Ways to Hide The Legal I.D.

[William_Yeager]

> WKLB LOWELL (Boston) throws the "WKLB Lowell Boston, a
> Greater Media Station" down in the 10 till break, then at
> the top of the hour WKLB BOSTON.
> Me thinks this is pushing the rule a little...
>
> >
>
Reminds me of 101.1 The Spot in Birmingham, Alabama, licensed to Cullman. At about 55 past they would ID as "WRRS, Cullman" in a seemingly normal legal ID. Five minutes later, there would be a slightly more noticeable "WRRS, Birmingham". After Crawford purchased the station and changed it to WYDE-FM and raised the tower height, I know they were IDing as "WYDE-FM, Cullman, Birmingham, Tuscaloosa, Huntsville", at least for a while.<P ID="signature">______________

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[radiophile]

Re: Why?

I worked with a woman who worked at WTYO in New Jersey. The station actually used the positioner "We turn YOU on," for a while.
In Syracuse, the joke about sister stations WNDR and WNTQ was that they stood for "never done right" and "not top quality."

 

[whyhellothere]

Re: Why?

Arbitron has stated that a slightly greater percentage of people can recall call letters that match a positioner.


I've always
> wondered as well, why stations feel compelled to change
> their legal call letters to match their station name - i.e.
> WFXZ for "Foxy 107."
>
> For an event that, in much of today's radio, occurs once an
> hour and can be tucked away between commercials, why is this
> important?
>
> PD's, consultants? Enlighten me!
>
> Nick Gerard
>

 

[Eli Polonsky]

Re: Why?

> Local gospel AM WURL-760, Moody, AL uses "Where You Are
> Loved", which is a solid semi-sequential slogan.

That would also be a good set of calls for one of those C-Net high tech/computer talk network stations.

 

[Eli Polonsky]

Re: Why?

The favorite among many radio geeks around Boston is WATD Marshfield MA, "We're At The Dump", referring to their transmitter location in the Marshfield town dump.

 

[BoardmanDJ]

> All time best, no longer used was WGTZ Eaton-Dayton-and
> Springfield Alive. (sounds like "eatin'"). WBYR, Van Wert,
> OH (Ft.Wayne IN market) at the outset buried the ID in the
> weather (it's 65 degrees with WBYR, Van Wert 68, and in
> Angola it's 64.)
>

Creative, although not trying to hide anything...

End of the top of the hour local news.

News Guy: It's Partly Cloudy 64 at WDAF
Big Stud Voice Guy Liner: Kansas City Country is 61 Country...bla bla bla

It was like hiding the obvious in plain sight. I wonder of the voice guy liner ever got skipped?

 

[KMRichards]

Re: Why?

> > Local gospel AM WURL-760, Moody, AL uses "Where You Are
> > Loved", which is a solid semi-sequential slogan.
>
> That would also be a good set of calls for one of those
> C-Net high tech/computer talk network stations.

Sure, <u>if</u> the CNet format was still on the air (which it isn't).
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[DiamondJoe]

> I don't know if it still does the legal I.D. this
> way, but it used to have the DJ read a weather forecast near
> the top of the hour, then say "Let's check some temperatures
> around Connecticut from WRKI. Brookfield 74 degrees,
> Norwalk 73 and Bridgeport 75." The last two temperatures
> would be from targetted communities along Long Island Sound
> but the first temperature was always from Brookfield,
> yielding the legal I.D. "WRKI Brookfield."

I believe WLYF Lite 101.5 still does this, i.e. "The WLYF Miami temperature is 88, Pembroke Pines..."

In Nashville, Cumulus' 95.5 The Wolf speeds up the saying of "WSM-FM" before "Nashville Country" in their TOH ID.<P ID="signature">______________


New York City Radio and TV</P>

 

[RMarino]

> In Nashville, Cumulus' 95.5 The Wolf speeds up the saying of
> "WSM-FM" before "Nashville Country" in their TOH ID.

They used to say it at a normal pace as recently as a few months ago, then it changed. I can't figure out why they would want to mask such a legendary call sign.

 

[ixnay]

WFIL Philadelphia, during its "The Boss is Back" oldies days in 1983-84 (when it brought back its "Famous 56" imaging, would hide its legal when the news anchor would give the weather forecast and temperature at the end of "news first at 56" every hour.

One springlike February afternoon David Madden, who's now at KYW-AM in Philly, was anchoring the TOH news on 'FIL during the TBIB period. Now remember, WFIL was calling itself "Famous 56" again duing this period. When it came time to do the weather, Madden gave the forecast, then said "WFIL Philadelphia temperature... why not? 56." There was a pun in there somewhere IIRC...

ixnay

 

[peppertree]

It seems like it was always 56 degrees when I heard the weather on WFIL.


> One springlike February afternoon David Madden, who's now at
> KYW-AM in Philly, was anchoring the TOH news on 'FIL during
> the TBIB period. Now remember, WFIL was calling itself
> "Famous 56" again duing this period. When it came time to
> do the weather, Madden gave the forecast, then said "WFIL
> Philadelphia temperature... why not? 56." There was a pun
> in there somewhere IIRC...
>
> ixnay
>
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[email protected]</P>

 

[JustinT]

> I can't figure out why they
> would want to mask such a legendary call sign.

Maybe to lessen confusion with 650 WSM, whose format is country as well, albeit of a Classic varient. If someone writes down WSM, who gets the credit? I'd think the AM.

 

[JustinT]

> FCC rules state that every hour we have to tell you who we
> are.
> (sfx: door bell)
> Hi, we're Red...WCAT-FM Carlisle, Harrisburg. New country
> and the legends.
>
> At least they had fun with it.
>

Similar one as heard on WMKK Boston:

Mike voice guy (at :57 past, in stopset) - "WMKK Lawrence/Bostn"
Mike voice guy (at :00) - "The FCC says that we have to do a legal ID at the top of every hour. We don't want to. 93-7, Mike FM."

The problem is, when Mike FM uses the same voice guy for both of them, the top of the hour one contradicts the Legal ID, as he's contradicting himself. Anyone who's paying attention and knows what a Legal ID is would find this to make no sense.

 

[RMarino]

> > I can't figure out why they
> > would want to mask such a legendary call sign.
>
> Maybe to lessen confusion with 650 WSM, whose format is
> country as well, albeit of a Classic varient. If someone
> writes down WSM, who gets the credit? I'd think the AM.

Very true. Diary confusion could be a valid reason.

 

[fmradioguy]

KDWB-FM airs their ID at about :55 past the hour, "KDWBFMRichfieldMinneapolisStPaul, an iHeartRadio station." Then at the top of the hour, they air their jingle, "101.3 KDWB Minneapolis-St. Paul." It's obvious they are trying to hide their actual city of license.

 

[Will_H_69_9]

KDWB-FM airs their ID at about :55 past the hour, "KDWBFMRichfieldMinneapolisStPaul, an iHeartRadio station." Then at the top of the hour, they air their jingle, "101.3 KDWB Minneapolis-St. Paul." It's obvious they are trying to hide their actual city of license.

holy resurrection Batman, someone revived a almost 15 year old thread.

anyway, since this thread is reborn, i guess i'll do one anyway.

KEGL 97.1 The Eagle in Dallas during The Russ Martin show often have the legal ID done during the traffic update before the start of the segment where Russ or Dan O'Malley (Russ's co-host who since this year, host the first and last hour without Russ and co-host during the 4-6 part of the show when Russ is live from his in-home studios). read the calls like this "This is KEGL, Fort Worth, Dallas, Alfie Coy (or whoever else does the RMS Traffic) is in 97.1 The Eagle's (or KEGL's or The Eagle's) Black Thunder (for years, the RMS has a inside joke bit where they do traffic with the traffic reporter doing it via phone while in studios, but they play helicopter sound effects in the background, the fake heicopter is named after the real "Black Thunder" helicopter the Eagle used to have in the 1980s during the top 40 era) ".

 

[fmradioguy]

holy resurrection Batman, someone revived a almost 15 year old thread.

anyway, since this thread is reborn, i guess i'll do one anyway.
.

I knew I was going to get this response from someone. Just looking at some old threads and I noticed this one. I didn't want to create a whole new thread to post on as there was already one existent.

 

[fmradioguy]

KZJK St. Louis Park, MN doesn't even use their city of license anymore at the top of the hour. I am 99% sure they haven't changed their city of license to Minneapolis as KZJK-HD2 still identifies as "KZJK St. Louis Park HD2" and Wikipedia still states that they are licensed to St. Louis Park.