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Holiday 19 Ratings
- Thread starter DMK
- Start date
KRWM #1 with a 9.2. In other news, the sun rose from the east and set in the west.
Is it time for 105.3 to stop doing Christmas music? Their ratings never made a dent even on the regular format. Big jump for 101.5 and 4th place for 94.1, but I'm sure 101.5 will adjust way down in January's book.
Horrific ratings for 98.9 and 106.1, but it's holiday. Even worse for 88.5. Have they ever been below a 2? I'm sure they will adjust up in the next couple books.
Is it time for 105.3 to stop doing Christmas music? Their ratings never made a dent even on the regular format. Big jump for 101.5 and 4th place for 94.1, but I'm sure 101.5 will adjust way down in January's book.
Horrific ratings for 98.9 and 106.1, but it's holiday. Even worse for 88.5. Have they ever been below a 2? I'm sure they will adjust up in the next couple books.
Do keep in mind that people who work in radio do not even look at the 6+ (PPM) and 12+ (Diary markets) numbers because advertisers don't look at them, either.
Stations look at their target audience. Advertisers who buy "by the numbers" look at the specific target of each client. For example, a product that is targeted at 35-54 year old men may find the most effective and efficient buy on a station that, otherwise, is not even in the top 10 or 15 stations in 12+.
And a station that looks at the top of 6+ may actually be mostly a 55+ audience favorite, and may get practically no agency and ratings based buys.
I know of stations... and have managed and programmed a number myself... where 12+ or 6+ was not allowed to be seen by the staff.
The reason Nielsen gives away the 6+ numbers is that they fundamentally have no value. But Nielsen, and Arbitron before it, knows that people love lists, and releasing that data keeps awareness of the rating company high.
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AQH
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You know that 105.3 programs Christian music, right?
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AQH
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Was "Arbeit Macht Frei" posted above the control room door as well?
That's a disgusting remark, and is taken very painfully as I worked closely with European refugees in South America who attempted to find some of the Nazis who escaped to Latin America. My first girlfriend was born in a camp, and had numbers tattooed on her arm.
Obviously, you have no knowledge of what happened under Nazi Germany and don't know the depth and deprivation that many peoples went through. Some of my high school classmates had no surviving relatives save those that got to South America; others I knew and worked with had been in the French Resistance and barely escaped.
Back when ratings were not put online and where good programmers and managers did not want staff distracted by meaningless numbers that had nothing to do with our success, it was important for their teams to understand that they had to keep focused on the target audience. At my stations in Ecuador, we just got one copy of the book.
A few years later in Puerto Rico, each station got just 5 to 10 copies of the Pulse. Agencies got one or two; the staff did not get copies, just a memo. Ratings were not publicized, there were no brochures and handbooks so it was important that staff focus on what was important.
Comparing a goal of focusing on the important numbers is not the same as being put in a death camp. You should be ashamed. For my part, I am amply, totally and extremely disgusted.
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Because of the unacceptable, disgusting post, I have banned AQH permanently.
I don't think they are too concerned at 98.9... Country always has quiet showing in the ratings around the holidays.
Correct, both country stations experienced drops in the holiday book.
I know of stations... and have managed and programmed a number myself... where 12+ or 6+ was not allowed to be seen by the staff.
Back in the day, it was much easier to do this if you were not running one of the top 5-10 markets that the broadcasting rags published. Now, its hard to keep this stuff quiet. They can still block certain websites at work, but the scuttlebutt remains by the office cooler.
Was "Arbeit Macht Frei" posted above the control room door as well?
As a Jew who A) had a grandmother who was sent to the UK via Kindertransport, by extension B) great-grandparents who were killed in Nazi Germany, and C) A lover of good dry humor, it fell flat.
Remember Godwin's Law...
Back in the day, it was much easier to do this if you were not running one of the top 5-10 markets that the broadcasting rags published. Now, its hard to keep this stuff quiet. They can still block certain websites at work, but the scuttlebutt remains by the office cooler.
Was "Arbeit Macht Frei" posted above the control room door as well?
As a Jew who A) had a grandmother who was sent to the UK via Kindertransport, by extension B) great-grandparents who were killed in Nazi Germany, and C) A lover of good dry humor, it fell flat.
Remember Godwin's Law...
I wasn't fond of that comment either. Thank you Frank for doing the right thing. I thought we were still discussing the holiday ratings.
105.3 IMO still needs to cut the holiday music to sprinkled and/or just before the holiday. 2.7 ratings for Christmas music give me a break. I guess this is what happens when everyone takes a piece of the pie. However if not for KSWD/KPLZ I'm sure 106.9 would be in 10 to 11 territory.
K-LOVE doesn't go all Christmas right away. Nor does Positive Life Radio, on this side of the mountains.
105.3 IMO still needs to cut the holiday music to sprinkled and/or just before the holiday. 2.7 ratings for Christmas music give me a break. I guess this is what happens when everyone takes a piece of the pie. However if not for KSWD/KPLZ I'm sure 106.9 would be in 10 to 11 territory.
K-LOVE doesn't go all Christmas right away. Nor does Positive Life Radio, on this side of the mountains.
Unfortunately, we have such a poor educational system in many states that younger generations understand neither the political nor the social effects of the Nazis in Germany, both during WW II or the two decades following WW I.
Godwin's Law, of course, is right. The problem is that much of the population does not even know what the term "Nazi" means; I see it applied to all manner of kooks today yet those groups have nearly nothing in common with the movement in Germany. I breathe oxygen, and so does a rat; that does not make me a rat.
I don't follow the religious K-Love closely, and was interested to hear that they did not devote weeks to Christmas music.
Of course, as I think about it most "Christmas" music on commercial stations is not about Christ... it's about snow, gifts, Santa Claus, sleigh bells, Christmas trees, presents, gatherings, families and other seasonal and physical things.
I suppose that a Christian station would only play truly devotional songs, and would not consider there to be a long "season" rather than a celebration of the day of the birth of the person they consider their Savior. Dancing around the Christmas tree is not likely considered a devotional act.
I guess this is about the distinction between commercial Christmas and the religious meaning of the day and season.
Here's the demo breakdown.
https://www.allaccess.com/net-news/...rch-director-inc-exclusive-december-ppm-analy
https://www.allaccess.com/net-news/...rch-director-inc-exclusive-december-ppm-analy
Not necessarily just the younger generation -- I graduated from high school 40 years ago, and the history classes that we had in my high school (in suburban Tacoma) didn't cover anything after WWI.
Many of the what I'm going to call true religious stations (Family Radio, BBN, etc.) are programmed in the way you describe on Christmas eve and day to my understanding. The contemporary music stations like KCMS or K-Love, which are religious in theme but presentationally feel like a mainstream AC do play more religious titles than your typical AC, but also play a good number of the traditional non-religious acts. As for the bump KCMS typically gets this time of year, actually it's been a while since I've seen them get a decent bump.
It's been my understanding that these days, the term Nazi is used to describe just about any hate group, whether they have anything in common with the "originals" in Germany or not, as long as they are a hate group targeting a certain type of people. I didn't understand what was offending about the comment that got AQH banned, but I do understand enough about what happened between the wars in Germany to see some similarities between what happened then and what is happening today. While I'm not quite sure I understand completely what lead to the rise of Trump, I understand the basics of what happened in Germany after the war. All the blame was placed on them, which hurt the economy there more than anywhere else, and the people bought what Hitler was selling as a way to fix things.
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I didn’t quite understand either, the phrase that AQH used. But once I Googled it, I did find it very offensive in how it was used. For hundreds of thousands that was the last thing they would read before dying in a concentration camp.
Dwell on the lives lost walking underneath that sign and it brings sadness. I think you should understand this basic concept. Families were wiped out, many thousands were killed, just because they were who they were. That is not a “Fix” that’s genocide. It’s nice you can just gloss over the innocent lives taken during WWII, but many can’t.
And not everyone was buying what Hitler was selling that’s why he was defeated.
Dwell on the lives lost walking underneath that sign and it brings sadness. I think you should understand this basic concept. Families were wiped out, many thousands were killed, just because they were who they were. That is not a “Fix” that’s genocide. It’s nice you can just gloss over the innocent lives taken during WWII, but many can’t.
And not everyone was buying what Hitler was selling that’s why he was defeated.
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