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Glenn Beck's channel the Blaze shutting down.

the channel was created when Glen Beck was riding off the popularity of the Tea Party movement in conservative media, but then Trump happen and The Blaze tried hard and failed to adapt to "Trumpism", which it has also caused a divide at Fox News (mostly due to the #MeToo movement being the downfall of Bill O'Reily and Roger Ailes).
 
Blaze was always an over the top investment with somewhat dubious prospects for success. Beck will continue with his radio show, but his attempt to create a network from scratch just wasn't meant to be.
 
umfan said:
Blaze was always an over the top investment with somewhat dubious prospects for success. Beck will continue with his radio show, but his attempt to create a network from scratch just wasn't meant to be.
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The only thing going away is the cable channel. The subscription-based online service, BlazeTV, will remain. I imagine that with 5.9 million monthly users, it's doing OK.
 
frankberry said:
The reason for shutting down is explained in the article.
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Right those were the given reasons but I think there is more to why the channel is really shutting down. The channel was doing really good in ratings even in 2018 I think it is a bad move to pull the channel before the upcoming election. I could predict a ratings comeback for the the network if it was to go another year I could be wrong though.
 
Glenn Beck has never been a true Trump supporter, IMO. While he is definitely conservative, I have always felt he has distanced himself from the current President, compared to Rush and Sean. The lack of support is subtle, for sure, but I believe it to be there. How this relates to shutting down the Blaze on TV is not certain. Glenn is a very intelligent host, and I think he is maneuvering through the 2020 election with some very good craftiness.
 
As Will H says above, Glenn Beck rode a wave of popularity in the days of the Tea Party movement. I remember one year, on the list of Forbes' Top Earning Celebrities, Beck was tied with Howard Stern and ahead of Rush & Hannity.

He launched the TV channel called "The Blaze." He hired other radio people he liked to have shows on the channel. He offered a video of his own radio show, plus some TV-only hours. He even had his audience come to his studio where he'd answer their questions, Carol Burnett style.

But he is not the star he once was. He is not carried in a lot of cities now. WOR, the iHeart Talk station in NYC, had him on for only a few months before bouncing him, with no other station carrying him. I'm not sure if he's on in Detroit or DC or a number of large markets. Rush, Hannity and George Noory are on in every market but not Beck.
 
Beck is on in my local market 6-9AM, followed by Rush, 9-noon on KFLD. IMO, a weak morning drive program, when the competition, (KONA 610) is live and local. I doubt Beck has any importance on KFLD. Rush does. But that is about the end of it for KFLD, they go downhill after Rush. And really downhill after Dave Ramsey. KFLD tries hard but fails to produce any meaningful listenership.
 
seatownmedia said:
Beck is on in my local market 6-9AM, followed by Rush, 9-noon on KFLD. IMO, a weak morning drive program, when the competition, (KONA 610) is live and local. I doubt Beck has any importance on KFLD. Rush does. But that is about the end of it for KFLD, they go downhill after Rush. And really downhill after Dave Ramsey. KFLD tries hard but fails to produce any meaningful listenership.
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Spring 2019 numbers 12+

KFLD Morning #2, Midday #3, Afternoon #10, Night #8

KONA Morning #9, Midday #6, Afternoon #8, Evening #1

Obviously, KFLD leads morning and middays, but falls a bit in afternoons (it is a virtual tie a few tenths of a share apart) and really fades at night. Of course, the KFLD night signal at 250 watts at 870 is buried by the 5 kw night signal of KONA.

Again showing that "live and local" is meaningless; it is all about which show is more entertaining.
 
Cherry Creek (KONA) is not a ratings subscriber in TriCities so I don’t have access to those numbers. It does seem that KONA has twice the number of paid commercials.
 
seatownmedia said:
Cherry Creek (KONA) is not a ratings subscriber in TriCities so I don’t have access to those numbers. It does seem that KONA has twice the number of paid commercials.
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So likely KONA is selling cheaper, since both stations are estimated to be billing about the same amount... in both cases, below a rate of $40 k a month.
 
Gregg. said:
As Will H says above, Glenn Beck rode a wave of popularity in the days of the Tea Party movement. I remember one year, on the list of Forbes' Top Earning Celebrities, Beck was tied with Howard Stern and ahead of Rush & Hannity.

He launched the TV channel called "The Blaze." He hired other radio people he liked to have shows on the channel. He offered a video of his own radio show, plus some TV-only hours. He even had his audience come to his studio where he'd answer their questions, Carol Burnett style.

But he is not the star he once was. He is not carried in a lot of cities now. WOR, the iHeart Talk station in NYC, had him on for only a few months before bouncing him, with no other station carrying him. I'm not sure if he's on in Detroit or DC or a number of large markets. Rush, Hannity and George Noory are on in every market but not Beck.
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You cant really compare coast to coast am to those others the time slot really does not compare. It mostly just fills up time at night.
 
Syfy said:
You cant really compare coast to coast am to those others the time slot really does not compare. It mostly just fills up time at night.
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It's not quite that.

In LA in overnights, midnight to 5 AM, KFI is #1 and has a 12 share average and an AQH audience of nearly 13,000 persons.

That is a higher number of AQH persons than all but 10 LA stations in 7 PM to Midnight, so it's significant.

And that does not include the fairly sizable audience KFI has outside the LA MSA in overnights.
 
frankberry said:
The reason for shutting down is explained in the article.
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Yes and they are rather interesting. The contracts you sign with a cable TV network prohibit you from posting that
content online. Beck apparently feels that the potential online audience is greater than that of the TV channel.

If others start coming to that same conclusion things in the cable TV biz are going to get even more chaotic, and quickly.
 
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