• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

April ratings are here

M

Mediafrog+

Numbers from April, presumably with COVID-19 distortions: https://ratings.****************/content/arb033

Big surges for KLTN, KGLK, KTBZ and KTRH.

The Bull and 93Q both with significant drops. But Country Legends has a very good result for a rimshot. Older demographics staying at home having an effect here?

However The Spot and KRBE are down quite a bit, so demographic shifts cut both ways.

Nice increase for KQQK, also a good number for a rimshot.

Been a while since we've seen Sunny all the way down to #5.

And our favorite dumpster fire, KROI, descends deeper into oblivion at 0.5. The new syndicated morning/afternoon shows not helping yet. Gotta wonder if Urban One might fire sale this station if overall revenue declines necessitate more budget cuts?
 
Mediafrog+ said:
KROI, descends deeper into oblivion at 0.5. The new syndicated morning/afternoon shows not helping yet. Gotta wonder if Urban One might fire sale this station if overall revenue declines necessitate more budget cuts?
Click to expand...

KROI is not being sold today, tomorrow, or even the next. It currently gives advertisers a "freebie" when they purchase a spot on either The Box, Majic 102, or both. That's a rather nice incentive in doing business with UO Houston. Besides, after what was initially invested to acquire the facility from Michael Stude, the likelihood of UO selling it for pennies on the dollar is extremely slim.

Otherwise, CHR is down across the country, classic rock and N/T are up. Houston closely mirrors these trends. The surprise to me would be the 3 sports stations remaining somewhat steady, given the lack of any sports play these last 6+ weeks.
 
That's a good point. In dealing with the ad agencies, it's all about cost per thousand and added value to win orders from competitors. A station that can't win a spot on the buy sheets is a nice incentive to sway a buy away from a competitor through the use of bonus spots. In that respect, KROI could be responsible for far more billing than it could bring in on its own.
 
b-turner said:
That's a good point. In dealing with the ad agencies, it's all about cost per thousand and added value to win orders from competitors. A station that can't win a spot on the buy sheets is a nice incentive to sway a buy away from a competitor through the use of bonus spots. In that respect, KROI could be responsible for far more billing than it could bring in on its own.
Click to expand...

It's gone beyond that to sales based on computer models that don't involve contact with the station at all.

With so much of the agency ad buying being done by buying services, it is pure computers and math.

While some agencies do the old system still, and added value can make or break a deal, that is mostly seen with local shops and not national or regional agencies.

This has made it harder for the mid-ranked stations to get agency business.

Even CPM has given way to CPP.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom