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KNX Newsradio Ratings

I'm curious how much listening for KNX has gone up since this crisis started?
I hardly would listen to KNX before but now I listen every morning for at least 15 mins on my way to work (yes, I still have to go in to work) for the latest updates. Will be interesting to see how the ratings will be.
Can't imagine right now not having a news station to listen to (like many cities that don't have all news radio).
 
I'm curious how much listening for KNX has gone up since this crisis started?
I hardly would listen to KNX before but now I listen every morning for at least 15 mins on my way to work (yes, I still have to go in to work) for the latest updates. Will be interesting to see how the ratings will be.
Can't imagine right now not having a news station to listen to (like many cities that don't have all news radio).

There. There's the purpose for all-news radio. It's not meant to listen to all day. Its to tune in to get the latest update and then tune back out and be there for times like this. Its why I'm a huge supporter for all-news radio, despite how expensive the format can sometimes be for stations.
 
There. There's the purpose for all-news radio. It's not meant to listen to all day. Its to tune in to get the latest update and then tune back out and be there for times like this. Its why I'm a huge supporter for all-news radio, despite how expensive the format can sometimes be for stations.

Exactly. And it's one of the reasons you usually only find all-news in the largest cities. There have to be enough people tuning in for 15 minutes at a shot at all hours of the day (at least 5a-7p) to make the ratings solid. And there needs to be enough revenue within the market to support the format, which is always, not sometimes, expensive.
 
And there needs to be enough revenue within the market to support the format, which is always, not sometimes, expensive.

The only way it works today is in a major market in a profitable cluster that can afford a loss leader. t one time, LA had two all newsers. For a time, both were owned by CBS. Not any more. That situation still exists in NYC. How much longer can it continue? CBS tried and failed to launch on FM news station in DC. Cumulus tried and failed to launch an FM news station in Atlanta. Merlin tried and failed to launch FM news stations in NY & Chicago. Radio One tried & failed to launch an all news FM in Houston. That's not a good track record.
 
The only way it works today is in a major market in a profitable cluster that can afford a loss leader. t one time, LA had two all newsers. For a time, both were owned by CBS. Not any more. That situation still exists in NYC. How much longer can it continue? CBS tried and failed to launch on FM news station in DC. Cumulus tried and failed to launch an FM news station in Atlanta. Merlin tried and failed to launch FM news stations in NY & Chicago. Radio One tried & failed to launch an all news FM in Houston. That's not a good track record.

I wish we had an all-news station in Phoenix, Arizona. Phoenix is the 5th largest city in the country with the 10th largest metropolitan area. Every city ahead of it has some sort of all news station save for Houston, Texas. It’s times like these where I wish I had an all-news station in Phoenix to get the latest facts and figures about the Coronavirus. KTAR-FM is the closest thing, but even they have deficiencies with two hours of Dave Ramsey in the middle of the day and no coverage on the weekends. I find myself listening to KNX 1070 or KFI AM 640 at night from Los Angeles via sky wave. Only way to get late breaking news around here and that’s sad.
 
KTAR-FM is the closest thing, but even they have deficiencies with two hours of Dave Ramsey in the middle of the day

Actually they just added Mike Broomhead from 8AM to noon, and they repeat Ramsey at 7PM. All news simply doesn't work for a commercial radio station in Phoenix. The audience is too old, they only listen for a short period of time, and the content is expensive to create. People will listen to Broomhead for four hours, not just 20 minutes. The closest thing you're going to get to a news station in Phoenix is KJZZ. They will give you lots of facts and figures.
 
I wish we had an all-news station in Phoenix, Arizona. Phoenix is the 5th largest city in the country with the 10th largest metropolitan area. Every city ahead of it has some sort of all news station save for Houston, Texas. It’s times like these where I wish I had an all-news station in Phoenix to get the latest facts and figures about the Coronavirus. KTAR-FM is the closest thing, but even they have deficiencies with two hours of Dave Ramsey in the middle of the day and no coverage on the weekends. I find myself listening to KNX 1070 or KFI AM 640 at night from Los Angeles via sky wave. Only way to get late breaking news around here and that’s sad.

Media does not care about city size; it only cares about market size.

Phoenix is the nation's 13th largest radio metro.

Miami, Atlanta, Houston are three larger markets with no all news stations. Boston has a hybrid, as does Dallas.

Houston and Atlanta both tried all news recently and could not make it work. The rapid and recent growth markets seem unable to sustain a news station; it may be that tradition is a big part of this format's success.

The big growth markets also tend to be much younger... as much as 10 years difference in the median age. So there is much less available audience for a new format with very limited appeal in the sales demos.

One US market that once had, up to about 15 years ago, 4 all news station and which was at the time bigger than Phoenix, is Puerto Rico. Today, due to the very limited sales-demo audience of the format, there are zero all news stations.

In fact, the largest radio market in our hemisphere tried all news, and no longer has a station in the format despite 21,000,000 people in the metro area.

I mention two Latin American markets because the world's first All News station was founded in Cuba 72 years ago! And that is more than a decade before the format was tried in the US (using, interestingly, a Mexican border stations).
 
I wish we had an all-news station in Phoenix, Arizona. Phoenix is the 5th largest city in the country with the 10th largest metropolitan area. Every city ahead of it has some sort of all news station save for Houston, Texas. It’s times like these where I wish I had an all-news station in Phoenix to get the latest facts and figures about the Coronavirus. KTAR-FM is the closest thing, but even they have deficiencies with two hours of Dave Ramsey in the middle of the day and no coverage on the weekends. I find myself listening to KNX 1070 or KFI AM 640 at night from Los Angeles via sky wave. Only way to get late breaking news around here and that’s sad.

Phoenix has tried all-news going back to 1972, and every attempt has failed. Between KPHX 1480, KTAR 620, and KRUX 1360 in the 1970s, and KNNS 1360 in the early '90s, and probably a couple others I can't think of this late at night, all-news radio in Phoenix has been an absolute failure. Even with close to 5 million people in the metro, Phoenix is still a Sun Belt city. The Sun Belt has never embraced all-news radio, with the exception of LA and the Bay Area, which are big enough to support it.

TV is another story. There is at least one channel providing news between 4:30 AM and 12:30 PM, and 4 to 11 PM including one starting tomorrow. Scripps' KASW/61 is extending sister-station KNXV/15's morning news beginning at 7 AM, when 15 has to switch to Good Morning America. This isn't the first time for KASW. They aired KTVK-produced (they were LMA'ed and later co-owned with KTVK) news at 9 PM for the first few years they were on the air in the mid 1990s.
 
TV is another story. There is at least one channel providing news between 4:30 AM and 12:30 PM, and 4 to 11 PM including one starting tomorrow. Scripps' KASW/61 is extending sister-station KNXV/15's morning news beginning at 7 AM, when 15 has to switch to Good Morning America. This isn't the first time for KASW. They aired KTVK-produced (they were LMA'ed and later co-owned with KTVK) news at 9 PM for the first few years they were on the air in the mid 1990s.

And that's because TV is a different animal. Additional hours of TV news are relatively cheap. Maybe you add a body or two, but by and large, it's done with the same people you already have, who are already generating content. The sales department will bundle spot sales in it with existing newscasts. For every hour of news you add to your schedule, you've added another 14 minutes of local commercial time to sell.

Contrast that to the alternative---syndication---where there's cash outlay, barter (you give up some of your commercial time) or both. Hits are scarce and viewers (when not in self-quarantine) miniscule in number. When a daytime show does become a hit (Oprah, Ellen), the license fees rise to the point where it's mathematically impossible to make the money back on 14 minutes of commercial time a day (which is why you see second and third plays of certain shows).
 
Additional hours of TV news are relatively cheap.

Me, to a TV engineer: "I'm surprised you guys haven't added a 4:00 show. After all news makes money."
Engineer: "Maybe other people's news makes money."
Guy in the back of the shop: "Yeah, this guy's obviously never seen our news."
 
Me, to a TV engineer: "I'm surprised you guys haven't added a 4:00 show. After all news makes money."
Engineer: "Maybe other people's news makes money."
Guy in the back of the shop: "Yeah, this guy's obviously never seen our news."

The vast majority of people do not get their news from radio unless it is being dished out by a DJ or morning show personality. There are so many faster and easier methods to get the information one wants. Newsradio in particular appeals to only a tiny fraction of the audience, and they generally only tune in for a few minutes of it at a time. Given the expense of the format and its relatively low level of popularity, it is surprising that as many news stations exist as they do.
 
The only way it works today is in a major market in a profitable cluster that can afford a loss leader. t one time, LA had two all newsers. For a time, both were owned by CBS. Not any more. That situation still exists in NYC. How much longer can it continue? CBS tried and failed to launch on FM news station in DC. Cumulus tried and failed to launch an FM news station in Atlanta. Merlin tried and failed to launch FM news stations in NY & Chicago. Radio One tried & failed to launch an all news FM in Houston. That's not a good track record.

Iheart has 2 All-News feeds though on their app but those two feeds are for the rest of the nation that does not have an Entercom O&O doing all-news though and some Iheart owned stations such as KFBK Sacramento may use segments from NBC News Radio and AP News Radio for national content at Drive time. Iheart have been airing NBC News Radio for a decade since Iheart all news feed was once known as 24/7 News

https://www.iheart.com/live/nbc-news-radio-6043/


https://www.iheart.com/live/associated-press-radio-6986/
 
Iheart has 2 All-News feeds though on their app but those two feeds are for the rest of the nation that does not have an Entercom O&O doing all-news

Because Entercom uses its own app: Radio.com and they prohibit other companies, such as iHeart or TuneIn from using their content.

iHeart has access to its own news content from Total News & Traffic, as well as its relationship with NBC News Radio.
 
"I mention two Latin American markets because the world's first All News station was founded in Cuba 72 years ago! And that is more than a decade before the format was tried in the US (using, interestingly, a Mexican border stations)."

KLIQ Portland OR became the first All News station in the nation on March 18, 1959, two years before XETRA.
 
KLIQ Portland OR became the first All News station in the nation on March 18, 1959, two years before XETRA.

But KLIQ was not all news. It was a hybrid of talk, news and features.

See Broadcasting Magazine for April 6, 1959 which describes the format:

http://www.americanradiohistory.com...4-06-Broadcasting-Page-0068.pdf#search="kliq"

It had segments of news, features and telephone talk each hour. It was really a "magazine format" and definitely not all news.

And on Sunday, they did a music format with just headline news.

And it was a daytimer.
 
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