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KNBR-FM no show in most recent 12+

TheBigA said:
Probably because it was for a partial month, and a simulcast has to be continuous to count.
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So even if one PPM user listened to the station during the ratings period, it wouldn't even get the phony-baloney 0.1 "participation trophy" number Nielsen hands out to such stations?
 
CTListener said:
So even if one PPM user listened to the station during the ratings period, it wouldn't even get the phony-baloney 0.1 "participation trophy" number Nielsen hands out to such stations?
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If the simulcast was in effect for all 28 days of a ratings month, then the figures for both signals will be combined with the "originating station" as they have requested Total Line Reporting.

Nielsen lists them for October as being complete TLR operations with the AM being the "put everything here" call letters.

KNBR-AM KNBR-FM San Francisco San Francisco-Oak-San Jose
KNBR-AM KNBR-FM HD San Francisco San Francisco-Oak-San Jose
 
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xkxrx said:
They had a .9 for September. The San Jose book also shows zero for October.

I wonder if they shut off their encoder???:
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The AM and the FM numbers are combined and listed as "KNBR". KNBR-FM has "--" under its listing because it ceased to be listed separately and was combined with KNBR (AM) under Total Line Reporting.
 
Thanks David for that info.

The simulcast started on September 6, so there were at least 28 days of it. Is there a way you can tell how much of the listening was on the FM side?
 
xkxrx said:
Thanks David for that info.

The simulcast started on September 6, so there were at least 28 days of it. Is there a way you can tell how much of the listening was on the FM side?
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Don't worry. It may take some months to change listeners' habits, but KNBR-FM will do just fine. By way of analogy, I have been told that KCBS-FM (KFRC 106.9) is doing great. I don't listen to commercial All-News much, but on the occasions I do listen, I've noticed that the anchor generally IDs 106.9 first, as in "KCBS All News 106.9 and 740..."

That's got to tell you something. AM is still dying. KNBR-FM was the only practical solution
 
CTListener said:
So even if one PPM user listened to the station during the ratings period, it wouldn't even get the phony-baloney 0.1 "participation trophy" number Nielsen hands out to such stations?
Click to expand...

It's probably a single line reporting and all rolls up into KNBR-AM. Pretty much the same way with KCBS. You don't see KFRC-FM separately.

Most of the new listening to 104.5 is probably cannibalizing the AM at first. The old cume who likes sports, probably knew where to find KNBR.
 
LKellerIII said:
Don't worry. It may take some months to change listeners' habits, but KNBR-FM will do just fine. By way of analogy, I have been told that KCBS-FM (KFRC 106.9) is doing great. I don't listen to commercial All-News much, but on the occasions I do listen, I've noticed that the anchor generally IDs 106.9 first, as in "KCBS All News 106.9 and 740..."

That's got to tell you something. AM is still dying. KNBR-FM was the only practical solution
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True too it has something to do with the demos too. I also understand that the Entercom news outlet in Chicago WBBM All News does the same thing. WBBM Radio identifies 105.9 FM first before the 780 AM signal. Yes the demos are a factor here.
 
RadioPatrol said:
True too it has something to do with the demos too. I also understand that the Entercom news outlet in Chicago WBBM All News does the same thing. WBBM Radio identifies 105.9 FM first before the 780 AM signal. Yes the demos are a factor here.
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Ditto for sports WFAN, New York. 660 AM has become an afterthought. Marketing, marketing, marketing.
 
CTListener said:
Ditto for sports WFAN, New York. 660 AM has become an afterthought. Marketing, marketing, marketing.
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Along those lines - I was talking to 2 of my co-workers who like Sports Talk. Personally, I can think of nothing more dull than Sports Talk, but that's just me.

In any case - they both indicated that they hadn't listened to KNBR in a while due to the "static" and low fidelity (in other words - it was only on AM) and had defaulted to 95.7 The Game - but they were listening to KNBR again - on the FM band.
 
LKellerIII said:
...they both indicated that they hadn't listened to KNBR in a while due to the "static" and low fidelity
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I have a bigger issue with having three people on the PM drive shift that talk over each other at every opportunity, which is much worse than static. And one of them, whose name I won't mention here (except that it rhymes with "Barry Flueger") has a tendency to blurt out the punch lines or interrupt by throwing out a name when someone is telling a story – bad enough when it's one of your partners, but worse when it's a guest and you step on their line. He manages to do it to the point where I can't believe that someone hasn't taken him aside and told him to just clam up every once in a while.

But that's just me.

I keep thinking that the only reason that they have three doing afternoon drive is because one of them has a contract that is soon to expire – not Tommy T., who just re-signed for big buck$ and was permitted to do Dubs basketball on 95.7 The Competition as part of the package.
 
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