http://www.******************/sr_ratings.aspx?market=47 what are your thoughts
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march 2020 ratings
- Thread starter CassChopper96
- Start date
Time to flip 105.7.
Which brand? This is the new & improved Star.
How does V-103 does in terms of billing. Atlanta has more urban station than anyone in the country
Look at Memphis. More stations, greater total ratings share for them.
Atlanta has rings of mostly white suburbs, many more than surround Memphis, which has none to speak of in Arkansas at all and just a small cluster in Tennessee and Mississippi. I can definitely see why Memphis radio leans more urban than Atlanta.
Give WGST an FM signal
It just would seem smart to flip it to an FM for WGST and have an FM talker presence in the northern suburbs.
It just would seem smart to flip it to an FM for WGST and have an FM talker presence in the northern suburbs.
How will a third or fourth rate talker do against WSB? Seems like we already know.
Obviously, they'd have to up their game. Unfortunately, there's not that much top-rated talk left, and WGST already has Beck and Ramsey. Who else would you put on to round out the lineup and present a serious challenge to WSB? And don't forget about the newsroom. When WGST was beating WSB they pulled out the stops on third-party news sources (WGST would rattle off about a dozen in their promos), and earned the "News Monster" name. It helped that WSB was really mailing it in, first with the stale "Morning Merry-Go-Round" and then with their sorry attempt at progtalk centered on Mike Malloy.
It's an imperfect comparison to 106.7, since they didn't have a bunch of veteran, name-brand talent except for the Kimmer. But I think that boat has sailed, simply because there aren't as many talk listeners anymore and those that do are focusing on a handful of names.
Would be funny to see if 105.7 came full circle and went back to simulcasting WGST like it did back in the 90s. Nothing has really done well on the 105.7 signal since the departure from WGST back in the early 2000s. WBZY is doing just as bad as WRDA. Why would they simulcast? I do pray they put a desperately missing Atlanta format on 105.7.
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yeah by general look at ratings, but 105.3 is a Hispanic station with a roughly 10% population in ATL Metro. that's roughly 500k and a cume of 129,900 from march ratings so WBZY ain't in that bad of shape, those ratings are overall metro. though i agree Z 105.3 should be on 105.7 and either the lake format on 94.9 HD2 or the breeze AC Format on other iheart stations. way overdue
If they put Z on 105.7 that would also put this format full circle. They had Spanish on 105.7 before and they flipped it obviously because it wasn’t doing well. Seems like a waste of money and resources in placing all these unsuccessful formats on 105.7 all these years just to put it back to Spanish again 15 years later. Maybe we could look at this as 99.7 flipping from CHR to alternative in 1992. It was very successful the first 10 years then alternative fizzled in the 2000s and they flipped back to CHR Q100 in 2008. If they brought soft AC to any of these frequencies, I would almost guarantee Delilah will come back to Atlanta.
At the time, Viva 105.7 didn't do well as most of the Latinos in ATL are Mexican, and they wanted Regional Mexican--not Latino CHR. Not all formats en español are the same.
Also, while 105.3 doesn't do great in the ratings, it brings in the ad buys. Although I wonder how much that has taken a hit since Davis bought 107.1 WTSH and put La Raza on it--which is Regional Mexican, and I wonder if iHeart's format flip of 105.3 had to do with that. There's a lot of overlap between 107.1 and 105.3 on the west side, although not in the "core" Gwinnett/Hall market, where neither come in well but Davis has the edge with both 107.1 and of course 102.3. 107.1 + 102.3 is a much more compelling buy than 100.1 + 102.3.
And, yes, ATL still has the "format holes" of Adult/Variety Hits and either soft or conventional AC.
K
kf4rca
Guest
Star 94 problems = EnterCom. Also known as Flash In The Pan Broadcasting.
When 94Q flipped to Star 94, they had a special thank you to "Gary and Jerry" in the flip. 94.1's problems go back at least that far...it's just taken that long for them to become a complete non-entity in a fiercely competitive market, and a lot of those decisions were made back in the 80s.
K
kf4rca
Guest
But EnterCom has had it long enough to straighten it out...if they knew what they were doing.
And yet in many other cities, they own some of the top rated stations in the market.
Seems to me its hard to blame a big company for one station in one market.
For example, they did a great job with the former Lincoln Financial stations in San Diego.
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