March ratings are here

[Mediafrog+]

March numbers: https://ratings.****************/content/arb033

I don't see any discernible impacts from the pandemic, but a consideration nonetheless.

 

[TheBigA]

The new morning show is really helping KROI

 

[stan]

The new morning show is really helping KROI

They’ve pinned their hopes on a new afternoon show that isn’t local either.

Actually classic hits and classic rock are doing well.

 

[tb_]

Curious how the pandemic will affect stations like KODA, that get a majority of its listenership from at-work listening.

Not surprised that KROI is down - with all of this content off the bird, and piss-poor board ops, it sounds like a station in Podunk Montana; not a major market.

 

[davideduardo]

Curious how the pandemic will affect stations like KODA, that get a majority of its listenership from at-work listening.
.

Not significantly affected. All stations are off by about 15% in ratings (share only measures the percentage of radio users) and news stations are up a bit... but radio is mostly being used as an escape now that the news everyday is about 99% the same as yesterday.

I told elsewhere this story...

Back many years in Puerto Rico I managed and programmed an all-music station that had a 33.5 share in a 30 station market. A two-week ratings period happened to coincide with a hurricane... a fairly severe one. I decided to go all-out to cover it. When the book came out, we lost 20 shares. The all news stations (there were 4 of them at the time) all went up.

I realized that people knew where to go to get solid, reputable news. It wasn't my operation. We should have kept the format intact.

At another station, later, I made contact with an independent TV operation that had the #1 news department (headed by a former morning talent who started with me...) and got them to provide 45" updates every half hour. That ended up keeping listeners informed while staying in the format.

I think of that when I see so many stations trying to do something they are not known for and which they have no experience in doing.

There is a famous Spanish language saying, "Shoemaker, keep to your shoes" that tells us to focus on what we know how to do.

 

[Mrtejano]

Mr Eduardo what’s going on with KOVE? Don’t remember seeing this station that low in a while.

Not significantly affected. All stations are off by about 15% in ratings (share only measures the percentage of radio users) and news stations are up a bit... but radio is mostly being used as an escape now that the news everyday is about 99% the same as yesterday.

I told elsewhere this story...

Back many years in Puerto Rico I managed and programmed an all-music station that had a 33.5 share in a 30 station market. A two-week ratings period happened to coincide with a hurricane... a fairly severe one. I decided to go all-out to cover it. When the book came out, we lost 20 shares. The all news stations (there were 4 of them at the time) all went up.

I realized that people knew where to go to get solid, reputable news. It wasn't my operation. We should have kept the format intact.

At another station, later, I made contact with an independent TV operation that had the #1 news department (headed by a former morning talent who started with me...) and got them to provide 45" updates every half hour. That ended up keeping listeners informed while staying in the format.

I think of that when I see so many stations trying to do something they are not known for and which they have no experience in doing.

There is a famous Spanish language saying, "Shoemaker, keep to your shoes" that tells us to focus on what we know how to do.

 

[davideduardo]

Mr Eduardo what’s going on with KOVE? Don’t remember seeing this station that low in a while.

They lost track of the vision and feel of this format. Same in LA, San Diego and other markets. It's really not very nice any longer.