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Hubbard, Bonneville Working Together

CarAgencyGuy

CarAgencyGuy

Kind of surprised I'm the first one to post this.

https://radioink.com/2020/03/26/hubbard-bonneville-working-together/

"This could be the first cross-company collaboration of its kind. In Seattle Bonneville’s news station KIRO-FM and three Hubbard music stations (KQMV-FM, KRWM-FM and KNUC-FM) have announced a partnership that will result in the music stations airing hourly local news updates about the coronavirus from KIRO.

In return, KIRO hosts will encourage listeners to pause from the news and listen to the music stations as a source of encouragement and relaxation in this extraordinary time. The collaboration starts tomorrow."
 
Wrench said:
How does the KIRO staff feel about this?
Are they being compensated for the extra work?
Click to expand...

What extra work? They already write and edit the stories for KIRO. All they do is voice the stories for Hubbard stations. Since they're already paid to be there eight or more hours per shift, do you really think they should be paid more to work within those hours?
 
Kelly A said:
What extra work? They already write and edit the stories for KIRO. All they do is voice the stories for Hubbard stations. Since they're already paid to be there eight or more hours per shift, do you really think they should be paid more to work within those hours?
Click to expand...

And they should consider themselves fortunate to still have a paid job.

I'm seeing estimates of as much as 50% of all radio station non-ownership employees being let go or suspended. And some are projecting hundreds and as much as over 1,000 stations falling silent.

In another thread here, B-Turner mentions a small market owner who is reporting revenue has dropped 93% at his station. This is likely typical, and with small stations and station groups truly living on month-to-month revenue, this is a perilous situation for their future.

The recovery will be slow. Stations that have suffered suspensions of most of their accounts will have to re-sell them all. Clients will be cautious and even skeptical and it will be a long haul to get back to pre-Corona levels. Many stations have debts, and unless their lenders renegotiate or postpone payments, we'll see bankruptcies and station closures.
 
DavidEduardo said:
And they should consider themselves fortunate to still have a paid job.
Click to expand...

Could you imagine? Some reporter goes to the GM and complains because they're voicing news for a couple other stations during their shift. When the layoff pageant started, they would be the first to be picked.

DavidEduardo said:
And some are projecting hundreds and as much as over 1,000 stations falling silent.
Click to expand...

The carnage has not yet begun. If this goes on for another sixty days, expect to see stations falling like dominoes. (Not the pizza variety.) After the 2008 Recession, a lot of small to medium market stations already had one foot in the grave and the other on a banana peel.
 
Kelly A said:
Could you imagine? Some reporter goes to the GM and complains because they're voicing news for a couple other stations during their shift. When the layoff pageant started, they would be the first to be picked.
Click to expand...

Given that all the advertising has dried up, these news reports are likely not sponsored. They could do a deal with TTN, but that would require a commitment.
 
TheBigA said:
Given that all the advertising has dried up, these news reports are likely not sponsored. They could do a deal with TTN, but that would require a commitment.
Click to expand...

Agreed. The general public is hungry for news and details on the pandemic, and why TV news is a big go-to source now. Radio needs to be creative in trying to attract listeners, with the hope that some advertisers will at least nibble at the hook.
 
I was recently at a corporate advertising event, someone did the data on the last recession... Those who kept up their ad budget, though adjusted the message to not be tone deaf with the times, came out of the other end 200% ahead of those who cut or suspended their ad budgets. This was regarding big corporate spenders, not mom and pop.
 
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