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STAR 101.5 So Northwest

So Northwest, which is KOMO-TV's current slogan. Just matching with the TV outlet.
I hope adding Nirvana will increase ratings even slightly. They've been in the basement for quite a while in general PPM ratings.
Yes, the old yellow star and blue oval logo needed a revamp. They've probably used that since 2000.
 
I've been listening a lot lately, and appreciate that I am hearing songs I haven't heard in years, but at imaging needs work. It sounds incredibly bland to me, and that's further compounded by e fact that they don't use it all that often.
 
"Core artists remain ED SHEERAN, MAROON 5 and PINK...STAR 101.5 will continue to focus on current big hits...but SEATTLE research indicates there is great appeal in mixing in select gold and recurrent sounds from artists like THE HEAD AND THE HEART, PORTUGAL THE MAN, BRANDI CARLILE, TRAIN, DAVE MATHEWS and even NIRVANA."

So....Click 101.5?
 
Bongwater said:
"Core artists remain ED SHEERAN, MAROON 5 and PINK...STAR 101.5 will continue to focus on current big hits...but SEATTLE research indicates there is great appeal in mixing in select gold and recurrent sounds from artists like THE HEAD AND THE HEART, PORTUGAL THE MAN, BRANDI CARLILE, TRAIN, DAVE MATHEWS and even NIRVANA."

So....Click 101.5?
Click to expand...

Well, ONE or perhaps TWO of the half dozen or so versions of Click, anyway. But, yeah, pretty much, Original, pretty much.
 
"So Northwest"...

So we'll see the Star van driving 20 under the speed limit on the way to a remote at a protest and Curt sporting a massive handlebar mustache while driving to the studio on his Vespa? In the rain?

In all seriousness, the slogan sucks IMHO, but the new logo is nice...as somebody said, that old logo was long-in-the-tooth!!
 
As a fan of Click, one of a few, STAR is not that. Click was a more modern AC playing new Modern cuts with some gold. STAR seems to actually be playing fewer current cuts, just the big HOTAC songs and mixed with some really familiar AAA Gold: U-2, Foo Fighters, John Mayer, Brandi Carlile. Click failed because there were two Hot-Ac Stations at the time (KPLZ and KBKS which later went back to CHR) and a AAA station (Mountain). There was no room for the Modern approach. Now if STAR added some newer modern-alt crossover music, not just the gold cuts, they might actually have something. They are better sounding than they were but could be much stronger. Imaging seems pulled back on purpose to make them sound more AAA. Even the slogan So Northwest stolen from KOMO TV is like AAA stations. (KINK in Portland, where I live part-time, is "Uniquely Portland.") As an earlier post said: at least they are trying something out of the box. Good for them.

What is up with KBKS? I wonder if Bender may return there? When you look year to year the station is about half what it was without him. I also wonder if Bender might end up at HOT-FM and go CHR against MOVIN assuming he would ever get back into radio. Bender rejoining Eric Powers. MOVIN seems to just dominate Seattle radio, seems someone could take them on. John Jay and Rich do a decent job of keeping Brooke and Jubal in check in Portland. Bender and Powers might do the same in Seattle?
 
I agree, though Click didn't get Hot AC competition from KBKS till its last couple months, and Mountain lasted a couple more years, although with more of a Classic Rock lean by the end. Part of the problem with Click is that it really didn't know what wanted to be.
 
bobdavcav said:
I agree, though Click didn't get Hot AC competition from KBKS till its last couple months, and Mountain lasted a couple more years, although with more of a Classic Rock lean by the end. Part of the problem with Click is that it really didn't know what wanted to be.
Click to expand...

Click never worked because it was a radio station that tried to find a niche in a market with no format holes and with no budget.
 
I don't know about no budget, but certainly trying to make a hole where none existed. Speaking of Click, when they first got an airstaff, they had a guy named Tanner at night. He only lasted a couple months, but sounded pretty darn od on-air, though probably would have been a better fit for a CHR. Whatever happened to him?
 
It would be the ultimate station if they brought back the 80's at 8, and that Saturday night show they used to have.
 
That's unlikely to happen, especially since KJR-FM has the 80s at 8. Classic Hits is where a program like that belongs in 2020. If Star wanted to do a feature on the 2000s, I'd support that idea.
 
bobdavcav said:
That's unlikely to happen, especially since KJR-FM has the 80s at 8. Classic Hits is where a program like that belongs in 2020. If Star wanted to do a feature on the 2000s, I'd support that idea.
Click to expand...

Star has Mario Lopez on at that time because syndicated programming is So Northwest.
 
LITTLEBOYBLUE said:
KVI clearly missing a weekend sales opportunity to launch a quilting show called "Sew Northwest".
Click to expand...

An All-Quilting format would be more successful than the whatever on 570 kHz.
 
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