nationally. The seasonal employment ads do not air around central Washington as Amazon has no distribution hub in Yakima/Tri-Cities. I've heard them on K103 Portland however.
Click to expand...

But is Amazon dependable week in, week out for advertising the way radio's traditional retail advertisers have been, or does it only advertise around Prime Day and if it's hiring at a local distribution center, which usually happens only at start-up and before the holidays? So if three or four of your big boxes go away in the next decade, how much of the resulting advertising revenue void will Amazon fill?
 
Well on TV it seems to be everywhere...that new 'Somebody to Love' ad with the moving prime box's mouth...ugh!!
 
In Grays Harbor, a flip tomorrow... stay tuned
 
CTListener said:
But is Amazon dependable week in, week out for advertising the way radio's traditional retail advertisers have been, or does it only advertise around Prime Day and if it's hiring at a local distribution center, which usually happens only at start-up and before the holidays? So if three or four of your big boxes go away in the next decade, how much of the resulting advertising revenue void will Amazon fill?
Click to expand...
Now that Trump's in office, it's OK to say "Prime Day" again. :)
 
crainbebo said:
I've heard Prime Day ads on stations nationally. The seasonal employment ads do not air around central Washington as Amazon has no distribution hub in Yakima/Tri-Cities. I've heard them on K103 Portland however.
Click to expand...

They do have a pretty big call center in Kennewick, WA (Tri-Cities) however. I have heard ads in the past for this center, but not recently.
 
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