Raiders of the Lost Hits

[vchimpanzee]

Good Time Oldies does theme weekends, and this is their theme this weekend. I won't be listening since I only listen in the car, where there are few choices.

They already play songs that are hard to find on radio, but apparently they can find others.

 

[landtuna]

If the station is subtly referring to Paul Revere & The Raiders, I believe that group was the first Rock n Roll band to appear on the American stage in full costume regalia. Other groups had worn matching suits/dresses before but The Raiders wore American Revolutionary War uniforms. Performers today seem to select their stage duds from last week's dirty clothes basket - with music to match.

 

[CTListener]

If the station is subtly referring to Paul Revere & The Raiders, I believe that group was the first Rock n Roll band to appear on the American stage in full costume regalia. Other groups had worn matching suits/dresses before but The Raiders wore American Revolutionary War uniforms. Performers today seem to select their stage duds from last week's dirty clothes basket - with music to match.

The subtle reference, I'm certain, is to the blockbuster 1981 film "Raiders of the Lost Ark."

 

[landtuna]

The subtle reference, I'm certain, is to the blockbuster 1981 film "Raiders of the Lost Ark."

I naturally associated a musical weekend with a musical group. Not sure what association a film has with a music-themed weekend.

 

[CTListener]

I naturally associated a musical weekend with a musical group. Not sure what association a film has with a music-themed weekend.

Think outside the box. There's only one word of difference between the title of a very popular movie and the weekend theme, and that word is "hits," which is all the tie-in that it needs. A weekend featuring songs by the Raiders? Who would care? Good band, good sound, but we're not talking Beatles/Beach Boys/Stones here, or even Elton John/Michael Jackson. Not to mention that the last of their hits is almost 50 years old.

 

[landtuna]

Think outside the box. There's only one word of difference between the title of a very popular movie and the weekend theme, and that word is "hits," which is all the tie-in that it needs. A weekend featuring songs by the Raiders? Who would care? Good band, good sound, but we're not talking Beatles/Beach Boys/Stones here, or even Elton John/Michael Jackson. Not to mention that the last of their hits is almost 50 years old.

Ask anyone under 30 for an association and you'd get a blank stare from both.

 

[davideduardo]

Ask anyone under 30 for an association and you'd get a blank stare from both.

But for the target of that service, it is moderately clever.

It's always a challenge for music stations to get weekend listening at the same levels as weekdays. Part is due to changed habits and part is due to different, part-time talent. Those factors are what was behind things like American Top 40 and other specialty shows... they invited listening and were benchmarks that helped in the diary based ratings.

 

[landtuna]

But for the target of that service, it is moderately clever.

I agree and in my experience if there is a 'gotcha' to try to link the radio program with something it has always been something music related. I do remember years ago a station tried "Great Movie Themes" where they would play a famous track from a famous movie and have a give away contest. There were only enough really famous songs that it ran in the weekend dayparts only so it wasn't the best success they'd hoped for.