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Holiday book (oddity?)

Miguelito

Miguelito

The main point of my post today was to say, ICYDK, that the Holiday book will be out at 5pm on Jan 22. But in looking that up, I found something a little weird. Well, weird to me anyway. The book for 2019 ran from Dec 5 through Jan 1. Isn't the point of the "13th book" to gauge the impact of holiday music? (Otherwise, why not just have 12 books?) Having it run through Jan 1 means most stations who played Christmas music would have a full 7 days of regular programming included in the Holiday book. (B101.1 went through Friday night so they have 5 non-Christmas days in the book.)

Next year's Holiday book runs through Jan 6. Even if B101.1 decides to stick with Christmas until Monday morning (Christmas is a Friday this year), they'll still have 10 days of regular programming in there. It seems like an awful lot of non-holiday programming to be included in a Holiday book, no?

And yes, I understand that I let trivial things occupy a lot of space in my mind.
 
Miguelito said:
The main point of my post today was to say, ICYDK, that the Holiday book will be out at 5pm on Jan 22. But in looking that up, I found something a little weird. Well, weird to me anyway. The book for 2019 ran from Dec 5 through Jan 1. Isn't the point of the "13th book" to gauge the impact of holiday music? (Otherwise, why not just have 12 books?) Having it run through Jan 1 means most stations who played Christmas music would have a full 7 days of regular programming included in the Holiday book. (B101.1 went through Friday night so they have 5 non-Christmas days in the book.)

Next year's Holiday book runs through Jan 6. Even if B101.1 decides to stick with Christmas until Monday morning (Christmas is a Friday this year), they'll still have 10 days of regular programming in there. It seems like an awful lot of non-holiday programming to be included in a Holiday book, no?

And yes, I understand that I let trivial things occupy a lot of space in my mind.
Click to expand...

The objective of the Holiday Book is to keep the PPM panel active over the final 28 days of the year. There is no intent of specifically measuring Christmas programming.

If measurement stops, the panelists will dropout or will loose the habit of carrying the meters.

Formerly, we had in the diary 4 "non measured" weeks. That was easy in the diary, and is still done, because each week is a new sample. The PPM is a panel, with respondents on as long as 24 months. Creating down time causes the panel to suffer attrition and the result is a non-proportional panel.
 
DavidEduardo said:


The objective of the Holiday Book is to keep the PPM panel active over the final 28 days of the year. There is no intent of specifically measuring Christmas programming.

If measurement stops, the panelists will dropout or will loose the habit of carrying the meters.

Formerly, we had in the diary 4 "non measured" weeks. That was easy in the diary, and is still done, because each week is a new sample. The PPM is a panel, with respondents on as long as 24 months. Creating down time causes the panel to suffer attrition and the result is a non-proportional panel.
Click to expand...

Interesting. How would folks carrying PPM devices know if their activity for that time period was just discarded? And why not just have 12 books that just run from the first to the last day of each month? (I assume I'm missing very obvious answers but I've really not given this much thought before.) As always, thank you for entertaining my at-times-admittedly-inane questions.
 
Miguelito said:


Interesting. How would folks carrying PPM devices know if their activity for that time period was just discarded? And why not just have 12 books that just run from the first to the last day of each month? (I assume I'm missing very obvious answers but I've really not given this much thought before.) As always, thank you for entertaining my at-times-admittedly-inane questions.
Click to expand...

Ratings are based on 7-day weeks, and PPM subscribers get weekly reports as well as the 13 monthly books. There is no way to accurately demonstrate weekly and monthly cume, weekly and monthly TSL, etc. if the measurement periods vary from 28 days to 31 days.

And the premise of the PPM is continuous measurement. Remember, stations did not really want the PPM... agencies did. So what the advertiser wants is what radio delivers.
 
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