Argentine AM station pulls theme music after 2 decades

[south_ferretti]

On Monday, February 17th, many listeners were caught by surprise when Radio 10, one of Argentina's top-rated AM stations, replaced its legendary, catchy theme music used for news bulletins with a softer one. The theme is a staple of the station and was used since it went to the air in February 1998 (22 years ago; quite a record!)
It's a big loss. Thankfully, it's still available on the Internet for those who'd like to hear it.

Here's the last bulletin with the old theme:
https://youtu.be/defLO1CmDKs?t=12

And the first bulletin with the new one:
https://www.youtube.com/watch?v=fUeVxgBfb8c

 

[davideduardo]

On Monday, February 17th, many listeners were caught by surprise when Radio 10, one of Argentina's top-rated AM stations, replaced its legendary, catchy theme music used for news bulletins with a softer one. The theme is a staple of the station and was used since it went to the air in February 1998 (22 years ago; quite a record!)
It's a big loss. Thankfully, it's still available on the Internet for those who'd like to hear it.

Actually, the "old theme" music went through various revisions (updating the mix and feel just slightly) over the years. While I was there as consultant, it was done twice in just 6 years.

Of course, back then Radio 10 was always #1 and way above the other stations. Now it is about 50% behind Mitre and has lost some of its best talent, starting of course with the original owner Daniel Hadad.