• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Ho-Ho-Ho Ratings

Legend City said:
How do talk stations like KKNT or KPHX survive when they can't even get a 0.1 share here?
Click to expand...

As has been said, they are not subscribed, so they would not show whether they have a 5 share or a 0 share.

But local direct accounts don't generally buy just the numbers. They buy results, and if those stations get results for some accounts, they can sell direct.
 
DavidEduardo said:
But subscribed advertisers and agencies do get the data.
Click to expand...

There’s no excuse for the second most well-rounded “sports parking lot” behind 98.7 not to subscribe to the numbers. It might get them out of per-inquiry purgatory.
 
DavidEduardo said:
As has been said, they are not subscribed, so they would not show whether they have a 5 share or a 0 share.

But local direct accounts don't generally buy just the numbers. They buy results, and if those stations get results for some accounts, they can sell direct.
Click to expand...

Ah, thanks for the answer, I hadn't heard that here before!
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom