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99.9 WFNX Athol to EMF

Since you only hear "K-Love" spoken on-air except in the top-of-hour IDs, the call really doesn't matter very much, but EMF has a track record of changing calls on some stations. WBRU got changed, but WCCC did not. Whether "heritage" WFNX -- and its heritage is in Boston, of course, not Athol -- disappears is known only to EMF suits. (Quotes around "heritage" because I'm not sure a call associated with a station that was never more than a fringe player can be put in the same category as a WBZ or a WRKO. Besides, I still think of 101.7 as WLYN-FM.)
 
CTlistener I disagree. WFNX literally impacted decades of listeners and exposed them to music and culture they would not otherwise have come in contact with. It took over where college radio in the 80s and early 90s left off. It still comes up in conversation with people from boston who are in their 40s. They were cutting edge.
 
robotique said:
CTlistener I disagree. WFNX literally impacted decades of listeners and exposed them to music and culture they would not otherwise have come in contact with. It took over where college radio in the 80s and early 90s left off. It still comes up in conversation with people from boston who are in their 40s. They were cutting edge.
Click to expand...

Oh, there were listeners, and passionate ones, just nowhere near the numbers that were listening to stations like WBZ and WRKO -- or WBCN, for that matter, if you want another set of iconic Boston calls. In the '70s, when I was still living in the Boston area, 740 AM in Cambridge was WCAS, with an eclectic format that was often described as "folk/rock" but was, in truth, practically indescribable. It had its legion of admirers, too, and there was much sadness when it was sold and flipped to a gospel format. But changing the call from WCAS to WLVG ("We LoVe God" or "We LoVe Gospel," perhaps?) didn't bother me one bit.

As for the current WFNX, obviously the call's history in Boston would be no factor at all out in Athol. But EMF may want to change it anyway, as the phoenix imagery comes from the mythology of polytheistic ancient Greece.
 
CTListener said:
Since you only hear "K-Love" spoken on-air except in the top-of-hour IDs, the call really doesn't matter very much, but EMF has a track record of changing calls on some stations. WBRU got changed, but WCCC did not. Whether "heritage" WFNX -- and its heritage is in Boston, of course, not Athol -- disappears is known only to EMF suits. (Quotes around "heritage" because I'm not sure a call associated with a station that was never more than a fringe player can be put in the same category as a WBZ or a WRKO. Besides, I still think of 101.7 as WLYN-FM.)
Click to expand...

Don't forget in NYC, K-LOVE's new NYC station 95.5 is still WPLJ. They shifted the WKLV call sign of their former NYC-area station on 96.7 to a K-Love station in Alabama. 96.7 is now WARW and runs EMF's Air One Network.
 
MarcB said:
Don't forget in NYC, K-LOVE's new NYC station 95.5 is still WPLJ. They shifted the WKLV call sign of their former NYC-area station on 96.7 to a K-Love station in Alabama. 96.7 is now WARW and runs EMF's Air One Network.
Click to expand...

Now I guess that is what you would call strategic programming! :D
 
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